• Offered by Rsch Sch of Finance, Actuarial Studies & App Stats
  • ANU College ANU College of Business and Economics
  • Course subject Statistics
  • Areas of interest Marketing, Statistics
  • Academic career Undergraduate
  • Mode of delivery In Person

This course is directed at students interested in quantitative methods of marketing research and provides an introduction to many of the techniques currently used in modern marketing practice. The course will familiarize students with fundamental concepts of marketing research and some of the frequently encountered research topics and techniques used in marketing practice. The topics to be covered will be in the areas of data collection and techniques of data analysis; and may include techniques used in: market segmentation and targeting; positioning and branding; pricing; product design; and advertising and promotion. In conjunction with appropriate marketing courses such as MKTG2001(Marketing Research), this unit aims to provide students with an overview of the marketing research process. Emphasis will be placed on case studies of marketing practice and on the practical application of the methods discussed.

Learning Outcomes

  • To give students an appreciation of the role that marketing research plays in decision making by marketing managers.
  • To equip students to find and access market research information effectively and to evaluate the quality and relevance of this information.
  • To further develop the knowledge and practical skills for students to plan, implement and report marketing research projects.
  • To improve written and oral skills in communicating research findings to a range of clients.

To be able to work efficiently and effectively as part of a market research team and to be able to critically evaluate information and ideas presented by other members of the team.

Other Information

 See the course outline on the College courses page. Outlines are uploaded as they become available. 

Indicative Assessment

  • Project work: 40%
  • Examination: 60%

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.

Workload

Students are expected to commit at least 10 hours per week to completing the work in this course. This will include at least 3 contact hours per week and up to 7 hours of private study time.

Requisite and Incompatibility

To enrol in this course you must have completed MKTG2001 and either STAT1008 or STAT1003

Prescribed Texts

The text for this course will be the same text that was prescribed in MKTG2001, a copy of which is available on short loan in the Chifley Library:

  • NK Malhotra Marketing research: an applied orientation, 5th Edn, Pearson Prentice Hall, Upper Saddle River, New Jersey, 2007

Packaged with this text is a CD containing a student version of SPSS statistical computing package; which we will be using in computing workshops and which you will need to do the work for your project. A copy of this CD will be is also available on short loan in the Chifley Library. Another version of SPSS is also available on all InfoCommons computers on the ANU campus.

Students may also find it useful to have access to a pocket calculator for project work and especially for the final exam.

Assumed Knowledge

Successful completion of MKTG2001, which discusses the formulation of marketing research problems, and an introductory unit in statistics such as STAT1008 (Quantitative Research Methods) are essential prerequisites for undergraduate students enrolling in STAT2003.

Fees

Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
Band 2
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

Units EFTSL
6.00 0.12500
Domestic fee paying students
Year Fee
2018 $3660
International fee paying students
Year Fee
2018 $5160
Note: Please note that fee information is for current year only.

Responsible Officer: Registrar, Student Administration / Page Contact: Website Administrator / Frequently Asked Questions