- Code ASIA6074
- Unit Value 6 units
This course introduces students to the realm of activities that comprise popular culture in East Asia. Students are introduced to a number of major theoretical paradigms in cultural studies, as well as deliberations over what drives developments in contemporary popular culture. Case studies are drawn from, among others, advertising, movies, gadgets, fashion, pop music and social media from around East Asia, with a slight emphasis on Korea overall.
Upon successful completion, students will have the knowledge and skills to:
On the successful completion of this course, students should be able to:
- Understand the roots and outcomes of some of the primary idiosyncracies of East Asian popular culture;
- Discuss and question popular practical and theoretical paradigms that apply in cultural studies, and evaluate their merits and shortcomings;
- Examine the historical, social and cultural environments that produce pop products and apply this knowledge to produce critical analyses;
- Construct persuasive hypotheses regarding the root causes of fan behavior and consumption patterns;
- Publicly present and defend ideas and positions.
This is a co-taught course. Any cap on enrolments in one course applies to both courses combined.
Indicative AssessmentFive literature reviews of 1350 words each 40%
Participation in discussion 10%
Final essay (3500 words) 35%
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WorkloadThe course comprises a weekly load of three contact hours. It demands five hours of tutorial preparation, including assigned readings, and a review of lectures. The total workload for the course is 130 hours including in class time and independent study.
Requisite and Incompatibility
A list of recommended reading will be available on Wattle, including:
Jeanne NEMETH, “Contemporary Collecting: Examining Passionate Pursuits,” Journal of Cultural Research in Art Education 23 (2005): 41–51.
Daniel BLACK, “Wearing Out Racial Discourse: Tokyo Street Fashion and Race as Style,” The Journal of Popular Culture 42:2 (2009): 239–56.
Laura MILLER, “Youth Fashion and Changing Beautification Practices.” In Modern Japanese Culture Vol. 2, ed. by D. P. Martinez (London & NY: Routledge, 2007), pp. 88–103.
Millie R. CREIGHTON, “Imaging the Other in Japanese Advertising Campaigns.” In Occidentalism: Images of the West, ed. by
James G. Carrier (Oxford: Clarendon Press, 1995), pp. 135–60.
Perry JOHANSSON, “Consuming the Other: The Fetish of the Western Woman in Chinese Advertising and Popular Culture,” Postcolonial Studies 2:3 (1999): 377–88.
Koichi IWABUCHI, “How ‘Japanese’ is Poke´mon?"" In Pikachu’s Global Adventure: The Rise and Fall of Pokémon, ed. by Joseph Jay Tobin (Duke University Press, 2004), pp. 53–79.
Emiko OKAYAMA and Francesco RICATTI, “Tokidoki, Cute and Sexy Fantasies between East and West: Contemporary Aesthetics for the Global Market,” Journal of Multidisciplinary International Studies 5:2 (July 2008): 1–23.
Hideaki FUJIKI, “Benshi as Stars: The Irony of the Popularity and Respectability of Voice Performers in Japanese Cinema,” Cinema Journal 45:2 (Winter, 2006): 68–84.
Tuition fees are for the academic year indicated at the top of the page.
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- Student Contribution Band:
- Unit value:
- 6 units
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