A rapidly-changing media landscape is opening up new digital frontiers for academics to get their research out to key audiences, including policymakers. As the reach and impact of conventional and traditional media declines due to digital disruption, new media is rapidly evolving. In the academic space, reaching key audiences means engaging with them in the many places that they now get their news, views and analysis. ANU is a pioneer and leader in online academic blogs – which have become a key platform to achieve this.
In this internship-based practicum course, students will learn to be Editors on these online platforms. This highly practical course will teach students how to edit other people’s work, the business challenges of running an online platform, how to design and implement social media and audience engagement strategies, and how to measure impact and reach. It will also equip students with skills to create a range of media for use on these platforms, including audio podcasts.
The course will be based around a series of workshops, combined with each student undertaking a placement at one of The Australian National University’s leading blog sites. Students will be expected to complete an internship of 70 hours (1 day each week across ten weeks), as well as attend the course’s workshops and seminars and complete the assessment items.
This course is designed for students who are willing to bring along their energy, creativity and enthusiasm for learning new skills.
Upon successful completion, students will have the knowledge and skills to:1) Demonstrate skills in identifying, commissioning and editing content for an academic blog;
2) Manage blog contributors, for example through negotiating edits, finalising content, finding appropriate imagery and producing supporting social media.
3) Devise and plan a podcast series and create and produce an individual episode.
4) Demonstrate an awareness of and understanding of the business aspects of editing and running a blog, including legal issues.
5) Develop and implement a strategy for increasing readership of an academic blog, and analyse and evaluate results.
Other InformationStudents are required to participate in a competitive selection process in order to gain access to this course. For information on the application process, please visit: https://anu-au-sa.terradotta.com/
Indicative Assessment1) Editing test (LO 1) (10%)
2) Reflective journal including addressing (500 words each, 20% total):
a) The process and challenges of managing an academic blog (LO 2, 3, 4, 5)
b) Legal issues around academic blogging (LO 4)c) Reflecting on their skills and skill development across the course. (LO 1, 2, 3, 4, 5)
3) Identify two pieces for publication and authors to write the. For each piece, approach author, negotiate edits, and finalise for publication. Write brief critique of process they went through evaluating lessons learned. (LO 1, 2) (20%)
4) Write a strategy for a blog, or an aspect of developing and enhancing that blog. Implement the strategy and evaluate and analyse results. (LO 4, 5) (1000 words, 20%)
5) Devise and plan a podcast series and create and produce a episode of that podcast series for an academic blog. (LO 2, 3) (30%)
The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.
Requisite and Incompatibility
You will need to contact the Crawford School of Public Policy to request a permission code to enrol in this course.
Tuition fees are for the academic year indicated at the top of the page.
If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
- Student Contribution Band:
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.