• Offered by Research School of Management
  • ANU College ANU College of Business and Economics
  • Course subject Marketing
  • Areas of interest Marketing
  • Academic career UGRD
  • Course convener
    • Dr Andrew Hughes
  • Mode of delivery In Person
  • Offered in First Semester 2019
    See Future Offerings

This course introduces the fundamental theoretical framework of advertising, and links the role of advertising to the broader marketing communications context. Specific topics include integrating marketing communication, identifying promotional opportunities, corporate and brand image, advertising management, advertising design, media selection, consumer promotions, public relations and sponsorship and international advertising.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

  1. Appreciate the ways that communication through advertising influences and persuades consumers;
  2. Discuss the role of the advertising agency and its client relationships;
  3. Identify advertising's place in the communications mix;
  4. Discuss the decisions which need to be made in budgeting and planning for promotion;
  5. Research and prepare a profile of media habits for a given target market;
  6. Set promotional objectives and identify their relationship with the strategic plan;
  7. Identify and discuss a range of creative strategies in advertising; and,
  8. Explain and illustrate Integrated Marketing Communication decision making and planning

Other Information

Indicative Assessment

  1. (null) [LO null]

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Workload

Students taking this course are expected to commit at least 10 hours per week to completing the work. This will include 3 hours per week in class and at least 7 hours a week on average (including non-teaching weeks) on course reading, research, writing and assignment work.

Inherent Requirements

Not applicable

Requisite and Incompatibility

To enrol in this course you must have completed or concurrent enrolment in MKTG2004

Majors

Fees

Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
3
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

Units EFTSL
6.00 0.12500
Domestic fee paying students
Year Fee
2019 $4140
International fee paying students
Year Fee
2019 $5460
Note: Please note that fee information is for current year only.

Offerings and Dates

The list of offerings for future years is indicative only

First Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
2760 25 Feb 2019 04 Mar 2019 31 Mar 2019 31 May 2019 In Person View

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