This course introduces you to the twin subjects of marketing and business communications where principles of EBM are applied to audience selection, message framing, stakeholder identification and problem solving. In business communication, you will have the opportunity to develop your communication skills by understanding theories of communication, and applying them to the practical aspects of tailoring a message to a targeted audience. By reflecting on your own work, and the work of your peers, you will gain insight into the processes of developing your own communication style. In stakeholder-based marketing, you will focus on the use of marketing concepts to create, communicate and deliver marketing solutions that are of value to an identified business audience. This includes engaging the needs of different audience stakeholders to ensure an ethically balanced approach between the needs of the organisation, market and society at large.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

1. Define marketing concepts, including the marketing mix, and their application to organisations;
2. Explain how marketing orientation is used to deliver value to customers and stakeholders;
3. Appreciate the role of marketing in the co-creation of customer value processes;
4. Use evidence-led processes to gauge the market conditions in which marketing activity occurs;
5.  Justify the selection of target markets using segmentation, targeting and positioning theories;
6.  Employ evidence-based decision-making approaches to understanding marketing solutions;
7.  Deliver effective communication that reflects the complexity of real-world marketing issues; and
8. Reflect on (i) the challenges and opportunities presented by an evidence-based marketing approach to organisations and businesses and (ii) the material covered during the class sessions and how they have contributed to students' learning.

Research-Led Teaching

This course will draw from advances in both marketing practice as well as academic research. Marketing and business media will be supplemented by authoritative academic sources and contemporary empirical and conceptual work.

Field Trips

This course does not have field trips. Marketing is a lived discipline, and as such, all day and every day is filled with examples of marketing in operation. Students will be expected to use these experiences as part of their learning journey in this course.

Additional Course Costs

There are no additional class costs.

Examination Material or equipment

There is no formal examination for this course.

Required Resources

The following two e-books are available free of charge.

Marketing: Principles of Marketing, 2010, University of Minnesota Libraries Publishing. accessed at https://open.lib.umn.edu/principlesmarketing/

Communication: Business Communication for success 2012, Saylor Academy. https://saylordotorg.github.io/text_business-communication-for-success/

Recommended Resources

The lectures include insights from various marketing journals, trade magazines, and business media – the references for which will be on the lecture slides. For contemporary issues and examples in marketing practice students always be reading widely, especially the business sections of major websites, and the following sources are recommended for a brief overview of current marketing issues:

• Harvard Business Review https://hbr.org/
• McKinsey https://www.mckinsey.com/featured-insights
• Marketing Week https://www.marketingweek.com/
• Marketing Mag https://www.marketingmag.com.au/news-c/
• The Conversation https://theconversation.com/au/business
• B & T www.bandt.com.au
• Adweek www.adweek.com

Staff Feedback

Feedback: Marking criteria are provided for all assessment items so that students can plan their work and can identify areas for improvement. Students may receive feedback in any of the following ways:

1. Feedback on assessments and discussion forum contributions in numeric, tabular, and graphical formats, and/or written or audio qualitative comments; feedback can be both to individual learners and consolidated for the whole class.

2. Live feedback as part of classroom discussion as set up by the convener or tutor after consultation with learners.

3. Personalised, in-depth feedback can be provided to students in consultation with the tutor or the convener by email or by appointment.

Disagreement and dispute of assessment marks and feedback: ANU has policies and procedures to be followed in respect of disagreement with assessment marks or feedback (see under EDUCATIONAL POLICIES).

Student Feedback

ANU is committed to the demonstration of educational excellence and regularly seeks feedback from students. Students are encouraged to offer feedback directly to their Course Convener or through their College and Course representatives (if applicable). Feedback can also be provided to Course Conveners and teachers via the Student Experience of Learning & Teaching (SELT) feedback program. SELT surveys are confidential and also provide the Colleges and ANU Executive with opportunities to recognise excellent teaching, and opportunities for improvement.

Other Information

Important: Updates and announcements for this course will be circulated via emails and/or Canvas site. Please ensure that your official ANU email address is effective, that you have access to Wattle, and that you regularly check both your email and Course Announcements.

Student Consultation: Consultation requests to students will be circulated by Course Announcements or by email.

Every effort will be made to respond to student queries as soon as possible, and within 2-3 business days unless there are special circumstances. The preferred initial method of contact is email, with other forms of telecommunications used where appropriate.

Publication of Final Results

The release of final grades may change before the end of the semester. The last return of assessment date (Friday, 5th Dec 2025) provided in the Assessment Summary table is the latest expected. If results are released earlier, then the assessment item(s) will be returned earlier as well.

Class Schedule

Week/Session	Summary of Activities	Assessment
1	Introduction to Marketing
2	Marketing Strategy
3	Market Research
4	Identifying and Connecting with Customers	Assessment Task 1 Due Friday @ 23:59
5	Segmenting, Targeting, and Positioning
6	Business Communication Skills
7	Marketing Tactics: Product
8	Marketing Tactics: Price and Place
9	Marketing Tactics: Promotion Strategy	Assessment Task 2 Due Friday @ 23:59
10	Marketing Tactics: Promotion Tactics and Persuasion
11	Marketing Tactics: Services Mix Extension
12	Marketing Application, Implementation and Evaluation	Assessment Task 3 Due Friday @ 23:59
13	Examination Period
14	Examination Period	Assessment Task 4: Marketing Audit Due Mon Nov 3 @ 23:59

Tutorial Registration

This course follows the flipped classroom approach. Interactive workshops will be held weekly (starting from Week 1). ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, and then self-allocate to small teaching activities/workshops so they can better plan their time. Workshop registration will be available two weeks prior to the beginning of the semester and will close at the end of Week 1. Please note that this class will have an in-person/face-to-face delivery for the workshops. More details can be found on the Timetable [https://www.anu.edu.au/students/program-administration/timetabling].

Assessment Summary

Assessment task	Value	Due Date	Return of assessment	Learning Outcomes
Marketing Minor Assignment (Individual - 20%)	20 %	15/08/2025	29/08/2025	1,2,3
The STP Brand Analysis (Individual - 30%)	30 %	03/10/2025	17/10/2025	1,2,3,4,5
Brand Video (Individual - 15%)	15 %	24/10/2025	04/12/2025	5,6,7
Marketing Audit (Individual or Group - 35%)	35 %	03/11/2025	17/11/2025	4,5,7,8

* If the Due Date and Return of Assessment date are blank, see the Assessment Tab for specific Assessment Task details

Policies

ANU has educational policies, procedures and guidelines , which are designed to ensure that staff and students are aware of the University’s academic standards, and implement them. Students are expected to have read the Academic Integrity Rule before the commencement of their course. Other key policies and guidelines include:

• Academic Integrity Policy and Procedure
• Student Assessment (Coursework) Policy and Procedure
• Extenuating Circumstances Application
• Student Surveys and Evaluations
• Deferred Examinations
• Student Complaint Resolution Policy and Procedure
• Code of practice for teaching and learning

Assessment Requirements

The ANU is using Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. For additional information regarding Turnitin please visit the Academic Skills website. In rare cases where online submission using Turnitin software is not technically possible; or where not using Turnitin software has been justified by the Course Convener and approved by the Associate Dean (Education) on the basis of the teaching model being employed; students shall submit assessment online via ‘Canvas’ outside of Turnitin, or failing that in hard copy, or through a combination of submission methods as approved by the Associate Dean (Education). The submission method is detailed below.

Moderation of Assessment

Marks that are allocated during Semester are to be considered provisional until formalised by the College examiners meeting at the end of each Semester. If appropriate, some moderation of marks might be applied prior to final results being released.

Participation

Attendance at workshops, while not compulsory, is expected in line with the “Code of Practice for Teaching and Learning” clause 2 paragraph (b). Short pre-recorded lectures will be made available on Canvas and ECHO360. In-person workshops will be conducted on a weekly basis where students will be required to engage in discussion of lecture or pre-recorded materials. Students will have access to the Canvas forums for participation and engagement activities which are supported by attendance and engagement in the F2F workshops during the semester. Engagement with the course materials is a key skill in marketing, and as such, is assessed as part of Learning Outcomes 6 and 8 and presented as an opportunity for students to learn from their peers, engage with diverse viewpoints, and present their own thoughts to an audience of their peers in a range of different workspace opportunities.

Examination(s)

There is no formal examination for this course.

Assessment Task 1

Marketing Minor Assignment (Individual - 20%)

Details of Task:

Assessment Description: Students will be asked to answer a question from a provided list of 4, which will be based on the first 4 weeks of course content, inclusive of materials in lectures, seminars and tutorials. There is an expectation that students will have accessed all available MKTG7260 course experiences and resources. Questions may draw upon any of the material covered to the end of week 4 in the course.

Format of the student response to the questions will be essay style, with a mandatory requirement to use references, citations, and evidence-led thinking to resolve the questions. More information about the assessment task will be provided on the Canvas course site. 

Assessment Type: Individual

Weight: 20%

Words: 1000 words (+/- 10%). Word limit includes all headings, subheadings, and in-text citations. Any submission that exceeds the (+/- 10%) allowance for the word count (i.e., ~1100 words) will be penalised as follows:

• First 100 words: 5% of the total marks available for the submission.
• Next 150 words: 10% of the total marks available for the submission.
• Next 150 words: 15% of the total marks available for the submission.
• Anything above these counts: 20% of the total marks available for the submission.

References: APA 7th style (excluded from the word count). Click here for more information on the referencing style: APA 7th Style. More information about the referencing style will be provided on Canvas. Proper referencing is a Mandatory Submission Requirement. Any decision to not reference in this paper will be regarded as a deliberate request to be placed in the lower end of the available grades, and actioned accordingly. References will involve any and all aspects of marketing covered by the course up to the submission date, including any set chapter readings, course materials, and self-guided research from library databases, Google Scholar or other academic sources.

Formatting: Students are required to use single line spacing, 12 size font for normal formatting in paragraphs, AND have paragraphs which are 7 lines or less. This formatting is standard practice in the marketing industry in Australia. Penalty for not meeting these criteria will be 5% of the total marks available for the submission.

Submission: via Canvas

Marking Criteria/Rubrics: See Assessment Brief on Canvas.

Duration/Due Date: 11:59 pm Friday, Week 4.

Late Submission: Late submission of the assessment task without a pre-approved extension will be penalised at the rate of 5% of the possible marks available per working day or part thereof. Assessment tasks submitted beyond 10 working days from the due date, or on or after the specified return date in the Class Summary, will not be accepted. Requests for Assessment Adjustment (Assessment Extension and Extenuating Circumstances Application) should be submitted via ANUHub.

Feedback: Individual feedback with marks will be made available within 2 weeks of submission, by the end of Week 6 (census date)

Learning Objectives: 1,2,3.

Use of Artificial Intelligence (AI): AI use is rapidly growing in all sectors, particularly the use of Large Language Models, of which there are many proprietary brands. In this course, students may choose to use or not use AI tools. In any case where AI tools are used, the student must do so in a way consistent with the ANU Academic Integrity principles for use of GenAI, as well as accurately cite and reference what tools were used, and advise in an appendix how they used the tool. Guidance on how to do this appropriately is provided in the assessment requirements on the course Canvas page, and the ANU provides further broad guidance in the ANU Gen AI LibGuide. As part of handling a potential breach of academic integrity, students are reminded that they may be requested to meet with the Convenor to discuss any assessment submission, including responding to questions on the content of submissions and their understanding of the course concepts assessed by the submission.

Assessment Task 2

The STP Brand Analysis (Individual - 30%)

Name of Assessment Task:

Segmentation, Targeting, and Positioning Brand Analysis

Details of Task:

Assessment Description: Students will be asked to complete a critical analysis of the segmentation, targeting and positioning of a chosen product from a list of provided on Canvas. The product chosen for use in this project may be carried over to the next Assessment Task (A3)

In this task, students will be asked to:

1. Provide a brief background and description of the product and the company making the product (250 words).
2. Identify a single, specific and narrow current audience for that product, including an assessment of the value offered being presented to that audience by this product (500 words).
3. Identify and recommend one ‘new’ audience for the company to expand into, which would be both (a) compatible with the product without requiring change to the value offer and (b) compatible with the current audience (400 words).
4. Based on (3), propose three market-based strategies the brand should implement, and why, if implemented, these would be cost-effective for the company and support the overall effectiveness of the product in the short and medium term. (400 words).

More information about the assessment task will be provided on the Canvas course site. 

Assessment Type: Individual

Due: Friday, Week 09 @ 23:59

Weight: 30%

Words: 1500 words (+/- 10%). Word limit includes all headings, subheadings, and in-text citations. Any submission that exceeds the (+/- 10%) allowance for the word count (i.e., ~1320 words) will be penalised as follows:

• First 100 words: 5% of the total marks available for the submission.
• Next 150 words: 10% of the total marks available for the submission.
• Next 150 words: 15% of the total marks available for the submission.
• Anything above these counts: 20% of the total marks available for the submission.

References: APA 7th style (excluded from the word count). Click here for more information on the referencing style: APA 7th Style. More information about the referencing style will be provided on Canvas. Proper referencing is a Mandatory Submission Requirement. Any decision to not reference in this paper will be regarded as a deliberate request to be placed in the lower end of the available grades, and actioned accordingly. References will involve any and all aspects of marketing covered by the course up to the submission date, including any set chapter readings, course materials, and self-guided research from library databases, Google Scholar or other academic sources.

Formatting: Students are required to use single line spacing, 12 size font for normal formatting in paragraphs, AND have paragraphs which are 7 lines or less. Penalty for not meeting these criteria will be 5% of the total marks available for the submission. 

Submission: Canvas.

Marking Criteria/Rubrics: See Assessment Brief on Canvas.

Late Submission: Late submission of the assessment task without a pre-approved extension will be penalised at the rate of 5% of the possible marks available per working day or part thereof. Assessment tasks submitted beyond 10 working days from the due date, or on or after the specified return date in the Class Summary, will not be accepted. Requests for Assessment Adjustment (Assessment Extension and Extenuating Circumstances Application) should be submitted via ANUHub.

Feedback: Individual feedback with marks will be made available within 2 weeks of submission.

Learning Objectives: 1-5.

Use of Artificial Intelligence (AI): AI use is rapidly growing in all sectors, particularly the use of Large Language Models, of which there are many proprietary brands. In this course, students may choose to use or not use AI tools. In any case where AI tools are used, the student must do so in a way consistent with the ANU Academic Integrity principles for use of GenAI, as well as accurately cite and reference what tools were used, and advise in an appendix how they used the tool. Guidance on how to do this appropriately is provided in the assessment requirements on the course Canvas page, and the ANU provides further broad guidance in the ANU Gen AI LibGuide. As part of handling a potential breach of academic integrity, students are reminded that they may be requested to meet with the Convenor to discuss any assessment submission, including responding to questions on the content of submissions and their understanding of the course concepts assessed by the submission.

Assessment Task 3

Brand Video (Individual - 15%)

Name of Assessment Task:

The Product Video

Details of Task:

Assessment Description: Students will be asked to make a video of between 4-8 minutes in length about a product they use, or studied in A2, effectively maintains value with:

1. Themselves
2. Other customers
3. Society

Finally, the video should conclude with 2 recommendations on what the product can do to become better in the future, and why.

The video should be from a casual first-person perspective, and students seeking to do well should be seeking to use a storytelling perspective to help differentiate their works from others.

Those who undertake descriptive works will receive lower marks than those who provide evidence of deeper , more insightful critical analysis.

More information about the assessment task will be provided on the Canvas course site. 

Assessment Type: Individual

Due: Friday October 24 23:59.

Weight: 15%

Length: no less than 4 minutes, no more than 8 minutes. Strict enforcement of minimum and maximum length will be used. Markers will stop viewing the video at the 8-minute mark, and will not grade material beyond that time mark. Any submission below 4 minutes will be penalised for under-length, in addition to being unlikely to score well on the criteria due lack of depth.

• Up to 1 minute under: 5% of the total marks available for the submission.
• Up to 2 minutes under: 10% of the total marks available for the submission.
• Up to 3 minutes under: 15% of the total marks available for the submission.

In addition to the video, students may also upload an optional explainer document if they wish. This document will not be assessed, has no word count, but may assist students in explaining any aspect of this item that they believe the video does not do adequately. It is simply a very informal first-person perspective in a written format to explain the video if the student feels that this may help in better understanding their work.

References: APA 7th style (excluded from the word count). Click here for more information on the referencing style: APA 7th Style. More information about the referencing style will be provided on Canvas. Proper referencing is a Mandatory Submission Requirement. Any decision to not reference in this paper will be regarded as a deliberate request to be placed in the lower end of the available grades, and actioned accordingly. References will involve any and all aspects of marketing covered by the course up to the submission date, including any set chapter readings, course materials, and self-guided research from library databases, Google Scholar or other academic sources.

Submission: via Canvas using a pre-recorded video in the required/accepted formats via Canvas. Further details will be provided in the Assessment Brief on Canvas.

Marking Criteria/Rubrics: See Assessment Brief on Canvas.

Late Submission: Late submission of the assessment task without a pre-approved extension will be penalised at the rate of 5% of the possible marks available per working day or part thereof. Assessment tasks submitted beyond 10 working days from the due date, or on or after the specified return date in the Class Summary, will not be accepted. Requests for Assessment Adjustment (Assessment Extension and Extenuating Circumstances Application) should be submitted via ANUHub.

Feedback: Formal release of grades.

Learning Objectives: 5,6,7.

Use of Artificial Intelligence (AI): AI use is rapidly growing in all sectors, particularly the use of Large Language Models, of which there are many proprietary brands. In this course, students may choose to use or not use AI tools. In any case where AI tools are used, the student must do so in a way consistent with the ANU Academic Integrity principles for use of GenAI, as well as accurately cite and reference what tools were used, and advise in an appendix how they used the tool. Guidance on how to do this appropriately is provided in the assessment requirements on the course Canvas page, and the ANU provides further broad guidance in the ANU Gen AI LibGuide. As part of handling a potential breach of academic integrity, students are reminded that they may be requested to meet with the Convenor to discuss any assessment submission, including responding to questions on the content of submissions and their understanding of the course concepts assessed by the submission.

Assessment Task 4

Marketing Audit (Individual or Group - 35%)

Name of Assessment Task:

(A4) The Marketing Audit

Details of Task:

Assessment Description: The Marketing Audit involves critically analysing the situation, strategy, and tactics of a real organisation and developing evidence-based recommendations for that organisation or brand. In this task, students form groups of 1 and 4 members and write a review of the externally visible, publicly accessible marketing actions of the target organisation or brand.

Groups or individuals deliver their work in a single Written Report, with references to academic theory, discoverable evidence in the public sphere, personal observational evidence from the Australian marketplace and any industry/trade material accessible through the ANU library database systems. This is an audit, so the teaching team will be expecting to see evidence of critical analysis and thinking demonstrated clearly in all elements of this task.

All students will also prepare an individual Contributions Summary that outlines the roles and contributions of each member in the project (group and individual). This provides individuals with an opportunity to demonstrate their skills and involvement. The details provide a point of reference if issues arise around unequal contributions. They are submitted as an individual document and are not seen by any other group member. More information about the assessment task will be provided on the Canvas course site. 

Students may only choose from the provided list of products on Canvas.

Please note that regardless of the number of individuals in the group, the expected task performance, in terms of volume and hours invested, should reflect the same level of commitment and effort per person, ensuring that solo work maintains the same high standards as group efforts.

Assessment Type: Group (group size between 1 and 4 people; group size and membership are decided by students themselves).

Weight: 35%

Due: Monday, Nov 3 @ 23:59.

Words: 1800-2000 words (+/- 10%). Word limit includes all headings, subheadings, and in-text citations. Any submission that exceeds the (+/- 10%) allowance for the word count (i.e., 2200 words) will be penalised as follows:

• First 100 words: 5% of the total marks available for the submission.
• Next 150 words: 10% of the total marks available for the submission.
• Next 150 words: 15% of the total marks available for the submission.
• Anything above these counts: 20% of the total marks available for the submission.

References: APA 7th style (excluded from the word count). Click here for more information on the referencing style: APA 7th Style. More information about the referencing style will be provided on Canvas. Proper referencing is a Mandatory Submission Requirement. Any decision to not reference in this paper will be regarded as a deliberate request to be placed in the lower end of the available grades, and actioned accordingly. References will involve any and all aspects of marketing covered by the course up to the submission date, including any set chapter readings, course materials, and self-guided research from library databases, Google Scholar or other academic sources.

Submission: via Canvas.

Marking Criteria/Rubrics: See Assessment Brief on Canvas.

Late Submission: Late submission of the assessment task without a pre-approved extension will be penalised at the rate of 5% of the possible marks available per working day or part thereof. Assessment tasks submitted beyond 10 working days from the due date, or on or after the specified return date in the Class Summary, will not be accepted. Requests for Assessment Adjustment (Assessment Extension and Extenuating Circumstances Application) should be submitted via ANUHub.

Feedback: Individual feedback with marks will be made available within 2 weeks of submission.

Learning Objectives: 4,5,7, and 8.

Use of Artificial Intelligence (AI): AI use is rapidly growing in all sectors, particularly the use of Large Language Models, of which there are many proprietary brands. In this course, students may choose to use or not use AI tools. In any case where AI tools are used, the student must do so in a way consistent with the ANU Academic Integrity principles for use of GenAI, as well as accurately cite and reference what tools were used, and advise in an appendix how they used the tool. Guidance on how to do this appropriately is provided in the assessment requirements on the course Canvas page, and the ANU provides further broad guidance in the ANU Gen AI LibGuide. As part of handling a potential breach of academic integrity, students are reminded that they may be requested to meet with the Convenor to discuss any assessment submission, including responding to questions on the content of submissions and their understanding of the course concepts assessed by the submission.

Academic Integrity

Academic integrity is a core part of the ANU culture as a community of scholars. The University’s students are an integral part of that community. The academic integrity principle commits all students to engage in academic work in ways that are consistent with, and actively support, academic integrity, and to uphold this commitment by behaving honestly, responsibly and ethically, and with respect and fairness, in scholarly practice.

The University expects all staff and students to be familiar with the academic integrity principle, the Academic Integrity Rule 2021, the Policy: Student Academic Integrity and Procedure: Student Academic Integrity, and to uphold high standards of academic integrity to ensure the quality and value of our qualifications.

The Academic Integrity Rule 2021 is a legal document that the University uses to promote academic integrity, and manage breaches of the academic integrity principle. The Policy and Procedure support the Rule by outlining overarching principles, responsibilities and processes. The Academic Integrity Rule 2021 commences on 1 December 2021 and applies to courses commencing on or after that date, as well as to research conduct occurring on or after that date. Prior to this, the Academic Misconduct Rule 2015 applies.

 

The University commits to assisting all students to understand how to engage in academic work in ways that are consistent with, and actively support academic integrity. All coursework students must complete the online Academic Integrity Module (Epigeum), and Higher Degree Research (HDR) students are required to complete research integrity training. The Academic Integrity website provides information about services available to assist students with their assignments, examinations and other learning activities, as well as understanding and upholding academic integrity.

Online Submission

Use of Turnitin: Unless an exemption has been approved by the Associate Dean (Education) submission must be through Turnitin.

Lodgement: You will be required to electronically sign a declaration as part of the submission of your assessment. Please keep a copy of the assessment for your records.

Hardcopy Submission

For some forms of assessment (handwritten assignments, art works, laboratory notes, etc.) hard copy submission is appropriate when approved by the Associate Dean (Education). Hard copy submissions must be accompanied by the Assignment Cover Sheet. Please keep a copy of the assessment for your records.

Late Submission

Assessment Tasks 1-4: Late submission of the assessment tasks without a pre-approved extension will be penalised at the rate of 5% of the possible marks available per working day or part thereof. Assessment tasks submitted beyond 10 working days from the due date, or on or after the specified return date in the Class Summary, will not be accepted.

Requests for Assessment Adjustment (Assessment Extension and Extenuating Circumstances Application) should be submitted via ANUHub.

Referencing Requirements

The Academic Skills website has information to assist you with your writing and assessments. The website includes information about Academic Integrity including referencing requirements for different disciplines. There is also information on Plagiarism and different ways to use source material. Any use of artificial intelligence must be properly referenced. Failure to properly cite use of Generative AI will be considered a breach of academic integrity.

Returning Assignments

Please see the relevant assessment task details above.

Extensions and Penalties

Extensions and late submission of assessment pieces are covered by the Student Assessment (Coursework) Policy and Procedure. Extensions may be granted for assessment pieces that are not examinations or take-home examinations. If you need an extension, you must request an extension in writing on or before the due date. If you have documented and appropriate medical evidence that demonstrates you were not able to request an extension on or before the due date, you may be able to request it after the due date.

Resubmission of Assignments

Unless specified otherwise in the assessment requirements, resubmissions are permitted up until the due date and time, but not allowed afterward. Any submission done after the specified submission date and time will be considered a late submission and the listed penalty conditions will apply.

Privacy Notice

The ANU has made a number of third party, online, databases available for students to use. Use of each online database is conditional on student end users first agreeing to the database licensor’s terms of service and/or privacy policy. Students should read these carefully. In some cases student end users will be required to register an account with the database licensor and submit personal information, including their: first name; last name; ANU email address; and other information.
In cases where student end users are asked to submit ‘content’ to a database, such as an assignment or short answers, the database licensor may only use the student’s ‘content’ in accordance with the terms of service – including any (copyright) licence the student grants to the database licensor. Any personal information or content a student submits may be stored by the licensor, potentially offshore, and will be used to process the database service in accordance with the licensors terms of service and/or privacy policy.
If any student chooses not to agree to the database licensor’s terms of service or privacy policy, the student will not be able to access and use the database. In these circumstances students should contact their lecturer to enquire about alternative arrangements that are available.

Distribution of grades policy

Academic Quality Assurance Committee monitors the performance of students, including attrition, further study and employment rates and grade distribution, and College reports on quality assurance processes for assessment activities, including alignment with national and international disciplinary and interdisciplinary standards, as well as qualification type learning outcomes.

Since first semester 1994, ANU uses a grading scale for all courses. This grading scale is used by all academic areas of the University.

Support for students

The University offers students support through several different services. You may contact the services listed below directly or seek advice from your Course Convener, Student Administrators, or your College and Course representatives (if applicable).

• ANU Health, safety & wellbeing for medical services, counselling, mental health and spiritual support
• ANU Accessibility for students with a disability or ongoing or chronic illness
• ANU Dean of Students for confidential, impartial advice and help to resolve problems between students and the academic or administrative areas of the University
• ANU Academic Skills supports you make your own decisions about how you learn and manage your workload.
• ANU Counselling promotes, supports and enhances mental health and wellbeing within the University student community.
• ANUSA supports and represents all ANU students