• Offered by Research School of Management
  • ANU College ANU College of Business and Economics
  • Course subject Marketing
  • Areas of interest Business Information Systems, International Business, Management, Marketing
  • Academic career PGRD
  • Course convener
    • Ann Smith
    • Dr Andrew Hughes
    • Dr Katerina Kormusheva
  • Mode of delivery Online or In Person
  • Offered in Summer Session 2021
     First Semester 2021
     Autumn Session 2021
     Winter Session 2021
     Second Semester 2021
     See Future Offerings
Marketing and Stakeholder Communications (MKTG7260)

This course involves online teaching. Check Class Summary for more details.

This course introduces you to the twin subjects of marketing and business communications where principles of EBM are applied to audience selection, message framing, stakeholder identification and problem solving. In business communication, you will have the opportunity to develop your communication skills by understanding theories of communication, and applying them to the practical aspects of tailoring a message to a targeted audience. By reflecting on your own work, and the work of your peers, you will gain insight into the processes of developing your own communication style. In stakeholder-based marketing, you will focus on the use of marketing concepts to create, communicate and deliver marketing solutions that are of value to an identified business audience. This includes engaging the needs of different audience stakeholders to ensure an ethically balanced approach between the needs of the organisation, market and society at large.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

  1. Determine stakeholder interests and requirements
  2. Employ evidence-based decision making to determine appropriate methods of communicating to stakeholders
  3. Establish the relevant stakeholder groups that the organisation needs to address in their marketing activity
  4. Justify the choice of target audience for marketing communication
  5. Integrate stakeholder knowledge and communication to solve customer needs
  6. Deliver effective communication that reflects the complexity of real-world stakeholder issues

Indicative Assessment

  1. Typical assessment may include, but is not restricted to: exams, assignments, quizzes, presentations and other assessment as appropriate. Further details will be made available via the Class Summary. (100) [LO 1,2,3,4,5,6]

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.

Workload

Students taking this course in First or Second Semester are expected to commit at least 10 hours per week to completing the work. This will include 3 hours per week in class and at least 7 hours a week on average on course reading, research, writing and assessment work.

Where this course is offered in intensive delivery mode as a continuous block over a shorter period of time, the expected total time commitment for this course will be 130 hours.

 

Inherent Requirements

Not applicable

Requisite and Incompatibility

To enrol in this course you must be studying one of the following Research School of Management postgraduate programs, or by permission from the Research School of Management (enquiries.rsm@anu.edu.au): Graduate Certificate of Management – CMGMT Graduate Certificate of Management (Online) - CMGOL Master of Business Administration - MBADM Master of Business Administration (Advanced) – VBADM Master of Project Management - MPROM Master of Project Management (Advanced) - VPROM Master of Entrepreneurship and Innovation – MEINV Master of Entrepreneurship and Innovation (Advanced) - VEINV Master of International Management – MIMGT Master of International Management (Advanced) - VIMGT Master of Leadership – MLEAD Master of Leadership (Advanced) - VLEAD Master of Marketing Management - MMKMT Master of Marketing Management (Advanced) - VMKMT Master of Business Information Systems – MBINS Master of Business Information Systems (Advanced) - VBINS

Prescribed Texts

Information about the prescribed textbook (if any) will be made available via the Class Summary.

Assumed Knowledge

This is the first course in marketing management for graduate business students. Students are expected to have knowledge of introductory management and business concepts.

Fees

Tuition fees are for the academic year indicated at the top of the page.  

Commonwealth Support (CSP) Students
If you have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). More information about your student contribution amount for each course at Fees. 

Student Contribution Band:
34
Unit value:
6 units

If you are a domestic graduate coursework student with a Domestic Tuition Fee (DTF) place or international student you will be required to pay course tuition fees (see below). Course tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Where there is a unit range displayed for this course, not all unit options below may be available.

Units EFTSL
6.00 0.12500

Course fees

Domestic International
Domestic fee paying students
Year Fee
2021 $3360
International fee paying students
Year Fee
2021 $5580
Note: Please note that fee information is for current year only.

Offerings, Dates and Class Summary Links

ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities / tutorials so they can better plan their time. Find out more on the Timetable webpage.

The list of offerings for future years is indicative only.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.
2021
2022
2023

Summer Session

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
Taught in China in Chinese
1628 01 Mar 2021 05 Mar 2021 05 Mar 2021 21 Mar 2021 In Person N/A

First Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
On-line
3005 22 Feb 2021 01 Mar 2021 31 Mar 2021 28 May 2021 Online View

Autumn Session

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
Taught in China in Chinese
3338 17 Jun 2021 25 Jun 2021 25 Jun 2021 08 Jul 2021 In Person N/A

Winter Session

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
Taught in China in Chinese
4687 19 Jul 2021 23 Jul 2021 23 Jul 2021 09 Aug 2021 Online or In Person N/A
Taught in China in Chinese
4688 06 Aug 2021 13 Aug 2021 13 Aug 2021 30 Aug 2021 In Person N/A
National Indigenous Australians Agency
4730 12 Jul 2021 23 Jul 2021 23 Jul 2021 02 Sep 2021 In-Person and Online View

Second Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
On-line
6004 26 Jul 2021 02 Aug 2021 14 Sep 2021 29 Oct 2021 Online View

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