This course delivers students into the world of online marketing through strategic digital marketing. It focuses on the conduct of business operations in virtual environments, across ecommerce, marketing, and digitial value delivery. Topics include strategic decision making to set marketing goals, apply emarketing techniques for online engagement to enhance digital transactions in the consumer to consumer experiences.
The course will also explore new technology adoption, shifting consumer attitudes to online experiences, and how to strategically evaluate technologies for workplace, business and personal consumption through a marketing lens in profit and not-for-profit scenarios.
Learning Outcomes
Upon successful completion, students will have the knowledge and skills to:
- Identify micro and macro-level marketing factors that impact digital marketing strategies;
- Describe the influential marketing decision-making processes for the adoption of online technologies for consumers and organisations;
- Integrate marketing knowledge into developing online value offerings and experiences for businesses and consumers;
- Recommend appropriate online tools for achieving strategic digital marketing goals in personal and professional marketing practice;
- Critically evaluate strategic opportunities faced by internet-mediated business practices; and
- Engage authentic learning of digital marketing practice through online praxis.
Indicative Assessment
- Typical assessments may include but are not restricted to: in-class exercises, written and oral assignments, quizzes, examinations, group project tasks, oral presentations, and other assessments deemed appropriate to show the attainment of the learning outcomes set for the course. Further details will be made available via the Class Summary. (100) [LO 1,2,3,4,5,6]
The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.
Workload
Students taking this course are expected to commit 130 hours to completing the work. For semester length offerings this will typically include 3 hours per week in class and at least 7 hours a week on average (excluding non-teaching weeks) on course reading, research, writing and assessment work.
Inherent Requirements
This course has no inherent requirements.
Prescribed Texts
Information about the prescribed textbook (if any) will be made available via the Class Summary.
Preliminary Reading
Additional information about indicative readings (if any) will be made available via the Class Summary.
Assumed Knowledge
Basic competence with digital technology (eg computer, mobile phone or equivalent), and reliable access to the Internet through either personal or ANU systems.
Fees
Tuition fees are for the academic year indicated at the top of the page.
Commonwealth Support (CSP) Students
If you have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). More information about your student contribution amount for each course at Fees.
- Student Contribution Band:
- 34
- Unit value:
- 6 units
If you are a domestic graduate coursework student with a Domestic Tuition Fee (DTF) place or international student you will be required to pay course tuition fees (see below). Course tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
Where there is a unit range displayed for this course, not all unit options below may be available.
| Units | EFTSL |
|---|---|
| 6.00 | 0.12500 |
Course fees
- Domestic fee paying students
| Year | Fee | Description |
|---|---|---|
| 2024 | $4680 | Standard Rate |
| 2024 | $3720 |
Grandfathered Rate*
*continuing students in nominated programs only. See fee website |
- International fee paying students
| Year | Fee |
|---|---|
| 2024 | $6000 |
Offerings, Dates and Class Summary Links
ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities / tutorials so they can better plan their time. Find out more on the Timetable webpage.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.
First Semester
| Class number | Class start date | Last day to enrol | Census date | Class end date | Mode Of Delivery | Class Summary |
|---|---|---|---|---|---|---|
| 4124 | 19 Feb 2024 | 26 Feb 2024 | 05 Apr 2024 | 24 May 2024 | In Person | View |
