• Total units 24 Units
  • Areas of interest Commerce, Marketing
  • Minor code MKTG-MIN
Marketing Minor

The minor in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.

 

Learning outcomesKnowledge

Graduates with a marketing minor will have a coherent body of knowledge of the fundamental principles of marketing, and an understanding of conceptual frameworks as a basis for future discover in marketing education and practice.

Skills

Graduates with a Marketing Minor will have:

-Cognitive skills to review, analyse, consolidate and explore marketing knowledge, and insights into marketing applications;

-Technical skills to demonstrate an understanding of the fundamental applications of marketing with insight and creativity;

-Cognitive skills to exercise critical thinking, creative problem solving and evidence led judgement in recognising, and address marketing problems; and,

-Communication skills to present concise and coherent exposition of marketing knowledge, and to convey marketing ideas in an appropriate language for business audiences.

Application

Graduates with a marketing minor will demonstrate the application of knowledge and skills:

-with judgment, planning, and problem solving in scholarship; and,

-to adapt marketing knowledge, and to seek further marketing learning and insight through their own learning and professional practice.

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Requirements

This minor requires the completion of 24 units, which must include:

24 units from completion of the following course(s):

Code Title Units
MKTG2001 Marketing Research 6
MKTG2004 Marketing 6
MKTG2031 Consumer Behaviour 6
MKTG3023 Strategic Marketing 6
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