• Offered by Research School of Management
  • ANU College ANU College of Business and Economics
  • Classification Transitional
  • Course subject Marketing
  • Areas of interest Marketing
  • Academic career PGRD
  • Course convener
    • Dr Stephen Dann
  • Mode of delivery In Person
  • Offered in Second Semester 2014
    See Future Offerings

The need for specialised skills in Services Marketing has grown in recognition of the important role of services in advanced economies. This course addresses the essential nature of services and the role of service quality. Employees’ role in service delivery and the emotional load for service workers form an important focus of the course.

Service sector firms face increased competition and more demanding customers. Marketers need to develop a distinct set of competencies to design, manage and evaluate the processes and performances that comprise the service offering.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

  • By completing this course, students will: Appreciate the challenges facing the services marketing in traditional commercial marketing, e-marketing and non commercial environments;
  • Appreciate the difference between marketing physical products and intangible services, including dealing with the extended services marketing mix, and the four unique traits of services marketing;
  • Recognise the challenges faced in services delivery as outlined in the services gap model;
  • Develop professional business writing skills

Other Information

See the course outline on the College courses page. Outlines are uploaded as they become available.

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Workload

3 hour lecture plus private study time.

Fees

Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Students continuing in their current program of study will have their tuition fees indexed annually from the year in which you commenced your program. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
3
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

Units EFTSL
6.00 0.12500
Domestic fee paying students
Year Fee Description
1994-2003 $2922
2014 $3246
2013 $3240
2012 $3240
2011 $3240
2010 $3240
2009 $3240
2008 $3240
2007 $3240
2006 $3240
2005 $3234
2004 $3234
International fee paying students
Year Fee
1994-2003 $2922
2014 $3948
2013 $3942
2012 $3942
2011 $3942
2010 $3942
2009 $3618
2008 $3618
2007 $3618
2006 $3534
2005 $3234
2004 $3234
Note: Please note that fee information is for current year only.

Offerings, Dates and Class Summary Links

The list of offerings for future years is indicative only.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.

Second Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
9275 21 Jul 2014 08 Aug 2014 31 Aug 2014 30 Oct 2014 In Person N/A

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