- Code MUSC8003
- Unit Value 6 units
- Offered by School of Art
- ANU College ANU College of Arts and Social Sciences
- Course subject Museum and Collection
- Areas of interest Cultural Studies, Management, Marketing, Museums and Collections
- Academic career PGRD
- Mode of delivery In Person
Effective and efficient management is an essential component of all cultural, collecting and heritage institutions and sites. This course introduces a range of management concepts as they apply to museums and other cultural and heritage institutions, with specific case studies drawn from Australia and overseas. Subjects covered include leadership, marketing and managing the media, organisational theory and governance, strategic planning, problem solving, change management, risk and disaster management, finance and resource allocation, performance management, managing creativity, and knowledge management. Students will experience a mix of seminars, case studies, workshops and individual projects that are led by ANU staff and senior and executive staff from the cultural and heritage sectors. The subject is run according to an intensive format and is principally directed toward the development and analysis of management case-studies.
Key course topics:
- marketing and managing the media
- organisational theory and governance
- problem solving and strategic planning
- change and knowledge management
- risk and disaster management
- finance and resource allocation
- performancemanagement and managing creativity
Upon successful completion, students will have the knowledge and skills to:
On satisfying the requirements of this course, students will have the knowledge and skills to:
1. Evaluate the management structure of different types of museums, collecting institutions and heritage organisations in Australia and globally, with particular reference to structures of organisation, governance, models of leadership and management theories applied to the public, not-for-profit or private cultural, collecting and heritage context.
2. Compare and analyse the varying purposes and structures of contemporary museums, collecting institutions and heritage organisations in the context of reviewing relationships to government and industry policy frameworks, including primary research using annual reports and policy documents.
3. Demonstrate the conceptual and analytic skills required to interpret museums, collecting institutions and heritage organisations in the context of strategic planning, problem solving, change management, risk and disaster management, finance and resource allocation, governance, marketing, performance and creativity management, and knowledge management.
1. To gain skills in written and verbal expression for a variety of relevant professional and academic purposes that include essays and consultancy reports, and gain understanding about the purpose and style of corporate institutional documents and reportage.
2. To develop skills in interdisciplinary thinking and the ability to use relevant theoretical ideas based in management principles to develop case studies out of a range of primary data.
3. To gain skills required for humanities research and museum work. This includes data-collection, analysis, and verbal and written presentation at the standard of a postgraduate degree.
4. To gain understanding and a basic set of management skills required for working in the cultural, collecting, and heritage sectors, including a functioning knowledge of current industry standards, protocols, policy frameworks, and approaches to strategic planning, and an understanding of challenges to the sector.
Museum management essay (35% / 1500-2000 wds); Online discussion of management readings (15% / 800-1000 wds); and Management consultancy exercise (50% / 2000-2500 wds).
The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.
Richard Sandell and Robert J. Janes (eds) (2007) Museum Management and Marketing. London and New York: Routledge.
Tuition fees are for the academic year indicated at the top of the page.
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- Student Contribution Band:
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.
- Domestic fee paying students
- International fee paying students
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