- Code SCOM8501
- Unit Value 6 units
- Offered by Centre for the Public Awareness of Science
- ANU College ANU Joint Colleges of Science
- Course subject Science Communication
- Areas of interest Science Communication
- Academic career PGRD
- Lawrence Kirk
- Mode of delivery In Person
Spring Session 2014
See Future Offerings
This course focuses on the creation of clearer and more effective ways to communicate scientific matters to larger audiences. It provides participants with a thorough and practical understanding of the process used in developing a communication plan including the development of a strategic framework and accompanying action plan that allocates resources, responsibilities and timeframes. It has a strong emphasis on relating theory to current industry best practice in implementing a strategic approach to planning communication activities. The major project component is based around field work and evaluation of real life science communication strategies.
Upon successful completion, students will have the knowledge and skills to:
On satisfying the requirements of this course, students will have the knowledge and skills to:
1. Explain the basics of communication and the difference between a strategy and a tactic
2. Understand the need to establish a strategic foundation (including definition of desired relationships) before planning communication tactics
3. Apply the knowledge provided by experiencing real life examples of how this approach to strategic planning has been used
4. Analyse the use of this approach to communication strategies by reviewing current science communication strategies
5. Evaluate the applicability of this approach by undertaking a detailed review of an existing Science Communication Strategy (review of both the strategic direction and also the tactics deployed)
6. Create a revised Communication Strategy and Tactical Plan on the strategy being reviewed and present this new plan to a "Board of Directors" in a role play
Assessment will be based on:
- Desktop review of a science-related communication strategy (35%; LO 1, 2, 3, 4)
- Identification and analysis of tactical planning aspects of a communication strategy (35%; LO 1, 2, 5)
- Presentation of desktop assessment of findings of both previous assessment items, simulating a real life experience of presenting to a high level Executive or Project Steering Committee (30%; LO 6)
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Offered as a week intensive course (30 hrs) after three online tutorials. This is scheduled for Monday 8th to the 12th September 2014.
Tuition fees are for the academic year indicated at the top of the page.
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- Student Contribution Band:
- Unit value:
- 6 units
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Offerings, Dates and Class Summary Links
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Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.
|Class number||Class start date||Last day to enrol||Census date||Class end date||Mode Of Delivery||Class Summary|
|8599||08 Sep 2014||26 Sep 2014||03 Oct 2014||30 Nov 2014||In Person||N/A|