- Code MKTG2001
- Unit Value 6 units
- Offered by Research School of Management
- ANU College ANU College of Business and Economics
- Course subject Marketing
- Areas of interest Marketing
- Academic career UGRD
- Dr Songting Dong
- Mode of delivery In Person
Second Semester 2014
See Future Offerings
Students will be introduced to contemporary marketing research practices and guided to tackle practical problems using research tools. This subject covers research question development, research project design, data analysis, and managerial decision making.
Upon successful completion, students will have the knowledge and skills to:
Upon successful completion of the requirements for this course, students will be able to:
- design and undertake a basic marketing research project;
- acquire and analyse data to make marketing decisions;
- identify appropriate marketing decision models to address common marketing problems; and,
- produce an evidence based marketing plan.
See the course outline on the College courses page. Outlines are uploaded as they become available.
Group project 30%
Individual project 25%
Quiz/Tutorial Activity 20%
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A minimum of three contact hours per week
Requisite and Incompatibility
Principles of Marketing Engineering (2nd Edition)
Tuition fees are for the academic year indicated at the top of the page.
If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Students continuing in their current program of study will have their tuition fees indexed annually from the year in which you commenced your program. Further information for domestic and international students about tuition and other fees can be found at Fees.
- Student Contribution Band:
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.
- Domestic fee paying students
- International fee paying students
Offerings, Dates and Class Summary Links
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Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.
|Class number||Class start date||Last day to enrol||Census date||Class end date||Mode Of Delivery||Class Summary|
|8041||21 Jul 2014||01 Aug 2014||31 Aug 2014||30 Oct 2014||In Person||N/A|