- Code STAT3005
- Unit Value 6 units
- Offered by Rsch Sch of Finance, Actuarial Studies & App Stats
- ANU College ANU College of Business and Economics
- Course subject Statistics
- Areas of interest Marketing, Statistics
- Academic career UGRD
- Abhinav Mehta
- Mode of delivery In Person
First Semester 2014
See Future Offerings
This course is directed at students interested in quantitative methods of marketing research. The aim of this course is to explore multivariate techniques used in modern marketing practice.
Emphasis will be placed on case studies of marketing practice and on the practical application of the methods discussed. Topics to be drawn from: analysis of variance; regression analysis; principal components analysis; discriminant analysis; canonical correlation analysis; factor analysis; cluster analysis; multi-dimensional scaling; conjoint analysis.
Upon successful completion, students will have the knowledge and skills to:
On satisfying the requirements for this course, students should have the knowledge and skills to:
- Understand the use of multivariate statistical techniques in modern marketing practice
- Appreciate the application of these techniques in marketing research
See the course outline on the College courses page. Outlines are uploaded as they become available.
Project work: 40%
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An average of 10 hours study per week, including attendance at two one-hour lectures and one one-hour tutorial or computing workshop each week
Requisite and Incompatibility
- NK Malhotra Marketing research: an applied orientation, 5th Edn, Pearson Prentice Hall, Upper Saddle River, New Jersey, 2007
Tuition fees are for the academic year indicated at the top of the page.
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- Student Contribution Band:
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.
- Domestic fee paying students
- International fee paying students
Offerings, Dates and Class Summary Links
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Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.
|Class number||Class start date||Last day to enrol||Census date||Class end date||Mode Of Delivery||Class Summary|
|3781||17 Feb 2014||07 Mar 2014||31 Mar 2014||30 May 2014||In Person||N/A|