Students will be introduced to contemporary marketing research practices and guided to tackle practical problems using research tools. This subject covers research question development, research project design, data analysis, and managerial decision making.
Learning Outcomes
Upon successful completion, students will have the knowledge and skills to:
Upon successful completion of the requirements for this course, students will be able to:
- design and undertake a basic marketing research project;
- acquire and analyse data to make marketing decisions;
- identify appropriate marketing decision models to address common marketing problems; and,
- produce an evidence based marketing plan.
Other Information
See the course outline on the College courses page. Outlines are uploaded as they become available.
Indicative Assessment
Three individual assignments online (3x10%) = 30%
Group assignment/project 20%
Group oral presentation 5%
Project defence 5%
Peer Review Evaluation (Group Project) 5%
Class Tutorial Participation (Ongoing) 5%
Exam 30%
The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.
Workload
Students taking this course are expected to commit at least 10 hours a week to completing the work. This includes 3 hours per week in class (lecture + tutorial ) and at least 7 hours a week on average on course reading, research, writing and all assignments works.
Requisite and Incompatibility
Prescribed Texts
Marketing Research, 2014 (4e) by Hair, Lukas, Miller, Bush & Ortinau; McGraw-Hill Education
We also encourage students to register with the book’s companion online learning centre (OLC) at www.mhhe.com/au/hair4e for an engaging learning experience.
The book is available at the Co-op bookshop.
The eBook can also be purchased at the following:
Majors
Minors
Fees
Tuition fees are for the academic year indicated at the top of the page.
If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
- Student Contribution Band:
- 3
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.
| Units | EFTSL |
|---|---|
| 6.00 | 0.12500 |
Course fees
- Domestic fee paying students
| Year | Fee |
|---|---|
| 2015 | $3414 |
- International fee paying students
| Year | Fee |
|---|---|
| 2015 | $4146 |
Offerings, Dates and Class Summary Links
ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities / tutorials so they can better plan their time. Find out more on the Timetable webpage.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.
Second Semester
| Class number | Class start date | Last day to enrol | Census date | Class end date | Mode Of Delivery | Class Summary |
|---|---|---|---|---|---|---|
| 2388 | 20 Jul 2015 | 07 Aug 2015 | 31 Aug 2015 | 30 Oct 2015 | In Person | N/A |