The specialisation in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.
Relevant Degrees
Requirements
This specialisation requires the completion of 24 units, which must consist of:
18 units from completion of the following course(s):
| Code | Title | Units |
|---|---|---|
| MKTG7027 | Marketing Strategy | 6 |
| MKTG7050 | Consumer Behaviour and Analysis | 6 |
| MKTG 7058: Applied Market Research |
6 units from completion of the following course(s):
| Code | Title | Units |
|---|---|---|
| MKTG7023 | Services Marketing | 6 |
| MKTG7035 | Global Marketing | 6 |