• Offered by School of Art
  • ANU College ANU College of Arts and Social Sciences
  • Course subject Design Art
  • Areas of interest Visual Arts, Design Arts, Creative Arts
  • Academic career UGRD
  • Course convener
    • Rohan Nicol
  • Mode of delivery Blended
  • Offered in Second Semester 2016
    See Future Offerings

This course explores enterprising approaches that designers can employ to connect their ideas with markets. This course engages with notions of the commodity and enterprise, through the fields of craft and design, to proactively engage with complex problems that will literally shape our future.

This course connects students to future scenarios that are under construction and builds knowledge and skills essential for them to capitalize on this opportunity as a form of intellectual property. Students will have the opportunity to access technologies, enabling their designs to be prototyped. Particular focus will be placed on calibrating designs with with systems of production within the university and with ‘industrial’ manufacturing firms. Market research, marketing, distribution, brand development and legal issues will also be covered.

A diverse range of leading industry professionals may provide guest lectures and/or host field trips. Case studies of leading Australian and international design innovators will provide important reference points and exemplars.

This course may be offered in semester mode or as an intensive.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

Upon successful completion of this course, students will have the knowledge and skills to:

  1. Demonstrate awareness of the problematic local and global context in which limited production objects are produced.
  2. Demonstrate understanding of business and enterprise skills including operational plan, marketing plan and financial planning.
  3. Utilise materials, techniques and traditions to produce work that is conceptually and commercially resolved with consideration to market opportunities.
  4. Demonstrate refinement of design solutions through iteration and critical reflection.
  5. Calibrate ideas to the chosen method of production to maximize innovation and market viability of the solution.
  6. Engage with historical and theoretical contexts relevant to the design and production and consumption of our built world.

Indicative Assessment

Portfolio of studio work (50%) Learning Outcomes 1, 3, 4, 5
Presentation including submission of PowerPoint Slides/presentation notes, 5 minutes (30%) Learning Outcomes 1, 2, 6
Journal/Documentation (20%) Learning Outcomes 1, 2, 3, 6
Assessment includes periodic critique and review sessions that provide ongoing feedback on work in progress.

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.


Semester mode:
4 hours per week lectures, tutorials, critiques and supervised studio practice and 6 hours per week independent studio practice for 13 weeks. Total 130 hours.
Intensive mode:
130 hours of total student learning time made up from:
a) 35 hours of contact: five 7-hour days attendance at intensive classes over a 2 week period.
b) 25 hours of directed independent preparation prior to intensive classes.
c) 70 hours of independent studio practice and research.

Requisite and Incompatibility

To enrol in this course you must have completed DESA2017



Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

6.00 0.12500
Domestic fee paying students
Year Fee
2016 $2520
International fee paying students
Year Fee
2016 $3876
Note: Please note that fee information is for current year only.

Offerings, Dates and Class Summary Links

The list of offerings for future years is indicative only.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.

Second Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
9763 18 Jul 2016 29 Jul 2016 31 Aug 2016 28 Oct 2016 In Person N/A

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