• Offered by Rsch Sch of Finance, Actuarial Studies & App Stats
  • ANU College ANU College of Business and Economics
  • Course subject Statistics
  • Areas of interest Marketing, Statistics
  • Academic career UGRD
  • Mode of delivery In Person

This course is directed at students interested in quantitative methods of marketing research. The aim of this course is to explore multivariate techniques used in modern marketing practice.

Emphasis will be placed on case studies of marketing practice and on the practical application of the methods discussed. Topics to be drawn from: analysis of variance; regression analysis; principal components analysis; discriminant analysis; canonical correlation analysis; factor analysis; cluster analysis; multi-dimensional scaling; conjoint analysis.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

On satisfying the requirements for this course, students should have the knowledge and skills to:

  • Understand the use of multivariate statistical techniques in modern marketing practice
  • Appreciate the application of these techniques in marketing research

Other Information

See the course outline on the College courses page. Outlines are uploaded as they become available. 

Indicative Assessment

Project work: 40%

Examination: 60%

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An average of 10 hours study per week, including attendance at two one-hour lectures and one one-hour tutorial or computing workshop each week

Requisite and Incompatibility

To enrol in this course you must have completed STAT2008

Prescribed Texts

  • NK Malhotra Marketing research: an applied orientation, 5th Edn, Pearson Prentice Hall, Upper Saddle River, New Jersey, 2007






Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

6.00 0.12500
Domestic fee paying students
Year Fee
2016 $3276
International fee paying students
Year Fee
2016 $4368
Note: Please note that fee information is for current year only.

Offerings, Dates and Class Summary Links

There are no current offerings for this course.

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