• Total units 48 Units
  • Specialisation code MKTG-HSPC
  • Academic career Undergraduate

Honours in Marketing builds on undergraduate studies in marketing. It comprises three compulsory research methodology courses, one elective course and the completion of a research thesis.  

The research thesis, taken over the entire year with the major emphasis occurring after completion of the coursework, is the critical part of the program as it provides evidence of the student's ability to undertake original research under supervision. Candidates attend the weekly Research School of Management Seminar Series, and present a seminar on their proposed thesis towards the end of their first semester.

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Admission Requirements

  1. A major or equivalent in a cognate discipline
  2. with a weighted average mark equivalent to an ANU 75% calculated from the 36 units (i.e. 0.75 EFTSL) of courses in cognate disciplines, excluding 1000-level courses (i.e. introductory undergraduate courses), with the highest marks
  3. and with the written approval of the Honours Convener.

The number of places available in the program may be limited by the Dean due to supervisory capacity.


This Honours specialisation requires the completion of 48 units, which must consist of:

36 units from completion of the following course(s):

Code Title Units
MGMT4006 Management Research Methods 6
MGMT4018 Qualitative Research Methods 6
MKTG4500 Marketing Honours Thesis 6-24

6 units from completion of the following course(s):

Code Title Units
STAT4038 Regression Modelling 6
STAT4055 Introductory Statistics for Business and Finance 6

6 units from completion of the following course(s):

7000- and 8000-level courses from the following subject areas:

BUSI Business

MGMT Management

MKTG Marketing

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