• Offered by School of Culture History and Language
  • ANU College ANU College of Asia and the Pacific
  • Course subject Asian Studies
  • Areas of interest Cultural Studies, Digital Arts, Asian Studies, Film, Arts

South Korea has set a global standard for the nurturing of creative industries, not only in terms of its policies and strategies, but also in terms of its successes. By introducing students to the various realms of activity — advertising, arts and crafts, fashion, film, toys and games, SNS, and television, it seeks to understand the factors that have driven innovation (and Korea's success) in each. The focus lies on understanding consumer experience, and the factors that drive the engagement of consumers and developers with particular activities.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

Upon successful completion of this course, students will be able to:
1) critically engage in discussion of aspects of contemporary Korean culture or society;
2) implement major paradigms in the cultural industries in both written and oral assessment;
3) apply one or more of these paradigms in a study of a cultural industry in Northeast Asia;
4) evaluate aspects of contemporary Korean culture or society or the cultural industries, or both, in light of global developments;
5) relate developments in the cultural industries to changes in consumer needs.

Indicative Assessment

Class participation 10% (LOs 1, 2)
Literature reviews (x 3) 30% (LOs 1, 2, 3, 5)
Oral presentation: Final presentation 15% (LOs 2, 3, 4, 5)
Final essay 45% (LOs 2, 3, 4, 5)

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.


In general 120 mins lecture, 60 mins seminar/tutorial per week. Activity may include excursions and relevant films or similar material. Total contact 36 hours, total workload for the course is 130 hours including independent study. 

Requisite and Incompatibility

To enrol in this course you must have successfully completed at least 48 units of university courses.

Prescribed Texts

E-brick will be available online (Wattle).

Preliminary Reading

Florence CHEE, “The Games We Play Online and Offline: Making Wang-tta in Korea,” Popular Communication 4:3 (2006): 225–39.
Youngmin CHOE, "Introduction", in Tourist Distractions: Traveling and Feeling in Transnational Hallyu Cinema (Durham, N.C.: Duke University Press, 2016).
Sejung Marina CHOI, Wei-Na LEE, and Hee-Jung KIM, Lessons from the Rich and Famous: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising. Journal of Advertising, vol. 34, no. 2 (Summer 2005), pp. 85–98.
Mia CONSALVO, “Convergence and Globalization in the Japanese Videogame Industry,” Cinema Journal 48:3 (Spring 2009): 135–41.
Koichi IWABUCHI, “How ‘Japanese’ is Poke´mon?" In Pikachu’s Global Adventure: The Rise and Fall of Poke´mon, ed. by Joseph Jay Tobin (Duke University Press, 2004), pp. 53– 79.
Dal Yong JIN, "New Perspectives on the Creative Industries in the Hallyu 2.0 Era: Global-Local Dialectics in Intellectual Properties." In Hallyu 2.0: The Korean Wave in the Age of Social Media, ed. by Lee Sangjoon and Nornes Abé Mark (Ann Arbor: University of Michigan Press, 2015), 53-70. 
Hee-Eun LEE, “Seeking 'others' within us: Discourses of Korean-ness in Korean Popular Music.” In Medi@sia: Global Media/tion In and Out of Context, ed. by Todd Joseph Miles Holden and Timothy J. Scrase (New York: Routledge, 2006), pp. 128–46.
Roald MALIANGKAY, “Defining Qualities: The Socio-political Significance of K-pop Collections,” Korean Histories 4:1 (2013): 3–14.
Roald MALIANGKAY, “Embedding Nostalgia: The Political Appropriation of Foreign Comic Book Superheroes in Korea,” Situations: Cultural Studies in the Asian Context 8:2 (Winter 2015): 49–65.
Youjeong OH, "The Interactive Nature of Korean TV Dramas: Flexible Texts, Discursive Consumption, and Social Media." In Hallyu 2.0: The Korean Wave in the Age of Social Media, ed. by Lee Sangjoon and Nornes Abé Mark (Ann Arbor: University of Michigan Press, 2015), pp. 133-53. 
Sarah THORNTON, “The Distinctions of Cultures Without Distinction,” Chapter 1 in her Club Cultures: Music, Media and Subcultural Capital (Cambridge: Polity Press, 1995), pp. 1–25.

Assumed Knowledge

Students enrolling in this course should have completed a 1st year course in humanities or social sciences and should have basic familiarity with library research and academic writing.Basic familiarity with Asian history and/or politics is an advantage.




Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

6.00 0.12500
Domestic fee paying students
Year Fee
2018 $2820
International fee paying students
Year Fee
2018 $4320
Note: Please note that fee information is for current year only.

Offerings, Dates and Class Summary Links

ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities / tutorials so they can better plan their time. Find out more on the Timetable webpage.

The list of offerings for future years is indicative only.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.

First Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
4452 25 Feb 2019 04 Mar 2019 31 Mar 2019 31 May 2019 In Person View

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