- Code ASIA2074
- Unit Value 6 units
This course introduces students to the realm of activities that comprise popular culture in East Asia. Students are introduced to a number of major theoretical paradigms in cultural studies, as well as deliberations over what drives developments in contemporary popular culture. Case studies are drawn from, among others, advertising, movies, gadgets, fashion, pop music and social media from around East Asia, with a slight emphasis on Korea overall.
Upon successful completion, students will have the knowledge and skills to:
- Discuss popular practical and theoretical paradigms that apply in cultural studies;
- Examine the historical, social and cultural environments that produce pop products and use this knowledge to develop their critical thinking, and their analytic and research skills;
- Demonstrate an understanding of what may nurture the formation of fan communities
This is a co-taught course. Any cap on enrolments in one course applies to both courses combined.
- Two literature reviews of 1,000 words each (one of which is due before the mid-term break) (45) [LO 1,2,3]
- Wattle quiz (5) [LO 2,3]
- Final test (50) [LO 2,3]
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WorkloadThe course comprises a weekly load of three contact hours. It demands five hours of tutorial preparation, including assigned readings, and a review of lectures. The total workload for the course is 130 hours including in class time and independent study.
Requisite and Incompatibility
- John FISKE, "Understanding Popular Culture." In Reading the Popular, ed. by John Fiske, pp. 1–42 (London and New York: Routledge, 1990).
- Henry JENKINS, Tara MCPHERSON, and Jane SHATTUC, “Defining Popular Culture.” In Hop on Pop: The Politics and Pleasures of Popular Culture, ed. by Henry Jenkins, Tara McPherson, and Jane Shattuc, pp. 26–42 (Durham: Duke University Press, 2002).
- Sarah THORNTON, “The Distinctions of Cultures Without Distinction.” In Club Cultures: Music, Media and Subcultural Capital, ed. by Sarah Thornton, pp. 1–25 (Cambridge: Polity Press, 1995).
- Millie R. CREIGHTON, “Imaging the Other in Japanese Advertising Campaigns.” In Occidentalism: Images of the West, ed. by James G. Carrier, pp. 135–60 (Oxford: Clarendon Press, 1995).
- Perry JOHANSSON, “Consuming the Other: The Fetish of the Western Woman in Chinese Advertising and Popular Culture”, Postcolonial Studies 2:3 (1999): 377–88.
- Geng SONG & Tracy K. LEE, "'New Man' and 'New Lad' with Chinese Characteristics? Cosmopolitanism, Cultural Hybridity and Men's Lifestyle Magazines in China", Asian Studies Review 36:3 (2012): 345–67.
- Masafumi MONDEN, "Clean-Cut: Men’s Fashion Magazines, Male Aesthetic Ideals, and Social Affinity in Japan." In Introducing Japanese Popular Culture, ed. by Alisa Freedman and Toby Slade, pp. 424–31 (London: Routledge, 2018).
- George RITZER and Allan LISKA, "McDisneyization and post-tourism: Complementary Perspectives on Contemporary Tourism." In Touring Cultures: Transformations of Travel and Theory, ed. by Chris Rojek and John Urry, pp. 96–109 (London: Routledge, 1997).
- Millie R. CREIGHTON, "Consuming Rural Japan: The Marketing of Tradition and Nostalgia in the Japanese Travel Industry", Ethnology 36:3 (Summer, 1997): 239–54.
- Chong GAO, "Embeddedness and Virtual Community: Chinese Women and Online Shopping." In Chinese Women and the Cyberspace, ed. by Khun Eng Kuah-Pearce, pp. 135–54 (Amsterdam: Amsterdam University Press, 2008).
Assumed KnowledgeBasic tertiary-level training in the humanities is essential.
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- Unit value:
- 6 units
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