- Class Number 2596
- Term Code 3030
- Class Info
- Unit Value 6 units
- Mode of Delivery In Person
- Stewart Rendall
- Stewart Rendall
- Class Dates
- Class Start Date 24/02/2020
- Class End Date 05/06/2020
- Census Date 08/05/2020
- Last Date to Enrol 02/03/2020
The course provides an overview of business in Europe and an examination of specific issues related to foreign companies doing business in Europe. Specific topics include the European business environment, European Union institutions, legal framework and policies, the growth of the European Union, emerging European economies, business strategy for the European market, marketing strategy in Europe, managing cultural diversity in Europe, human resource management issues in Europe and corporate governance and control in Europe.
Upon successful completion, students will have the knowledge and skills to:
- Distinguish between the different business environments in the European Union;
- Establish the roles and functions of different institutions and their impact on organizations;
- Describe the challenges in terms of cultural differences in the European Union and implications of management decisions;
- Explain how the organization of the European Union and European integration impact on organizations and their strategies;
- Reflect on the emerging evidence about changing nature of business environment in the European Union, its institutions and policies and their impact on organizations.
Research-led features of this course:
Group research essay, where students have to do research on the proposed topics.
Case presentation - to answer some of the assessment questions students will need to do some research to
understand what happened since the case was published.
There are no field trips for this course
Additional Course Costs
There are no additional costs for this course
Examination Material or equipment
This course has a Final Examination held during the end of semester examination period.
Further details communicated by the ANU Examinations Office later in semester.
It is expected that the following publications, as a minimum, are reviewed on a weekly basis
- The Economist - copies held online in the ANU library
- BBC News
- EU News
Example web links for such useful European business news sources
In addition, sections of the following textbook will be used - updates on Wattle
Business Dynamics and Productivity
A copy of this textbook is available free of charge via the ANU subscription (access link from on-campus or by Virtual ANU )
Elements of the following textbook may be used
D. Johnson and C. Turner, European Business (Routledge, 2015, 3rd edition).
A copy of the textbook will be held in the ANU library reserve & short loan collection.
Staff FeedbackStudents will be given feedback in the following forms in this course:
- Written comments
- Verbal comments
- Feedback to the whole class, to groups, to individuals, focus groups
Student FeedbackANU is committed to the demonstration of educational excellence and regularly seeks feedback from students. Students are encouraged to offer feedback directly to their Course Convener or through their College and Course representatives (if applicable). The feedback given in these surveys is anonymous and provides the Colleges, University Education Committee and Academic Board with opportunities to recognise excellent teaching, and opportunities for improvement. The Surveys and Evaluation website provides more information on student surveys at ANU and reports on the feedback provided on ANU courses.
|Week/Session||Summary of Activities||Assessment|
|1||Topic 1: What is European business?||Introduction to the course Lecture activities: We will outline the organisation of lectures and tutorials, discuss the topics for the lectures and form groups of students for the presentations, and see what questions students have about business in Europe. There will be quiz (not weighted) to evaluate the general knowledge of the class about Europe and European Business. Tasks provided for Week 2 Provide two questions about business in Europe that you would like to see answered in the course during the semester for discussion in the Week 2 Tutorial. Tutorial activities: No Tutorial in Week 1|
|2||Topic 2: Germany||Lecture: Germany The automotive industry in Europe. Cross cultural management and marketing in the German context The legislation and regulatory framework as it relates to competition in Europe.|
|3||Topic 3: The United Kingdom||Lecture: United Kingdom. The Aerospace sector within Europe. Cross cultural management and marketing in the UK context. The legislation and regulatory framework as it relates to competition in Europe.|
|4||Topic 4: France||Lecture: France The Chemical sector within Europe. Cross cultural management and marketing in the French context. The legislation and regulatory framework as it relates to currency and the Euro in Europe.|
|5||Topic 5: Italy||Lecture: Italy. The Retail sector within Europe. Cross cultural management and marketing in the Italian context. The legislation and regulatory framework as it relates to consumer protection in Europe.|
|6||Topic 6: Spain||Lecture: Spain The travel sector within Europe. Cross cultural management and marketing in the Spanish context. The legislation and regulatory framework as it relates to transport in Europe.|
|7||Topic 7: Norway||Lecture: Norway. The Education sector within Europe. Cross cultural management and marketing in the Norwegian context. The legislation and regulatory framework as it relates to industry in Europe.|
|8||Topic 8: Eire||Lecture: Eire. The IT sector within Europe. Cross cultural management and marketing in the Irish context. The legislation and regulatory framework as it relates to competition in Europe.|
|9||Topic 9: Russia||Lecture: Russia. The Defence sector within Europe. Cross cultural management and marketing in the Russian context. The legislation and regulatory framework as it relates to the environment in Europe. Essay due Friday 4pm|
|10||Topic 10: Poland||Lecture: Poland. The Food sector within Europe. Cross cultural management and marketing in the Polish context. The legislation and regulatory framework as it relates to energy in Europe.|
|11||Topic 11: Netherlands||Lecture: Netherlands. The Biotechnology sector within Europe. Cross cultural management and marketing in the Dutch context. The legislation and regulatory framework as it relates to EU enlargement in Europe.|
|12||Topic 12: Course Review||Lecture: Review of all countries The future for Europe. Cross cultural management and marketing in the European context.|
Full instructions for how to enrol in a tutorial are provided on the class wattle site.
|Assessment task||Value||Due Date||Return of assessment||Learning Outcomes|
|Pre readings (individual)||15 %||*||*||1,2,3,4|
|Case study presentation (group)||15 %||*||*||1,2,3,4,5|
|Essay (individual)||30 %||08/05/2020||22/05/2020||1,2,3,4,5|
|Final exam (individual)||40 %||04/06/2020||02/07/2020||1,2,3,4,5|
* If the Due Date and Return of Assessment date are blank, see the Assessment Tab for specific Assessment Task details
PoliciesANU has educational policies, procedures and guidelines, which are designed to ensure that staff and students are aware of the University’s academic standards, and implement them. Students are expected to have read the Academic Misconduct Rule before the commencement of their course. Other key policies and guidelines include:
- Student Assessment (Coursework) Policy and Procedure
- Special Assessment Consideration Policy and General Information
- Student Surveys and Evaluations
- Deferred Examinations
- Student Complaint Resolution Policy and Procedure
Assessment RequirementsThe ANU is using Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. For additional information regarding Turnitin please visit the ANU Online website Students may choose not to submit assessment items through Turnitin. In this instance you will be required to submit, alongside the assessment item itself, hard copies of all references included in the assessment item.
Moderation of AssessmentMarks that are allocated during Semester are to be considered provisional until formalised by the College examiners meeting at the end of each Semester. If appropriate, some moderation of marks might be applied prior to final results being released.
Participation is expected in all classes and assessment.
Examination information will be available at https://exams.anu.edu.au/timetable/
Assessment Task 1
Learning Outcomes: 1,2,3,4
Pre readings (individual)
This component is intended to evaluate and reflect your analytical and problem-solving skills; more specifically, your ability to understand situations and diagnose problems, and to recommend courses of action in relation to those situations and problems and to communicate your views effectively.
In weeks 3, 5 and 7 each student will submit, via Turnitin, an analysis of a topic to be provided in the week prior to submission.
Due Date: Analysis 1 will be advised in Week 1 and is due in week 3; Analysis 2 will be advised in Week 3 and is due in Week 5; and Analysis 3 will be advised in Week 5 and is due in Week 7.
Submission: On or before 5pm Friday of Weeks 3, 5 and 7 via Turnitin - 3 submissions in total, each worth 5%
Return of assessment: Week4, Week 6 and Week 8. All students will receive feedback throughout the semester, commencing from week 4 of semester.
Note: extension for this assessment item is not applicable, and thus won't be approved, as it is assessed on an ongoing basis.
Assessment Task 2
Learning Outcomes: 1,2,3,4,5
Case study presentation (group)
Each week (Weeks 4-12) a group of students (arranged in consultation with the Convener) will present a case. The topics will be given at least 2 weeks before the assigned Lecture/Tutorial in which it will be presented.
Groups are to be formed by students in Week 1 and Group details are to be advised to the Course Convenor on or before the Lecture in Week 2.
The presentation is strictly limited to 10 minutes. In addition, the presenting team will also be in charge of leading a 10-minute class discussion immediately after the presentation.
The case presentations put topical issues of European Business in the context of the course as well as practice and demonstrate presentation skills.
This assignment serves several purposes, i.e. (1) to expose students to different business cases in different environmental frameworks/ challenges, (2) to sharpen your critical thinking skills, (3) to improve your research skills, and (4) to allow you an opportunity to further develop your communication and time management skills.
This component is intended to evaluate your understanding of the issue which should reflect your analytical and problem-solving skills; more specifically, your ability to understand situations and diagnose problems, and to recommend courses of action in relation to those situations and problems, and to communicate your views effectively. The quality of your presentation is also assessed.
Each presentation will be recorded and marked by the instructor.
Due Date: Various. During a class session from Weeks 4-12. Students will be provided with the due date by the Friday of Week 2 and the specific topic will be provided to each group during the lecture 2 weeks before presentation.
Submission: During class or Tutorial; presentation notes to be submitted via Turnitin before the tutorial in which you will present
Return of assessment: Two weeks after submission
Note: extension for this assessment item is not applicable, and thus won't be approved.
Assessment Task 3
Learning Outcomes: 1,2,3,4,5
Essay (30%) - 3,000 words; this is an individual task and you are well advised to start your preparation from the beginning of the semester so as to possibly complete this task with required quality and standard, on time.
Essay - develop an essay addressing the issues described in the document put on Wattle.
The essay topic will be provided in Week 1
The submission is to be an essay, with a cover page, abstract, the table of content, introduction, essay body, conclusions, reference list, and appendices. The essay should be formatted to 1.5 line spacing.
This assessment is intended to further develop your research and analytical skills in issues related to the European business. Further, it aims to train students on researching/synthesizing/justifying appropriate secondary and primary data.
Due Date: Friday, Week 9, 4pm
Submission: Turnitin via Wattle
Return of assessment: Two weeks after submission
Assessment Task 4
Learning Outcomes: 1,2,3,4,5
Final exam (individual)
The final exam assessment will be a closed book one, and consist of essay type questions.
The exam is expected to be 2 hours plus reading time. During this written exam students are expected to demonstrate their level of understanding of the content of the course discussed during the lectures, contained in the required textbook and any distributed additional reading, as well as discussed during the class sessions.
Due Date: During Final Examination Period. Exact exam date and details will be confirmed closer to the examination period.
Return of assessment: After release of final grades.
Academic IntegrityAcademic integrity is a core part of our culture as a community of scholars. At its heart, academic integrity is about behaving ethically. This means that all members of the community commit to honest and responsible scholarly practice and to upholding these values with respect and fairness. The Australian National University commits to embedding the values of academic integrity in our teaching and learning. We ensure that all members of our community understand how to engage in academic work in ways that are consistent with, and actively support academic integrity. The ANU expects staff and students to uphold high standards of academic integrity and act ethically and honestly, to ensure the quality and value of the qualification that you will graduate with. The University has policies and procedures in place to promote academic integrity and manage academic misconduct. Visit the following Academic honesty & plagiarism website for more information about academic integrity and what the ANU considers academic misconduct. The ANU offers a number of services to assist students with their assignments, examinations, and other learning activities. The Academic Skills and Learning Centre offers a number of workshops and seminars that you may find useful for your studies.
Online SubmissionThe ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.
Hardcopy SubmissionFor some forms of assessment (hand written assignments, art works, laboratory notes, etc.) hard copy submission is appropriate when approved by the Associate Dean (Education). Hard copy submissions must utilise the Assignment Cover Sheet. Please keep a copy of tasks completed for your records.
No submission of assessment tasks without an extension after the due date will be permitted. If an assessment task is not submitted by the due date, a mark of 0 will be awarded.
All requests for extensions to assessment in RSM courses must be submitted to the RSM School Office with a completed application form and supporting documentation. The RSM Extension Application Form and further information on this process can be found at https://www.rsm.anu.edu.au/education/education-programs/notices-for-students/extension-application-procedure/
Referencing RequirementsAccepted academic practice for referencing sources that you use in presentations can be found via the links on the Wattle site, under the file named “ANU and College Policies, Program Information, Student Support Services and Assessment”. Alternatively, you can seek help through the Students Learning Development website.
Please see relevant assessment task details above.
Extensions and PenaltiesExtensions and late submission of assessment pieces are covered by the Student Assessment (Coursework) Policy and Procedure The Course Convener may grant extensions for assessment pieces that are not examinations or take-home examinations. If you need an extension, you must request an extension in writing on or before the due date. If you have documented and appropriate medical evidence that demonstrates you were not able to request an extension on or before the due date, you may be able to request it after the due date.
Resubmission of Assignments
Unless specified otherwise in the assessment requirements, resubmissions are permitted up until the due date and time, but not allowed afterwards.
Distribution of grades policyAcademic Quality Assurance Committee monitors the performance of students, including attrition, further study and employment rates and grade distribution, and College reports on quality assurance processes for assessment activities, including alignment with national and international disciplinary and interdisciplinary standards, as well as qualification type learning outcomes. Since first semester 1994, ANU uses a grading scale for all courses. This grading scale is used by all academic areas of the University.
Support for studentsThe University offers students support through several different services. You may contact the services listed below directly or seek advice from your Course Convener, Student Administrators, or your College and Course representatives (if applicable).
- ANU Health, safety & wellbeing for medical services, counselling, mental health and spiritual support
- ANU Diversity and inclusion for students with a disability or ongoing or chronic illness
- ANU Dean of Students for confidential, impartial advice and help to resolve problems between students and the academic or administrative areas of the University
- ANU Academic Skills and Learning Centre supports you make your own decisions about how you learn and manage your workload.
- ANU Counselling Centre promotes, supports and enhances mental health and wellbeing within the University student community.
- ANUSA supports and represents undergraduate and ANU College students
- PARSA supports and represents postgraduate and research students