• Class Number 7649
  • Term Code 3160
  • Class Info
  • Unit Value 6 units
  • Mode of Delivery In Person
    • Ella Barclay
    • Kate Murphy
  • Class Dates
  • Class Start Date 26/07/2021
  • Class End Date 29/10/2021
  • Census Date 14/09/2021
  • Last Date to Enrol 02/08/2021
SELT Survey Results

Professional Practice: Economies and Ecologies in the Australian Cultural Sector (ARTV2027)

This course introduces students to the skills, resources and strategies essential to the professional practice of contemporary art and its associated industries. Project management, client–creative professional relationships, fundraising, risk, financial planning, future-proofing, taxation, copyright, work, health and safety will be address in a series of interactive modules. Students will also explore and discuss the strategies with which to combat twenty-first century challenges such as environmental sustainability, the rise of automation and art's role in the global currents of people, services and capital. Assessments allow students to develop a vocational vision for the future, with a special focus on articulating their professional practice goals and achievements in written and oral tasks. 

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

  1. take autonomous responsibility for their actions and decisions in a vocational context;
  2. work co-operatively and professionally as part of a team, taking a leadership role when required, and constructively contributing to peer learning wherever possible;
  3. position one's professional practice in a wider disciplinary context, locally and globally;
  4. source, evaluate and utilise appropriate academic and professional references; and
  5. interpret, communicate and present ideas, problems and arguments in modes suited to a range of audiences. 

Research-Led Teaching

This course introduces students to a range of professionals working in the Australian cultural sector and aligns with its lecturers current research into the economic systems of contemporary art in Australia and Internationally.

Field Trips

There are no field trips in this class, however, students will be encouraged to visit cultural institutions and galleries around Canberra.

Staff Feedback

Students will be given feedback in the following forms in this course:

  • written comments
  • verbal comments
  • feedback to whole class, groups, individuals, focus group etc

Student Feedback

ANU is committed to the demonstration of educational excellence and regularly seeks feedback from students. Students are encouraged to offer feedback directly to their Course Convener or through their College and Course representatives (if applicable). The feedback given in these surveys is anonymous and provides the Colleges, University Education Committee and Academic Board with opportunities to recognise excellent teaching, and opportunities for improvement. The Surveys and Evaluation website provides more information on student surveys at ANU and reports on the feedback provided on ANU courses.

Class Schedule

Week/Session Summary of Activities Assessment
1 Are you Ready? Vocations 2021 Before Class: Visit one gallery in Canberra, take a photos of something there and prepare your thoughts about the work and how it was installed. In class: Introductions. Writing a good biography
2 LANDSCAPING: Ecologies and Economies in The Australian Cultural Sector Good images captions, biography workshops
3 Can Gen Z Escape the Gig Economy? Creative Practice, Power and Precarity in 2021 1.1 Portfolio and Bibliography Due Interviews and draft profile workshop
4 Trending: Strategies for visibility and crises management in the era of social media Interviews and draft profile workshop
5 Live Laugh Love of Live Fast Die? Modelling, fundraising, risk, growth Profiles Due
6 Transmission Economies: Copyright, Ethics, Appropriation Group Presentation Introduction
7 What could possibly go wrong? WHS, Logistics, Assurance Introduction to business proposal assessment
8 Special Lecture Presentations Business Proposal workshops
9 Special Lecture Presentations Business Proposal workshops.
10 Special Lecture Presentations Business Proposal workshops. Drafts Plans Due
11 Special Lecture Presentations Business Proposal workshops
12 Special Lecture Presentations Business Proposal workshops

Assessment Summary

Assessment task Value Learning Outcomes
Images, Biography and Artist Profile 20 % 1,2,3,4,5
Assessment Task 2: A Guide to Creative Industries in Context. Presentation and Handbook 40 % 1,2,3,4,5
Business Proposal 40 % 1,3, 4, 5

* If the Due Date and Return of Assessment date are blank, see the Assessment Tab for specific Assessment Task details


ANU has educational policies, procedures and guidelines, which are designed to ensure that staff and students are aware of the University’s academic standards, and implement them. Students are expected to have read the Academic Misconduct Rule before the commencement of their course. Other key policies and guidelines include:

Assessment Requirements

The ANU is using Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. For additional information regarding Turnitin please visit the Academic Integrity . In rare cases where online submission using Turnitin software is not technically possible; or where not using Turnitin software has been justified by the Course Convener and approved by the Associate Dean (Education) on the basis of the teaching model being employed; students shall submit assessment online via ‘Wattle’ outside of Turnitin, or failing that in hard copy, or through a combination of submission methods as approved by the Associate Dean (Education). The submission method is detailed below.

Moderation of Assessment

Marks that are allocated during Semester are to be considered provisional until formalised by the College examiners meeting at the end of each Semester. If appropriate, some moderation of marks might be applied prior to final results being released.


This class involves a lot of in studio workshops and collaboration. If you are unable to attend the studios then please consult with your lecturer before the class commences.

Assessment Task 1

Value: 20 %
Learning Outcomes: 1,2,3,4,5

Images, Biography and Artist Profile

You are tasked with interviewing one of your peers in this class about their practice and publishing an 800 word profile about them on the online publishing platform, medium. https://medium.com/. You should also upload a copy (which includes the medium link) to Turnitin.

Details of task:

1.1 Artist Biography and portfolio – due week 3.

You are to write a 150 word artist biography and prepare six images (72 ppi 1280 x 960 dimensions) images of your work. Details on how to write your biography and prepare you images will be covered in week 2. We will review these in the studio in week 3.

1.2. Artist Profile – due week 5

You will interview and write an 800 word article on the practice of one of your peers in your studio and publish this on medium.

Your profile should include:

  1. A heading: The title of your profile
  2. A subheading: A sentence or two that describes what your profile is about. In a way that will entice your reader to keep reading.
  3. Images, with captions:


An 800 word profile:

Using the images and biography provided to you about the work of your peer, you are tasked with conducting an interview with them and writing a profile on their work to upload onto medium. You may like to some commentary on their practice broadly, discussion of at least one work in dept, ask the artist why they like art, who their favourite artists are, what are their challenges and what kind of work they would like to make for graduation and beyond! You will have time in class in weeks 3 and 4 to conduct your interviews and edit and review them.


An 800 word artist profile on the work of a peer, that:

1.   interprets, communicates and presents ideas with clear, carefully edited language, including captions (LO 2, 5)

2.   displays sustained curiosity and care towards the subject's practice, bringing insight from relevant artistic references (LO 1, 3, 4)

Assessment Task 2

Value: 40 %
Learning Outcomes: 1,2,3,4,5

Assessment Task 2: A Guide to Creative Industries in Context. Presentation and Handbook

Due Weeks 7-12

This task presents an opportunity to work as a group research a specific area relevant to professional practice and to share this research with your peers. The outcome of this research is presented in the form of a to-class twenty minute presentation that explains and surveys a detailed account of the topic via an accessible and informative means. Much of the semester will be dedicated to researching and compiling information on your topic and you should include consultation with industry professionals and published professional resources specific to working in Australia. You will work with your group to form a single cohesive and engaging presentation. You are strongly discouraged from breaking your topic into smaller parts and having each group member research and present their own part. This means working together to create a presentation that has a clear beginning, middle and end. It is not compulsory for every member to speak, however, an even distribution of input should be evident. 

The format of your presentation is open – it could take the form of a video, a podcast, a panel discussion, a well-crafted slideshow or a performance. Work in consultation with your lecturer. You will also produce a fact-sheet summarising your research and submit this online via Wattle on the date of your presentation. This will be compiled into a handbook with the other fact-sheets and be recirculated.


A 20 minute presentation and summarising fact sheet that demonstrates an:

  1. ability to communicate ideas effectively and engagingly (LO 1, 5)
  2. ability to demonstrate a critical understanding of the moral, legal and professional frameworks within the creative sectors. (LO 3, 4)
  3. ability to work cooperatively and professionally as part of a team, initiate partnerships with others, take a leadership role when required, and constructively contribute to peer learning. (LO 2)

Assessment Task 3

Value: 40 %
Learning Outcomes: 1,3, 4, 5

Business Proposal

Due Week 13

This assessment requires you to plan the next 5 years of your professional development and write a proposal for a loan to start your business as a professional artist, freelance practitioner, start-up business operator or a collective/company founder. You are applying for a loan of AU$20,000 (you may apply for other amounts in consultation with your lecturer). You will need to identify what kind of business you intend on starting and how you see the business developing to both 12 month and 5 year benchmarks. You are also required to identify risks, assess competitors, map out costs, project revenue and schedule a clear repayment plan. You should reference information from the lectures in weeks 1-6. There is a wealth of information both in the library and online about start-ups and how best to pitch and apply for funding. Consult with these (and include them in your bibliography) to form your proposal. There are two key dates for the submission of your plan: a preliminary submission of a business plan draft in HARD COPY (Week 10), and a final submission of the completed proposal to Turnitin (week 13) which has taken into account the ideas and edits offered by both staff and other students in class. Your pdf should include images, charts and graphics to enhance your argument. 


A 1500 word business loan proposal for $20,000 that addresses the topics outlined above. It should clearly identify what your business is and include a detailed plan of activities you will undertake in your first twelve months of business, how much money you are asking for and how you plan to repay these funds. Your intention is to successfully accrue funding and you should be as persuasive as possible in making your case (which means presenting information in a way that is clear and visually engaging). You will bring your draft of this in HARD COPY in week 10 and have at least one colleague review your document. You will then upload your final document to Wattle in Week 13 (Friday). You will also need to include a bibliography. 


A 1500 word business loan proposal for $20,000 for a creative business that demonstrates:

  1. an autonomous responsibility for one's actions and decisions in a vocational context; (LO 1)
  2. an ability to position one's professional practice in a wider disciplinary context, locally and globally; (LO 3)
  3. an ability to source, evaluate and utilise appropriate academic and professional references; and (LO 4)
  4. an ability to interpret, communicate and present ideas, problems and arguments in modes suited to a range of audiences. (LO 5)

Academic Integrity

Academic integrity is a core part of the ANU culture as a community of scholars. At its heart, academic integrity is about behaving ethically, committing to honest and responsible scholarly practice and upholding these values with respect and fairness.

The ANU commits to assisting all members of our community to understand how to engage in academic work in ways that are consistent with, and actively support academic integrity. The ANU expects staff and students to be familiar with the academic integrity principle and Academic Misconduct Rule, uphold high standards of academic integrity and act ethically and honestly, to ensure the quality and value of the qualification that you will graduate with.

The Academic Misconduct Rule is in place to promote academic integrity and manage academic misconduct. Very minor breaches of the academic integrity principle may result in a reduction of marks of up to 10% of the total marks available for the assessment. The ANU offers a number of online and in person services to assist students with their assignments, examinations, and other learning activities. Visit the Academic Skills website for more information about academic integrity, your responsibilities and for assistance with your assignments, writing skills and study.

Online Submission

You will be required to electronically sign a declaration as part of the submission of your assignment. Please keep a copy of the assignment for your records. Unless an exemption has been approved by the Associate Dean (Education) submission must be through Turnitin.

Hardcopy Submission

For some forms of assessment (hand written assignments, art works, laboratory notes, etc.) hard copy submission is appropriate when approved by the Associate Dean (Education). Hard copy submissions must utilise the Assignment Cover Sheet. Please keep a copy of tasks completed for your records.

Late Submission

Individual assessment tasks may or may not allow for late submission. Policy regarding late submission is detailed below:

  • Late submission not permitted. If submission of assessment tasks without an extension after the due date is not permitted, a mark of 0 will be awarded.
  • Late submission permitted. Late submission of assessment tasks without an extension are penalised at the rate of 5% of the possible marks available per working day or part thereof. Late submission of assessment tasks is not accepted after 10 working days after the due date, or on or after the date specified in the course outline for the return of the assessment item. Late submission is not accepted for take-home examinations.

Referencing Requirements

Accepted academic practice for referencing sources that you use in presentations can be found via the links on the Wattle site, under the file named “ANU and College Policies, Program Information, Student Support Services and Assessment”. Alternatively, you can seek help through the Students Learning Development website.

Extensions and Penalties

Extensions and late submission of assessment pieces are covered by the Student Assessment (Coursework) Policy and Procedure. Extensions may be granted for assessment pieces that are not examinations or take-home examinations. If you need an extension, you must request an extension in writing on or before the due date. If you have documented and appropriate medical evidence that demonstrates you were not able to request an extension on or before the due date, you may be able to request it after the due date.

Privacy Notice

The ANU has made a number of third party, online, databases available for students to use. Use of each online database is conditional on student end users first agreeing to the database licensor’s terms of service and/or privacy policy. Students should read these carefully. In some cases student end users will be required to register an account with the database licensor and submit personal information, including their: first name; last name; ANU email address; and other information.
In cases where student end users are asked to submit ‘content’ to a database, such as an assignment or short answers, the database licensor may only use the student’s ‘content’ in accordance with the terms of service – including any (copyright) licence the student grants to the database licensor. Any personal information or content a student submits may be stored by the licensor, potentially offshore, and will be used to process the database service in accordance with the licensors terms of service and/or privacy policy.
If any student chooses not to agree to the database licensor’s terms of service or privacy policy, the student will not be able to access and use the database. In these circumstances students should contact their lecturer to enquire about alternative arrangements that are available.

Distribution of grades policy

Academic Quality Assurance Committee monitors the performance of students, including attrition, further study and employment rates and grade distribution, and College reports on quality assurance processes for assessment activities, including alignment with national and international disciplinary and interdisciplinary standards, as well as qualification type learning outcomes.

Since first semester 1994, ANU uses a grading scale for all courses. This grading scale is used by all academic areas of the University.

Support for students

The University offers students support through several different services. You may contact the services listed below directly or seek advice from your Course Convener, Student Administrators, or your College and Course representatives (if applicable).

Ella Barclay

Research Interests

Contemporary art, photography, performance, sculpture, media art, design history, computational culture, contemporary craft, professional art practice, economics, start-up cultures, business studies, arts law, ethics in professional contexts.

Ella Barclay

By Appointment
Kate Murphy

Research Interests

Kate Murphy

Responsible Officer: Registrar, Student Administration / Page Contact: Website Administrator / Frequently Asked Questions