- Code DESN1002
- Unit Value 6 units
- Offered by School of Art and Design
- ANU College ANU College of Arts and Social Sciences
- Course subject Design
- Areas of interest Design
- Academic career UGRD
- Geoff Hinchcliffe
- Mode of delivery In Person
First Semester 2021
See Future Offerings
This course provides students with an introduction to the field of visual communication design, and equips them with the knowledge and skills to more effectively communicate their ideas and processes in a visual form. Students conduct research and produce practical projects as a means to interrogate and apply fundamental theories, concepts and techniques. The course examines the foundational elements of visual communication and how context shapes production and reception of visual forms. Students address visual design for print, screen and environmental graphics and gain a practical grounding in relevant design software packages, different file formats and technical production requirements.
Upon successful completion, students will have the knowledge and skills to:
Upon successful completion of this course, students will have the knowledge and skills to:
- Strategically apply visual communication design concepts and techniques.
- Demonstrate competency and creative ability operating design software.
- Produce creative design solutions for specific cultural and technical contexts.
- Conduct research into design artefacts and processes, and apply findings to creative production.
- Substantiate design outcomes with research and rationale.
Indicative AssessmentParticipation (10%) Learning Outcomes 1-5
Research report, 1000 words (20%) Learning Outcomes 1,2,4,5
Major project (50%) Learning Outcomes 1-4
Project rationale, 1000 words (20%) Learning Outcomes 1-5
Assessment includes periodic critique and review sessions that provide formative feedback on work in progress.
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Workload130 hours of total student learning time made up from:
a) 40 hours of contact comprising lectures, tutorials / workshops.
b) 90 hours of independent student research, reading and writing.
Requisite and Incompatibility
Itten, J. (1961). The art of color: The subjective experience and objective rationale of color. New York: Reinhold Pub.
Lupton, E. (2004). Thinking with type: A critical guide for designers, writers, editors, & students. New York: Princeton Architectural Press.
Lupton, E., & Phillips, J. C. (2008). Graphic design: The new basics. New York: Princeton Architectural Press.
Miller, B. G. (2011). Above the fold: Understanding the principles of successful web site design. Cincinnati, OH: How Books.
Samara, T. (2002). Making and Breaking the Grid: A Graphic Design Layout Workshop. Rockport.
Wheeler, A. (2003). Designing brand identity: A complete guide to creating, building, and maintaining strong brands. Hoboken, NJ: John Wiley.
White, A. (2002). The elements of graphic design: Space, unity, page architecture, and type. New York: Allworth Press.
Tuition fees are for the academic year indicated at the top of the page.
Commonwealth Support (CSP) Students
If you have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). More information about your student contribution amount for each course at Fees.
- Student Contribution Band:
- Unit value:
- 6 units
If you are a domestic graduate coursework student with a Domestic Tuition Fee (DTF) place or international student you will be required to pay course tuition fees (see below). Course tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
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