- Length 2 year full-time
- Minimum 96 Units
- Academic plan VMKMT
- CRICOS code 091190B
- UAC code
Mode of delivery
- In Person
Field of Education
- Business and Management
The Master of Marketing Management (Advanced) requires the completion of 96 units, which must consist of:
72 units from completion of the following coursework component:
48 units from completion of the following compulsory courses:
Management Core Specialisation
Management Essentials Specialisation
24 units from completion of the Marketing specialisation
24 units from completion of the following research component:
24 units from completion of MMIB8006 – Master Sub-Thesis (Business Studies)
Students must pass and achieve a minimum 70% weighted average mark in the first 48 units attempted and have the approval of an identified supervisor for the research project to remain enrolled in the Master of Marketing Management (Advanced).
If the total number of units attempted exceeds 48 in the same teaching period in which the 48th unit is attempted, exactly 48 units will be used in the calculation of the weighted average mark with units from the course with the highest mark applied first followed by further units from other courses in descending order of marks.
Students who do not achieve a minimum of 70% weighted average mark in the first 48 units attempted and do not have the approval of an identified supervisor for the research project, will be transferred to the Master of Marketing Management.
|Year 1 48 units||MGMT7250 Evidence-Based Management 6 units||BUSI7280 Managing in a Global Context 6 units||MGMT7020 Technology and Project Management 6 units||MKTG7260 Marketing and Stakeholder Communications 6 units|
|MGMT8022 Strategic Management 6 units||MGMT8003 Organisational Behaviour 6 units||MGMT8015 Entrepreneurship and Innovation 6 units||MGMT8270 Leading People and Change 6 units|
|Year 2 48 units||MKTG7027 Brand Strategy 6 units||MKTG7050 Consumer Behaviour & Analysis 6 units||MMIB8006 Master's Thesis (Business Studies) 6 to 24 units||MMIB8006 Master's Thesis (Business Studies) 6 to 24 units|
|MKTG7060 Applied Market Research 6 units||MKTG7028 Digital Marketing Communications 6 units||MMIB8006 Master's Thesis (Business Studies) 6 to 24 units||MMIB8006 Master's Thesis (Business Studies) 6 to 24 units|
At a minimum, all applicants must meet program-specific academic/non-academic requirements, and English language requirements. Admission to most ANU programs is on a competitive basis. Therefore, meeting all admission requirements does not automatically guarantee entry.
Applicants must present either:
A Bachelor degree or international equivalent with a minimum GPA of 6.0/7.0
An ANU Graduate Certificate of Management with a minimum GPA of 6.0/7.0.
Applicants without a completed Bachelor's degree (with a minimum GPA of 6.0/7.0) or ANU Graduate Certificate of Management (with a minimum GPA of 6.0/7.0) can be considered for admission using a minimum GMAT (Graduate Management Admission Test) score of 550 or higher plus at least 3 years full-time work experience.
Business, Management, Marketing
In line with the university's admissions policy and strategic plan, an assessment for admission may include competitively ranking applicants on the basis of specific academic achievement, English language proficiency and diversity factors.
Academic achievement & English language proficiency
The minimum academic requirement for full entry and enrolment is a Bachelor degree or international equivalent with a minimum GPA of 6.0/7.0.
However, applicants will first be ranked on a GPA ('GPA1') that is calculated using all but the last semester (or equivalent) of the Bachelor degree used for admission purposes.
If required, ranking may further be confirmed on the basis of:
• a GPA ('GPA2') calculated on the penultimate and antepenultimate semesters (or equivalent) of the Bachelor degree used for admission purposes; and/or
• demonstrating higher-level English language proficiency.
Prior to enrolment in this ANU program, all students who gain entry will have their Bachelor degree reassessed, to confirm minimum requirements were met.
Further information: English Language Requirements for Admission
As Australia’s national university, ANU is global representative of Australian research and education. ANU endeavours to recruit and maintain a diverse and deliberate student cohort representative not only of Australia, but the world. In order to achieve these outcomes, competitive ranking of applicants may be adjusted to ensure access to ANU is a reality for brilliant students from countries across the globe.
Assessment of qualifications
Unless otherwise indicated, ANU will accept all Australian Qualifications Framework (AQF) qualifications or international equivalents that meet or exceed the published admission requirements of our programs, provided all other admission requirements are also met.
Where an applicant has more than one completed tertiary qualification, ANU will base assessment on the qualification that best meets the admission requirements for the program. Find out more about the Australian Qualifications Framework: www.aqf.edu.au
ANU uses a 7-point Grade Point Average (GPA) scale. All qualifications submitted for admission at ANU will be converted to this common scale, which will determine if an applicant meets our published admission requirements. Find out more about how a 7-point GPA is calculated for Australian universities: www.uac.edu.au/future-applicants/admission-criteria/tertiary-qualifications
Unless otherwise indicated, where an applicant has more than one completed tertiary qualification, ANU will calculate the GPA for each qualification separately. ANU will base assessment on the best GPA of all completed tertiary qualifications of the same level or higher.
Applications for course credit
A maximum of 48 units of credit will be available based on the following conditions:
• Applicants with at least 10 years’ work experience (including 5 years documented management experience) may be eligible for 24 units of credit.
• Applicants with a Bachelor Degree or international equivalent in a cognate discipline may be eligible for 24 units of credit (AQF level 7).
• Applicants with an Honours degree or postgraduate qualification in a cognate discipline may be eligible for 48 units of credit (AQF level 8/9).
- Annual indicative fee for domestic students
For more information see: http://www.anu.edu.au/students/program-administration/costs-fees
- Annual indicative fee for international students
For further information on International Tuition Fees see: https://www.anu.edu.au/students/program-administration/fees-payments/international-tuition-fees
All students are required to pay the Services and amenities fee (SA Fee)
The annual indicative fee provides an estimate of the program tuition fees for international students and domestic students (where applicable). The annual indicative fee for a program is based on the standard full-time enrolment load of 48 units per year (unless the program duration is less than 48 units). Fees for courses vary by discipline meaning that the fees for a program can vary depending on the courses selected. Course fees are reviewed on an annual basis and typically will increase from year to year. The tuition fees payable are dependent on the year of commencement and the courses selected and are subject to increase during the period of study.
For further information on Fees and Payment please see: https://www.anu.edu.au/students/program-administration/fees-payments
ANU offers a wide range of scholarships to students to assist with the cost of their studies.
Eligibility to apply for ANU scholarships varies depending on the specifics of the scholarship and can be categorised by the type of student you are. Specific scholarship application process information is included in the relevant scholarship listing.
For further information see the Scholarships website.
The Master of Marketing Management (Advanced) (MMM Adv) program equips graduates and professionals from any discipline to become evidence-based decision makers, innovative problem solvers, responsible social citizens, and future leaders. The program provides specialised knowledge and skills in the area of marketing, and meets the entry requirements for a PhD.
ANU ranks among the world's very finest universities. Our nearly 100,000 alumni include political, business, government, and academic leaders around the world.
We have graduated remarkable people from every part of our continent, our region and all walks of life.
This program is available for applications until spring session, 2021
- Evaluate and synthesize evidence to inform decision making
- Create opportunities and novel solutions to organisational challenges
- Work effectively with others to resolve challenges
- Adapt to complex and uncertain situations
- Engage, inform and influence stakeholders
- Incorporate the influence of a changing global environment
- Model ethical behaviour and make principled decisions
- Apply specialised knowledge and skills in the area of marketing
- Undertake a substantial independent research study
Back to the Master of Marketing Management (Advanced) page
The Master of Marketing Management (Advanced) (MMM Adv) program equips
graduates and professionals from any discipline to become evidence-based
decision makers, innovative problem solvers, responsible social
citizens, and future leaders. The program provides specialised knowledge
and skills in the area of marketing, and meets the entry requirements
for a PhD.
About this degree
who do not achieve a minimum 70% weighted average mark in the coursework
component or do not have the approval of an identified supervisor will
be transferred to the Master of Marketing Management.
It is possible to enrol in less than 24 units per semester but it will take you longer to finish your program and get your degree. If you are an international student you must always be enrolled full-time in 24 units each semester.You are encouraged to enrol in courses for both First Semester and Second Semester. You will be able to change your enrolment in courses up until Monday of week 2 of each semester without penalty.
Do you want to talk to someone before enrolling?