- Code MKTG2002
- Unit Value 6 units
- Offered by Research School of Management
- ANU College ANU College of Business and Economics
- Course subject Marketing
- Areas of interest Interdisciplinary Studies - Sustainability, Health Medicine and the Body, Economic History, Marketing
- Academic career UGRD
- Dr Gary Buttriss
- Mode of delivery In Person
First Semester 2022
See Future Offerings
This course involves on campus teaching. For students unable to come to campus there will be a remote option. See the Class Summary for more details.
Sustainability has moved to centre stage in recent years generating much public discussion and increased the focus on firm impacts and responsibilities and consumer choice processes. Increased awareness of the significant environmental degradation, decline of natural systems and resources along with community, national and global social inequalities has placed a focus on sustainable business practices. For many marketing has been perceived as part of the problem rather than the solution to issues such as pollution, over consumption, the depletion of natural resource, unhealthy lifestyles, and human rights abuses. However, markets provide a coordinating mechanism through which change takes place. Importantly marketing systems provide the crucial link between market participants including individuals, households, managers, and firms.
This course aims to promote an understanding in the organisation, within the context of a capitalist market economy, of:
- changing consumers attitudes and behaviour, including current unsustainable lifestyles and consumption and the emergence of new forms of consumption
- how marketing can create value sustainably
- the role of marketing and marketers in meeting net zero objectives
- incorporating sustainability into marketing activities and strategies; in order to respond to opportunities and threats that arise from both social, economic and environmental change – such as climate change
- ethical issues in marketing decision making, behaviour, and practice
And provide an introduction to:
- the principle ‘tool kits’ employed by practitioners in pursuing sustainable business
- contemporary best practice in sustainability in marketing, including the role of the Sustainable Development Goals (SDGs), the Circular Economy, and stakeholder communications
Upon successful completion, students will have the knowledge and skills to:
- Identify the impact of social, economic and environmental change and the opportunities and threats these pose to individuals and the organisation
- Apply sustainability thinking into marketing actions, including innovation, planning and implementation
- Differentiate how consumption decisions underpin both positive and negative social and ecological impacts
- Devise marketing tactics to drive sustainable consumption behaviour
- Defend effectively both verbally and in written form proposed sustainable marketing tactics to a broad range of stakeholders
- Typical assessments may include, but is not restricted to: in-class exercises, written and oral assignments, quizzes, examinations, group project tasks, oral presentation, and other assessment deemed appropriate to show attainment of the learning outcomes set for the course. Further details will be made available via the Class Summary. (100) [LO 1,2,3,4,5]
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Students taking this course are expected to commit 130 hours to completing the work. For semester length offerings this will typically include 3 hours per week in class and at least 7 hours a week on average (excluding non-teaching weeks) on course reading, research, writing and assessment work.
This course has no inherent requirements.
Requisite and Incompatibility
Information about the prescribed textbook (if any) will be made available via the Class Summary.
Tuition fees are for the academic year indicated at the top of the page.
Commonwealth Support (CSP) Students
If you have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). More information about your student contribution amount for each course at Fees.
- Student Contribution Band:
- Unit value:
- 6 units
If you are a domestic graduate coursework student with a Domestic Tuition Fee (DTF) place or international student you will be required to pay course tuition fees (see below). Course tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
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Offerings, Dates and Class Summary Links
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Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.