- Code MKTG2032
- Unit Value 6 units
- Offered by Research School of Management
- ANU College ANU College of Business and Economics
- Course subject Marketing
- Areas of interest Marketing
- Academic career UGRD
- Dr Stephen Dann
- Mode of delivery In Person
Second Semester 2022
See Future Offerings
This course has flexible delivery that supports both online or on-campus study equally. See the Class Summary for more details.
This course introduces students to the world of online consumer behaviour, e-marketing and the conduct of business operations in the virtual world. Topics include adapting consumer and business conduct to the online world, the use of marketing techniques for online engagement, transactions and consumer to consumer experiences. The course will also explore new technology adoption, shifting consumer attitudes to online experiences, and how to evaluate technologies for workplace, business and personal consumption through a marketing lens.
Upon successful completion, students will have the knowledge and skills to:
- Identify factors at both micro and macro levels that impact e-marketing and its objectives
- Describe the influential marketing decision making processes for the adoption of online technologies for consumers and organisations
- Integrate marketing knowledge into online experiences for businesses and consumers
- Recommend appropriate online tools for achieving personal, business and organisational outcomes
- Critically evaluate opportunities and challenges faced by internet mediated business practices in uncertain market conditions
The Semester 2 2020 offering of this course will include special content related to COVID-19 and uncertain market conditions.
- Typical assessment may include, but is not restricted to: exams, assignments, quizzes, presentations and other assessment as appropriate. Further details will be made available via the Class Summary. (100) [LO 1,2,3]
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Students taking this course are expected to commit 130 hours to completing the work. For semester length offerings this will typically include 3 hours per week in class and at least 7 hours a week on average (excluding non-teaching weeks) on course reading, research, writing and assignment work.
Requisite and Incompatibility
Information about the prescribed textbook (if any) will be made available via the Class Summary.
Tuition fees are for the academic year indicated at the top of the page.
Commonwealth Support (CSP) Students
If you have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). More information about your student contribution amount for each course at Fees.
- Student Contribution Band:
- Unit value:
- 6 units
If you are a domestic graduate coursework student with a Domestic Tuition Fee (DTF) place or international student you will be required to pay course tuition fees (see below). Course tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
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Offerings, Dates and Class Summary Links
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Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.