- Class Number 7012
- Term Code 3360
- Class Info
- Unit Value 6 units
- Mode of Delivery In Person
- Alexander Tietge
- Alexander Tietge
- Nico Klenner
- Class Dates
- Class Start Date 24/07/2023
- Class End Date 27/10/2023
- Census Date 31/08/2023
- Last Date to Enrol 31/07/2023
Entrepreneurship and innovation are increasingly important in all areas of business and government. Entrepreneurial start-ups galvanise the economy by identifying new opportunities and redirecting resources to them. Established firms innovate in order to outmanoeuvre or respond to their competition. And in the public sector, the need for effective policies to deal with new challenges and for increasing service delivery with declining budgets also places a premium on innovative thinking. The course focuses on the skills necessary for the planning, development and launch of entrepreneurial and innovative ventures. The material covered includes the foundations of entrepreneurship, techniques for creative thinking, and processes for developing, planning and launching a new venture including protecting intellectual property, evaluating markets, developing innovative business models, budgeting, and raising finance. The major piece of assessment is the writing of a comprehensive business plan.
Upon successful completion, students will have the knowledge and skills to:
- Define, explain and illustrate theories of business innovation and entrepreneurship, the evolution of industries and economies, and the roles of entrepreneurs;
- Develop a comprehensive and well structured business plan for a new venture;
- Present a persuasive business plan to potential investors or to internal stakeholders and effectively answer probing questions on the substance of the plan; and,
- Work effectively in multidisciplinary, cross-cultural teams, communicating, negotiating and contributing shared contributions towards the development of a team project.
The course provides students with a framework to experience entrepreneurship and innovation that has been developed over many years by entrepreneurs, practitioners and academics. Work Integrated Learning allows students to experience what the world of venture creation, business and strategy can be, working with a selection of real Canberra based business and Public Service entities. In preparation and practice for the clients that teams will be allocated, students will work on their own idea in unison.
There are no field trips in this course, however clients may visit the University, and visa versa you may be asked to visit their company or place of public service
Additional Course Costs
There are no additional class costs expected in this course.
Examination Material or equipment
There are no examinations for this course. The final assessment will be an individual reflection on the teams' / individuals'' innovation journey. We encourage students to document their experiences in a diary / journal / portfolio. Post 2010 this may also be commonly referred to as social media, and documents all experiences well.
Students will be able to access all 3 texts for one payment of $6.95 until November 30th, 2023, $6.95 monthly thereafter @ Wiley Business Now
Staff FeedbackStudents will be given feedback in the following forms in this course:
- Written comments
- Verbal comments
- Feedback to the whole class, to groups, to individuals, focus groups
Student FeedbackANU is committed to the demonstration of educational excellence and regularly seeks feedback from students. Students are encouraged to offer feedback directly to their Course Convener or through their College and Course representatives (if applicable). The feedback given in these surveys is anonymous and provides the Colleges, University Education Committee and Academic Board with opportunities to recognise excellent teaching, and opportunities for improvement. The Surveys and Evaluation website provides more information on student surveys at ANU and reports on the feedback provided on ANU courses.
|Summary of Activities
|Introduction to Entrepreneurship & InnovationCourse Outline:(Business Model Canvas (BMC)Business Plan Roadmap (BPR))Team formationsClient Introductions
|Value Proposition / Marketing Plan
|Due: Assessment 1 - One-Week Business Model Canvas (Individual)
|Customer Segments / Branding & Offerings
|Customer Relationships / Organisational Plan
|Channels / Team Motivations, Mission & Vision
|Due: 3 Week Business Model Canvas (no marking / just feedback with us in seminars with tutor's help)
|Revenue Streams / Financial Plan
|Key Activities/ Sources of Funding
|Due: Assessment 2 - Business Plan Draft (in mid Semester break)
|Key Partners / Growth Plan
|Key Resources / Harvest & Exit
|Cost Structures / Pitching Practice Session
|Business Model Canvas (Live Client Pitch) Presentations and Q+A Sessions
|Due: Assessment 3 - BMC Presentation
|Business Plan Roadmap (Angel Investor Pitch) Presentations and Q+A Sessions
|Due: Assessment 4 - BPR PresentationDue: Assessment 5 - Final Reflection (in Exam Period)
There are no tutorials for this course. The Workshop is part of a 3-hour Seminar, no signup is required. Mode of teaching in the 3-hr Seminar will incorporates both Lecture Material and Tutorial Guidance. A separate specialist tutor consultation will take place on Thursdays from 5-6pm for teams, as well as in class from 11am-1pm in smaller break out sessions. Announcements will be made in the first weeks of the course as to these opportunities.
|Return of assessment
|Business Model Canvas (One Week Analysis) - 10%
|Business Model Roadmap (Draft) 20%
|Business Model Roadmap - Final Presentation (20%)
|Client Focused - Business Model Canvas Presentation (20%)
|Final Reflection (30%)
* If the Due Date and Return of Assessment date are blank, see the Assessment Tab for specific Assessment Task details
PoliciesANU has educational policies, procedures and guidelines, which are designed to ensure that staff and students are aware of the University’s academic standards, and implement them. Students are expected to have read the Academic Misconduct Rule before the commencement of their course. Other key policies and guidelines include:
Assessment RequirementsThe ANU is using Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. For additional information regarding Turnitin please visit the ANU Online website Students may choose not to submit assessment items through Turnitin. In this instance you will be required to submit, alongside the assessment item itself, hard copies of all references included in the assessment item.
Moderation of AssessmentMarks that are allocated during Semester are to be considered provisional until formalised by the College examiners meeting at the end of each Semester. If appropriate, some moderation of marks might be applied prior to final results being released.
Due to the practical nature of the course, seminars will combine lecture, advice sessions and teamwork opportunities. Attendance is highly recommended, as accountability is provided and additional opportunities to better the Teams results for both of the major assessments. Seminars will form a basis of Theory, and Teamwork sessions with additional advice sessions from expert guest tutor at different times (to help those teams with additional requirements). Team cohesion will ensure that all group members benefit of the work that each individual brings to the team.
Attendance at lectures and tutorials or seminars while not compulsory, is expected in line with 'Code of Practice for Teaching and Learning", clause 2 paragraph (b).
As per Assessment Task 5, detailed information about the Final Reflection for this course (including its marking criteria) will be provided in class and on Wattle by the end of Week 1. It will be due in the examination period (currently schedule for November 6th @ 23:59 AEST).
Assessment Task 1
Learning Outcomes: 1,2
Business Model Canvas (One Week Analysis) - 10%
Although students will be working in teams from week 1, this first task completed individually will allow students to explore more scope before narrowing down in the later 2 iterations of this task.
Details of task:
The purpose of this assessment task is to provide students with a deeper understanding of the different components of a business model framework by relating it to the strategic challenges of a real local business or public service. This assessment is to be completed within one week, three weeks and six weeks.
The first is fast (AT1), and within one week, students should grasp, actionable feedback as the teaching team will provide templates and direction to learn from each iteration. The first assessment is a guide and should provide direction to client needs, but much more creativity than the later variations (it is about creativity).
These are designed to build into the 3-week, and then finally the 6-week Canvas to be presented clients in week 11 (26th of October).
The second (3-week) Canvas will not be graded, but an opportunity for students to gather more advice and guidance before embarking on the 6-week plan.
Each week in the Seminars time will be allocated to working on and answering questions and concerns with the tutors for this.
Additional consultants have been hired to assist you throughout the Semester to work with you in compiling the Canvas (AT1) and Presentation (AT4) for the clients.
In the completion of this task, participants will submit the following each time (1, 2 and 6 weeks):
- Identification & brief analysis of a local business, including a preliminary business model.
- Analysis of one of their customer segments and relevant value proposition, with updated business model
- Analysis of the external environment, identifying opportunities for improvement of the business model
Students will receive a template for the completion of this task in Week 1. Completed tasks are to be handed in via Turnitin.
Submission date: Week 2, Sunday 6th August 2023 @ 23:59 AEST.
Return of assessment: One week from assessment delivery (In class Week 3).
Marking Criteria: A detailed rubric is above in points 1,2,3 (the template will be provided, essentially making it clearer for students to move through the next phase).
Assessment Task 2
Learning Outcomes: 1,2,3
Business Model Roadmap (Draft) 20%
Details of task:
This assessment aims to allow Teams to demonstrate their understanding and ability to apply these frameworks by developing a business model concept of their choosing.
This mid-semester assessment focuses on the theory and frameworks covered in weeks 1 through 6 firstly, working on an idea of their choosing.
Emphasis will be placed on venture concepts that the Teams would be able to execute should they choose to.
Submission requirements: A detailed rubric will be made available on the course Wattle from Week 1. These are the BOLD areas in the Class Schedule each week.
Teams will have 6 weeks to complete the assessment. It will include six parts:
- Analysis of the external environment in view of the students' own capabilities and interests;
- Analysis of stakeholders and potential opportunities to deliver value;
- Description of the primary customer segment/s for the venture;
- Identification of the channels, key activities, resources, and potential partners required to deliver value to the primary customer segment/s ;
- Description of the pricing strategy for the venture's value proposition, including feedback from potential customers.
- Use of the business model canvas to integrate the previous sections and describe the venture.
Submission date: This task will be due in the middle of the break on Sunday, 10th of September at 11:59pm AEST
Return of assessment with feedback: 9:00am on 21st of September (just before Week 7 class begins).
Again here, it is designed to allow for the development and redesign of lessons learned, and new material with the help of the seminars and feedback given throughout.
Assessment Task 3
Learning Outcomes: 3,4
Business Model Roadmap - Final Presentation (20%)
Team Presentation (Individually Assessed)
Details of the Presentation:
This assessment focuses on the development of an entrepreneurial project integrating the different topics of the course.
Each team will develop their own entrepreneurial venture concept. It is recommended a combined venture, a completely new concept or something of interest, but not exactly a business intended should be developed jointly.
Each week (See bold in the class schedule) is designed to add more and more to the Plan / Roadmap
This team-based task will also draw upon the skills, experience and interests that students have acquired throughout their degrees and personal backgrounds.
Using each lecture and the seminar advice sessions, students will go through the process of conceiving, developing and obtaining early validation for their venture. They will then complete a report that incorporates the key elements of a business plan.
Self-formed Groups of 4 students. Each team member will select an equal number of rubric items from the complete list and be assessed individually (via a peer review) on those items. It is a way to divide the workload evenly, and also the marks that could potentially be awarded at the end. Although this is a team-based assessment, each member will select an equal number of rubric items to be assessed on individually. This will require them to take responsibility for certain key aspects of the project and work collaboratively with the team to make sure those aspects are completed successfully.
Time limit: 5 mins presentation + 5 mins Q+A
Requirements / Outline:
Organisational Plan: Vision, Mission and values of the venture; Key Activities for the venture; roles, responsibilities and suitability of the team; recruitment strategy to attract additional team members; and strategy to establish Key Partnerships.
Marketing Plan: Customer segments identified and quantified, with a clear Value Proposition for each; competitive analysis;… positioning strategy, including Channels and Relationships; and evidence of validation and use of feedback to improve the venture.
Financial Plan: Key Resources required for the venture; clear budget based on credible sources; pricing strategy for each customer segment; financial projections based on logical assumptions; and identification of potential sources of funding.
Growth Plan: High-level plan for the first six months of operations; identifies growth markets and expansion opportunities; valuation and investor offer; harvest and exit strategies.
Presentation date: Week 11, Thursday 19th of October, 10am - Noon.
Presentation will take place in front of a panel of Angel Investors.
We will ask friends and colleagues of RSM and the wider Canberra Business Community to join us.
Return of Assessment: Detailed feedback and Grades by Teaching Team by 22nd of October @ 23:59
Guests will provide their feedback in presentations, and have no influence over your grades.
Consider this as practice for the business world, and will aid you in again redesigning your AT4: Client Presentation: Thursday Week 12 Seminar.
The teaching team will provide you with additional guidance and support to complete the final client presentation in front of the real clients.
Marking Criteria: A detailed rubric will be made available on the course Wattle from Week 1
Assessment Task 4
Learning Outcomes: 3,4
Client Focused - Business Model Canvas Presentation (20%)
Team Presentation (Individually Assessed)
Guide: The key connections, changes and adaptation to the business model canvas should be presented to the clients.
Teams will deliver a 5-minute presentation, followed by a brief 10minute Q&A segment.
Times may vary given student enrollments in the course.
Content: The presentation should cover:
The problem addressed by the business model.
A clear and credible value proposition, along with any validating research.
Strategy for execution, including marketing and gaining user adoption.
The team and why you are the best suited to the venture.
Clear request for resources or support and intended returns for supporters.
Although clients may provide advice and guidance, they will not have the capacity to influence your grades in this session.
This is a team-based assessment, each member will select an equal number of rubric items to be assessed on individually.
This will require them to take responsibility for certain key aspects of the project and work collaboratively with the team to make sure those aspects are completed successfully.
- Slides must be uploaded via Turnitin or be present at 9:45am in the morning of the 26th October.
- NDAs must be signed and returned by Week 3 (these protect both students and clients).
If either of these are not met, those groups and student will not present, and forfeit their marks.
This is a professional requirement, and will affect the reputation of the University, and the potential to source client for further course offerings.
These terms are not negotiable.
Date: In class, Thursday 26th October from 10am-12 Noon
Time Limit: 5 mins + 5 mins Q+A
Return of Grades: The rubric and grades will be emailed to each student Sunday 29th of October @ 23:59 AEST
Detailed feedback will be provided by the teaching team and the clients. The clients will have no influence over your grades, this is only for your learning and development benefits.
Assessment Task 5
Learning Outcomes: 3,4
Final Reflection (30%)
Details of Task:
A reflection should encompass your journey and learning throughout the Semester.
The final reflection is set in the Exam Period.
2000 Words, there is no +/- 10 rule.
Word counts in excess will be penalised at 5% per words over the word count.
Rubric and Contents:
Detailed information about the Reflection contents (including its marking criteria) will be provided in class in Week 1.
It is highly encouraged that students keep a record / a diary / a portfolio of learnings & experiences, as may provide useful in the composition and evidence to support your work once the Semester is over.
Submission via Turnitin.
Due: Monday November 6th @ 23:59 AEST
Return of Assessment: 30th of November with final grades for the course.
Academic IntegrityAcademic integrity is a core part of our culture as a community of scholars. At its heart, academic integrity is about behaving ethically. This means that all members of the community commit to honest and responsible scholarly practice and to upholding these values with respect and fairness. The Australian National University commits to embedding the values of academic integrity in our teaching and learning. We ensure that all members of our community understand how to engage in academic work in ways that are consistent with, and actively support academic integrity. The ANU expects staff and students to uphold high standards of academic integrity and act ethically and honestly, to ensure the quality and value of the qualification that you will graduate with. The University has policies and procedures in place to promote academic integrity and manage academic misconduct. Visit the following Academic honesty & plagiarism website for more information about academic integrity and what the ANU considers academic misconduct. The ANU offers a number of services to assist students with their assignments, examinations, and other learning activities. The Academic Skills and Learning Centre offers a number of workshops and seminars that you may find useful for your studies.
Online SubmissionThe ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.
Hardcopy SubmissionFor some forms of assessment (hand written assignments, art works, laboratory notes, etc.) hard copy submission is appropriate when approved by the Associate Dean (Education). Hard copy submissions must utilise the Assignment Cover Sheet. Please keep a copy of tasks completed for your records.
Late submission of assessment tasks without an extension are penalised at the rate of 5% of the possible marks available per working day or part thereof. Late submission of assessment tasks is not accepted after 10 working days after the due date, or on or after the date specified in the course outline for the return of the assessment item. Late submission is not accepted for take-home examinations.
All requests for extensions to assessment in RSM courses must be submitted to the RSM School Office with a completed application form and supporting documentation. The RSM Extension Application Form and further information on this process can be found at https://www.rsm.anu.edu.au/education/education-programs/notices-for-students/extension-application-procedure/
Referencing RequirementsAccepted academic practice for referencing sources that you use in presentations can be found via the links on the Wattle site, under the file named “ANU and College Policies, Program Information, Student Support Services and Assessment”. Alternatively, you can seek help through the Students Learning Development website.
All assignments will be marked and where appropriate feedback will be provided either: in class, or in person by appointment with the course lecturer, or via the course Wattle site.
Extensions and PenaltiesExtensions and late submission of assessment pieces are covered by the Student Assessment (Coursework) Policy and Procedure The Course Convener may grant extensions for assessment pieces that are not examinations or take-home examinations. If you need an extension, you must request an extension in writing on or before the due date. If you have documented and appropriate medical evidence that demonstrates you were not able to request an extension on or before the due date, you may be able to request it after the due date.
Resubmission of Assignments
You are allowed to resubmit your assignments before the specific deadlines where specified for each assessment item.
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- ANU Health, safety & wellbeing for medical services, counselling, mental health and spiritual support
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