• Class Number 7019
  • Term Code 3360
  • Class Info
  • Unit Value 6 units
  • Mode of Delivery In Person
  • COURSE CONVENER
    • Nabila Nisha
  • Class Dates
  • Class Start Date 24/07/2023
  • Class End Date 27/10/2023
  • Census Date 31/08/2023
  • Last Date to Enrol 31/07/2023
SELT Survey Results

The Marketing Research course introduces students to the realm of marketing intelligence and the significance of data to marketers and to companies as an important foundation for planning marketing activities towards the creation of value for the firm. The course provides a comprehensive approach to contemporary marketing research principles and practices towards gathering, acquiring, appraising and applying evidence for decision making. The course covers recent online marketing research trends and developments in the area of relationship and experiential marketing, and their impacts on the quality of evidence and on marketing research applications. Its principal aim is to provide students with research and managerial knowledge, tools and skills for identifying, tackling, judging and using evidence to solve marketing problems in business. 

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

  1. Identify marketing problem(s) to assist in decision making
  2. Choose the methodologies to acquire evidence in an ethical manner to address the marketing problem.
  3. Retrieve primary and secondary data to solve the marketing problem
  4. Establish the methodological quality, reliability and validity of the data collected
  5. Integrate all types of relevant evidence towards finding solutions to the marketing problem
  6. Find solutions to the marketing problem based on the integrated relevant evidence
  7. Produce an evidence-based marketing report to maximise likelihood of effective implementation of solutions.

Research-Led Teaching

Research-led and practice-based teaching: The course offers students a rare opportunity to use their growing theoretical and methodological skills in research practice. This course will teach students the latest tools and methods used in social sciences and more particularly in the discipline of marketing.

Research-based assessment

Practical (industry-related): Students work in groups (4-5 individuals) on a marketing project for an industry client. Students can select their own group and clients are allocated to each group on a first-come, first-served basis. The research project will consist of a report that relates to a real marketing problem (i.e., an empirical problem) that an industry, company, or small enterprise faces. Groups will endeavor to carry out their investigation using the theoretical knowledge and research techniques taught in this course to collect data and the best available evidence to come up with solutions that clients will use. The industry-related project is distinctive action research that is the Work Integrated Learning component of this course. Action learning features of the course drive a ‘student-centered’ and ‘learning by doing’ approach. The course facilitates student engagement with research via:

  • A comprehensive introduction to the purpose of research through a problem-based approach.
  • A research process to explain various methods that will be proposed through a marketing research proposal.
  • Independent and team-based action learning and research using core marketing research concepts, theories, principles, research, and data analysis skills to write up the research report.

Field Trips

There are no field trips.

Additional Course Costs

There are no additional class costs.

Examination Material or equipment

See Wattle for details. Further advice will be communicated to students by Week 10 (i.e., 2 weeks prior to the final examination).

Required Resources

Essentials of Marketing Research (primary resource for this course)

Author: Hair Jr., Ortinau and Harrison

Publisher: McGraw-Hill Education

Edition: 5th

ISBN: 9781260575781

Availability: Campus bookstore and Library closed reserve

  • Paper Back ISBN: 9781260575781
  • Ebook ISBN: 9781260579321
  • Library: Free e-book will be made available through closed reserve in the library


Social Science Research: Principles, Methods, and Practices (additional resource for this course)

Author: Bhattacherjee, A.

Edition: 2nd

Available: https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=1002&context=oa_textbooks

Price: Free

Consultation Times Arrangements: Students are strongly advised to book an online appointment by email with the lecturer and/or the tutors.

Additional Reading: Students may find this resource valuable for research analysis in this course.

SPSS Statistics: A Practical Guide

Author: Bennett, K., Heritage, B., and Allen, P.

Edition: 5th

Available: https://au.cengage.com/c/isbn/9780170460163/

Discount codes will be made available on Wattle.

Staff Feedback

Students will be given feedback in the following forms in this course:

  • Written comments
  • Verbal comments
  • Feedback to the whole class, to groups, and to individuals.

Student Feedback

ANU is committed to the demonstration of educational excellence and regularly seeks feedback from students. Students are encouraged to offer feedback directly to their Course Convener or through their College and Course representatives (if applicable). The feedback given in these surveys is anonymous and provides the Colleges, University Education Committee and Academic Board with opportunities to recognise excellent teaching, and opportunities for improvement. The Surveys and Evaluation website provides more information on student surveys at ANU and reports on the feedback provided on ANU courses.

Class Schedule

Week/Session Summary of Activities Assessment
1 General information on the course Lecture: Introduction to Marketing Research Chapter 1: Marketing Research for Managerial Decision-Making No Tutorials Course Overview Session
2 Lecture: Marketing Research Process and Proposals (Academic & Industry) Chapter 2: The Marketing Research Process and Proposals Tutorial 1 In-class Exercises: Problematizing and writing the research question
3 Lecture: Theoretical Framework and Research Design (Academic & Industry) Chapter 3: Secondary Data, Literature Reviews, and Hypotheses Tutorial 2 In-class Exercises: Writing hypotheses and reviewing theoretical concepts for the literature review
4 Lecture: Selecting Research Methods - Forms of Qualitative Research Chapter 4: Exploratory and Observational Research Designs and Data Collection Approaches Tutorial 3 In-class Exercises: Shaping up introduction (building the rationale to the research question) Assessment Task 1: Problematization & Literature Review (Due: Monday 14.08.2023 @ 23.59)
5 Lecture: Making Sense of Qualitative Data - Methods of Analysis Chapter 9: Qualitative Data Analysis Tutorial 4 In-class Exercises: Practicing qualitative data analysis
6 Lecture: Forms of Quantitative Research Chapter 5: Descriptive and Causal Research Designs Chapter 8: Designing the Questionnaire Tutorial 5 In-class Exercises: Writing the items/questions for the survey questionnaire, determining the variables, and making them measurable Assessment Task 2: Online Test 1 (Due: Friday 01.09.2023 @ 23.59) PPT slides for Research Proposal: (Due: Sunday 03.09.2023 @ 23.59)
7 Lecture: Constructs - Measurement and Scaling, Sampling Chapter 6: Sampling: Theory and Methods Chapter 7: Measurement and Scaling Tutorial 6 In-class Exercises: Learning research techniques and sampling
8 Lecture: Preparing Data Chapter 10: Preparing Data for Quantitative Analysis Tutorial 7 In-class Exercises: Learning to prepare and describe data
9 Lecture: Data Analysis for Quantitative Research (Part A) Testing for interdependence; difference; and, association Chapter 11: Basic Data Analysis for Quantitative Research Tutorial 8 In-class Exercises: Practicing quantitative data analysis (Part A)
10 Lecture: Data Analysis for Quantitative Research (Part B) Testing for relationships Chapter 11: Basic Data Analysis for Quantitative Research Chapter 12: Examining Relationships in Quantitative Research Tutorial 9 In-class Exercises: Practicing quantitative data analysis (Part B)
11 Lecture: Marketing Research in Practice (Guest Lecture) & Communicating Research Findings Chapter 13: Communicating Marketing Research Findings Reading to be provided: Market Intelligence and Database Research Tutorial 10 In-class Exercises: Finalizing the clients' reports and defense preparation
12 Research Project: Group Presentation and Individual Defense PPT slides for Research Project Presentation (group) (Due: Monday 23.10.2023 @ 23.59) Assessment Task 3: Research Project Presentation (group) and Defense (individual) (Due: in-class in Tutorial 11, Week 12) Tutorial 11 (project presentations and defenses) Assessment Task 4: Online Test 2 (Due: Monday 23.10.2023 @ 23.59) Assessment Task 5: Research Project Report (Due: Friday 27.10.2023 @ 23.59) Assessment Task 6: Peer Evaluation (Due: Thursday 26.10.2023 @ 23.59) Assessment Task 7: Summary & Infographics - For Client (Due: Thursday 26.10.2023 @ 23.59)
13 Final Examination (TBA) Assessment Task 8: Final examination modality will be announced in due course on Wattle.

Tutorial Registration

ANU utilizes MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities/tutorials so they can better plan their time. Tutorial registration will be available two weeks prior to the beginning of the semester and will close at the end of week 1. More details can be found on the Timetable webpage: https://www.anu.edu.au/students/program-administration/timetabling.

This course has tutorials or tutorial-like teaching activities. Tutorials will be held weekly (starting from week 2) and all tutorials will be conducted in person on the campus premises.

Assessment Summary

Assessment task Value Due Date Return of assessment Learning Outcomes
Problematization & Literature Review (20%) 20 % 14/08/2023 28/08/2023 1,3,5
Online Test 1 (MCQs and/or Short Essays) (5%) - Open-book, Timed Activity 5 % 01/09/2023 15/09/2023 1,2,3,4,5,6
Marketing Research Project: Group Presentation (5%) and Individual Defense (10%) = 15% 15 % * 30/11/2023 1,2,3,4,5,6
Online Test 2 (MCQs and/or Short Essays) (5%) - Open-book, Timed Activity 5 % 23/10/2023 06/11/2023 1,2,3,4,5,6
Marketing Research Project: Group Report (Industry related) (25%) 25 % 27/10/2023 30/11/2023 1,2,3,4,5,6,7
Peer Evaluation: Group work and project (5%) 5 % 26/10/2023 30/11/2023 5,6
Summary & Infographics - For Client (5%) 5 % 26/10/2023 30/11/2023 5,6,7
Final Examination (20%) 20 % * 30/11/2023 1,2,3,4,5,6,7

* If the Due Date and Return of Assessment date are blank, see the Assessment Tab for specific Assessment Task details

Policies

ANU has educational policies, procedures and guidelines, which are designed to ensure that staff and students are aware of the University’s academic standards, and implement them. Students are expected to have read the Academic Misconduct Rule before the commencement of their course. Other key policies and guidelines include:

Assessment Requirements

The ANU is using Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. For additional information regarding Turnitin please visit the ANU Online website Students may choose not to submit assessment items through Turnitin. In this instance you will be required to submit, alongside the assessment item itself, hard copies of all references included in the assessment item.

Moderation of Assessment

Marks that are allocated during Semester are to be considered provisional until formalised by the College examiners meeting at the end of each Semester. If appropriate, some moderation of marks might be applied prior to final results being released.

Participation

The course will be delivered in a hybrid asynchronous/synchronous mode with pre-recorded lectures (1.5 hrs) available on ECHO360/Wattle and Face-to-Face tutorials (1.5hrs). However, this may change to completely Online depending on the public health situation and/or official directives. All course materials related to the lectures and tutorials will be available on the Wattle course sites.

Participation is expected, required, and strongly advised in all on-campus tutorials and assessments. Attendance at lectures and tutorials is expected in line with the “Code of Practice for Teaching and Learning”, clause 2 paragraph (b).

Once the schedule is set for the tutorials (Face-to-Face), students are expected to enroll in those classes that are most appropriate to their study schedule. Please note we can bring changes to this condition as we finalize the number of students enrolled.

The pass mark for this course is 50%.

Students are strongly advised to participate in all tutorials and submit all assessment tasks in this course to ensure they are able to present evidence they have achieved all the learning outcomes for this course. Short in-class tests and/or reflective pieces will be conducted in the tutorials and counted towards participation. Please note participation will not be counted toward the final grade of this course.

Examination(s)

The final examination will be closed-book and consist of short essays of up to 25 lines each on the whole course content. The examination system to be used will be communicated to students by Week 10 (i.e., 2 weeks prior to the assessment). Final exams will take place during the examination period after Week 12. ANU Examinations will directly communicate to students about the date and time of the exam.

Type: closed-book examination

Format: short essay questions (maximum 25 lines each)

Indicative Duration: 2 hours

Assessment Criteria/Rubrics will be made available on Wattle at least two weeks before the due date. More information about the assessment task will be provided on the Wattle course site. 

Assessment Task 1

Value: 20 %
Due Date: 14/08/2023
Return of Assessment: 28/08/2023
Learning Outcomes: 1,3,5

Problematization & Literature Review (20%)

Assessment Description: As part of the work of a marketing researcher (academic or for the industry), you will be called upon to problematize and find out what exists out there as extant knowledge regarding the constructs, concepts, and ideas you will investigate. The problematization and literature review or theoretical review of concepts will help you do just that. In this assessment task, you will be required to produce an appropriate review of theories, concepts, and constructs in line with the problem you are addressing. Students are expected to critically discuss these theories and concepts using the dialectic method. Assessment to be submitted on Wattle through TURNITIN.

Assessment Type: Individual

Words: 500-800 words maximum (including all headings, sub-headings, and in-text citations). Any portion in excess of the word limit will neither be read nor marked.

References: APA 7th style (excluded from the word count). Click here for more information on the referencing style: APA 7th Style

Due Date: Monday 14.08.2023 @ 23.59 (Week 4)

Submission: via Turnitin on Wattle

Late Submission: No submission of assessment tasks without a pre-approved extension after the due date will be permitted. If an assessment task is not submitted by the due date, a mark of 0 will be awarded to the student. "The specific policies and guidelines for late submission will be outlined in the assessment brief on Wattle."

Feedback: Individual feedback with marks will be made available within 2 weeks of submission.

Assessment Criteria/Rubrics: will be made available on Wattle at least two weeks before the due date.

More information about the assessment task will be provided on the Wattle course site. 

Assessment Task 2

Value: 5 %
Due Date: 01/09/2023
Return of Assessment: 15/09/2023
Learning Outcomes: 1,2,3,4,5,6

Online Test 1 (MCQs and/or Short Essays) (5%) - Open-book, Timed Activity

Assessment Description: The online test will build on the student's preparation and understanding of content material through MCQs and/or short essays that will include application, analysis, and synthesis-level questions. These online tests will require students to complete a series of multiple-choice questions and/or short essays on Wattle. Short essay questions will be submitted on the Wattle site and not on TURNITIN.

Assessment Type: Individual

Due Date: Friday 01.09.2023 @ 23.59 (Week 6) - exact time to be confirmed on Wattle at least two weeks before the due date.

Time Allowed: 45 minutes

Submission: online via Wattle

Attempts: Only 1 per test

Late Submission: No submission of assessment tasks without a pre-approved extension after the due date will be permitted. If an assessment task is not submitted by the due date, a mark of 0 will be awarded to the student. "The specific policies and guidelines for late submission will be outlined in the assessment brief on Wattle."

Feedback: Individual feedback with marks will be made available within 2 weeks of submission.

Assessment Criteria/Rubrics: will be made available on Wattle at least two weeks before the due date.

More information about the assessment task will be provided on the Wattle course site. 

Assessment Task 3

Value: 15 %
Return of Assessment: 30/11/2023
Learning Outcomes: 1,2,3,4,5,6

Marketing Research Project: Group Presentation (5%) and Individual Defense (10%) = 15%

Assessment Description: The research project group presentation (5%) and individual defense (10%) will provide students with the opportunity to showcase their market research process and results as a group and to individually and orally defend their research project in the tutorials in Week 12. Each student will be asked a maximum of 2 questions on their marketing research project. The questions can be theoretical (related to the theories and concepts students used in their project), methodological, or on the application of the latter two and results and findings. The goal is for the student to provide through their answers evidence they have achieved the learning outcomes set for the course.

Assessment Type: Group Presentation and Individual Defense

Due Date: In-class Tutorials (Week 12)

Time: 20 minutes per group

  • Duration of group presentation - 10 minutes maximum;
  • Duration of individual defense - each student will have a maximum of 2 minutes to explain, describe, discuss, and defend their answers.

Format: Live in-person presentations. No pre-recorded presentations will be accepted for this assessment task. All presentations will be video recorded, which will enable later validation and verification of assessment if required (in accordance with point 7 in the ANU Student Assessment (Coursework) policy).

Examiners: Course convener

Audience: All presentations and defenses are expected to be attended by industry clients.

Submission: PPT slides on Wattle (Due: Monday 23.10.2023 @ 23.59)

Late Submission: Failing to attend the group presentation and the individual defense will result in a mark of 0 being awarded to the student."The specific policies and guidelines for late submission will be outlined in the assessment brief on Wattle."

Feedback: After the release of results on 30.11.2023

Assessment Criteria/Rubrics: will be made available on Wattle at least two weeks before the due date.

More information about the assessment task will be provided on the Wattle course site. 

Assessment Task 4

Value: 5 %
Due Date: 23/10/2023
Return of Assessment: 06/11/2023
Learning Outcomes: 1,2,3,4,5,6

Online Test 2 (MCQs and/or Short Essays) (5%) - Open-book, Timed Activity

Assessment Description: The online test will build on the student's preparation and understanding of content material through MCQs and/or short essays that will include application, analysis, and synthesis-level questions. These online tests will require students to complete a series of multiple-choice questions and/or short essays on Wattle. Short essay questions will be submitted on the Wattle site and not on TURNITIN.

Assessment Type: Individual

Due Date: Monday 23.10.2023 @ 23.59 (Week 12) - exact time to be confirmed on Wattle at least two weeks before the due date.

Time Allowed: 45 minutes

Submission: online via Wattle

Attempts: Only 1 per test

Late Submission: No submission of assessment tasks without a pre-approved extension after the due date will be permitted. If an assessment task is not submitted by the due date, a mark of 0 will be awarded to the student.The specific policies and guidelines for late submission will be outlined in the assessment brief on Wattle.

Feedback: Individual feedback with marks will be made available within 2 weeks of submission.

Assessment Criteria/Rubrics: will be made available on Wattle at least two weeks before the due date.

More information about the assessment task will be provided on the Wattle course site. 

Assessment Task 5

Value: 25 %
Due Date: 27/10/2023
Return of Assessment: 30/11/2023
Learning Outcomes: 1,2,3,4,5,6,7

Marketing Research Project: Group Report (Industry related) (25%)

Assessment Description: A semester-long research project report based on a client's marketing problem is an essential part of this course. This report allows students to showcase the research project. It needs to provide the client with solutions to the marketing problem they want the group to solve. The project showcases students' competence in conducting the research. Students will apply to some extent learned concepts to marketing-related problems that an industry client or company or small enterprise would have presented in a brief at the beginning of the semester (by weeks 2/3). The marketing research industry is structured so that businesses commission research to be conducted by marketing research firms. Groups of 4-5 students will take the role of marketing researchers who have been commissioned to conduct a research project on behalf of a business client. Once the problem is ascertained, theoretical concepts identified and reviewed, students will then apply their learning of research processes, methods, and analysis techniques to complete the following:

  • Translate the client's marketing problem into a research problem (with appropriate research questions)
  • Define the purpose and objectives of the research
  • Critically review and discuss the theoretical concepts that are relevant to the problem studied
  • Design the marketing research project
  • Identify and apply appropriate methods (both qualitative and quantitative) of data collection
  • Identify and discuss the appropriate methods of analysis
  • Analyse data
  • Reporting the results
  • Identify possible challenges during the research process and limitations of the research
  • Propose recommendations on how to possibly overcome the challenges

Assessment Type: Group

Words: 2500 words (+/- 10%) (including all headings, sub-headings, and in-text citations). Any portion in excess of the word limit will neither be read nor marked. Detailed analysis in support of the report can be included in the Appendices (excluded from the word count of the main report content).

References: APA 7th style (excluded from the word count). Click here for more information on the referencing style: APA 7th Style

Due Date: Friday 27.10.2023 @ 23:59 (Week 12)

Submission: via Turnitin on Wattle

Late Submission: No late submissions are accepted after the due date and will result in a grade of 0. "The specific policies and guidelines for late submission will be outlined in the assessment brief on Wattle."

Feedback: After the release of results on 30.11.2023

Assessment Criteria/Rubrics: will be made available on Wattle at least two weeks before the due date.

More information about the assessment task will be provided on the Wattle course site. 

Assessment Task 6

Value: 5 %
Due Date: 26/10/2023
Return of Assessment: 30/11/2023
Learning Outcomes: 5,6

Peer Evaluation: Group work and project (5%)

Assessment Description: This assessment task requires ALL students to evaluate their peers' contribution and quality of work to the group's work and project.

Assessment Type: Individual

Due Date: Thursday 26.10.2023 @ 23:59 (Week 12)

Submission: on Wattle

Late Submission: No late submissions are accepted after the due date and will result in a grade of 0. 

More information about the assessment task will be provided on the Wattle course site. 

Assessment Task 7

Value: 5 %
Due Date: 26/10/2023
Return of Assessment: 30/11/2023
Learning Outcomes: 5,6,7

Summary & Infographics - For Client (5%)

Assessment Description: As part of the communications with clients, groups will be requested to prepare an executive summary and to create an infographic reflecting the main sections including background, problem, question, theoretical framework, methodology, analysis, results, and findings and recommendations in the most effective way. No specific design format is required for the infographic except that the colors should not be aggressive and font colors readable. Students may choose from the various free templates available online to create their infographics. Examples of Infographics will be made available on Wattle.

Assessment Type: Group

Words (Executive Summary): 1000-1200 words maximum (including all headings and sub-headings). Any portion in excess of the word limit will neither be read nor marked.

Format (Infographic): maximum one page

Due Date: Thursday 26.10.2023 @ 23:59 (Week 12)

Submission: on Wattle

Late Submission: No late submissions are accepted after the due date and will result in a grade of 0. 

Feedback: After the release of results on 30.11.2023

Assessment Criteria/Rubrics: will be made available on Wattle at least two weeks before the due date.

More information about the assessment task will be provided on the Wattle course site. 

Assessment Task 8

Value: 20 %
Return of Assessment: 30/11/2023
Learning Outcomes: 1,2,3,4,5,6,7

Final Examination (20%)

Assessment Description: This is a 2-hour (indicative) closed-book examination. The examination will include short essay questions (maximum 25 lines each). The questions set for the examination cover all the chapters prescribed for this course to address all the learning outcomes for the course. The purpose of this assessment is to allow students to show broad and coherent knowledge in the context of marketing research and as indicative of their engagement on the pathway for further learning. To that end, the examination provides an assessment platform to determine whether students have attained all the learning outcomes set for the course in terms of:

·       the volume and depth of knowledge.

·        the cognitive, creative, technical, and analytical skills to criticize, analyze and synthesize knowledge.

·       Apply knowledge that shows initiative, judgment, adaptability, and responsibility.

Assessment Type: Individual

Due Date: During the examination period after Week 12.

Submission: The examination system to be used will be communicated to students by Week 10 (i.e., 2 weeks prior to the assessment).

Late Submission: Failing to attend the examination will result in a grade of 0. 

Feedback: After the release of results on 30.11.2023

Assessment Criteria/Rubrics: will be made available on Wattle at least two weeks before the due date.

More information about the assessment task will be provided on the Wattle course site. 

Academic Integrity

Academic integrity is a core part of our culture as a community of scholars. At its heart, academic integrity is about behaving ethically. This means that all members of the community commit to honest and responsible scholarly practice and to upholding these values with respect and fairness. The Australian National University commits to embedding the values of academic integrity in our teaching and learning. We ensure that all members of our community understand how to engage in academic work in ways that are consistent with, and actively support academic integrity. The ANU expects staff and students to uphold high standards of academic integrity and act ethically and honestly, to ensure the quality and value of the qualification that you will graduate with. The University has policies and procedures in place to promote academic integrity and manage academic misconduct. Visit the following Academic honesty & plagiarism website for more information about academic integrity and what the ANU considers academic misconduct. The ANU offers a number of services to assist students with their assignments, examinations, and other learning activities. The Academic Skills and Learning Centre offers a number of workshops and seminars that you may find useful for your studies.

Online Submission

The ANU uses Turnitin to enhance student citation and referencing techniques and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin be used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.

Students will submit their Assessment Tasks 1 and 5 through Turnitin in this course.

Hardcopy Submission

For some forms of assessment (handwritten assignments, artworks, laboratory notes, etc.) hard copy submission is appropriate when approved by the Associate Dean (Education). Hard copy submissions must utilize the Assignment Cover Sheet. Please keep a copy of the tasks completed for your records.

Students will submit their Assessment Tasks (1, 2, 4, 5, 6, and 7) or part thereof Assessment Task 3 online on Wattle in this course. The form of submission of the final exam (Assessment Task 8) will be announced to students in due time.

Late Submission

Assessment Tasks (1, 2, and 4): No submission of assessment tasks without a pre-approved extension after the due date will be permitted. If an assessment task is not submitted by the due date, a mark of 0 will be awarded to the student."The specific policies and guidelines for late submission will be outlined in the assessment brief on Wattle."

Assessment Task (3): Failing to attend the group presentation and the individual defense will result in a mark of 0 being awarded to the student.. Any requests for alternative arrangements must be negotiated with the course convener.

Assessment Tasks (5, 6, and 7): No late submissions are accepted after the due date and will result in a grade of 0. 

Assessment Task (8): Failing to attend the examination will result in a grade of 0. 


Referencing Requirements

Accepted academic practice for referencing sources that you use in presentations can be found via the links on the Wattle site, under the file named “ANU and College Policies, Program Information, Student Support Services and Assessment”. Alternatively, you can seek help through the Students Learning Development website.

Returning Assignments

Please see the relevant assessment task details above.

Extensions and Penalties

Extensions and late submission of assessment pieces are covered by the Student Assessment (Coursework) Policy and Procedure The Course Convener may grant extensions for assessment pieces that are not examinations or take-home examinations. If you need an extension, you must request an extension in writing on or before the due date. If you have documented and appropriate medical evidence that demonstrates you were not able to request an extension on or before the due date, you may be able to request it after the due date.

Resubmission of Assignments

Unless specified otherwise in the assignment requirements, resubmissions are permitted up until the due date and time, but not allowed afterward.

Privacy Notice

The ANU has made a number of third party, online, databases available for students to use. Use of each online database is conditional on student end users first agreeing to the database licensor’s terms of service and/or privacy policy. Students should read these carefully. In some cases student end users will be required to register an account with the database licensor and submit personal information, including their: first name; last name; ANU email address; and other information. In cases where student end users are asked to submit ‘content’ to a database, such as an assignment or short answers, the database licensor may only use the student’s ‘content’ in accordance with the terms of service — including any (copyright) licence the student grants to the database licensor. Any personal information or content a student submits may be stored by the licensor, potentially offshore, and will be used to process the database service in accordance with the licensors terms of service and/or privacy policy. If any student chooses not to agree to the database licensor’s terms of service or privacy policy, the student will not be able to access and use the database. In these circumstances students should contact their lecturer to enquire about alternative arrangements that are available.

Distribution of grades policy

Academic Quality Assurance Committee monitors the performance of students, including attrition, further study and employment rates and grade distribution, and College reports on quality assurance processes for assessment activities, including alignment with national and international disciplinary and interdisciplinary standards, as well as qualification type learning outcomes. Since first semester 1994, ANU uses a grading scale for all courses. This grading scale is used by all academic areas of the University.

Support for students

The University offers students support through several different services. You may contact the services listed below directly or seek advice from your Course Convener, Student Administrators, or your College and Course representatives (if applicable).
Nabila Nisha
nabila.nisha@anu.edu.au

Research Interests


  • Consumer behavior
  • Sharing economy
  • Value creation in the sharing economy
  • Grounded theory and qualitative methods

Nabila Nisha

Monday 15:00 17:00

Responsible Officer: Registrar, Student Administration / Page Contact: Website Administrator / Frequently Asked Questions