Students will be introduced to the marketing research process and the design of effective marketing research projects and how this translates into marketing tactics and decision making.
Learning Outcomes
define, explain and illustrate marketing concepts, including the marketing mix, and their application to profit oriented and non-profit organisations;
design and undertake a basic marketing research project;
acquire and analyse data to make marketing decisions;
identify appropriate marketing decision models to address common marketing problems;
apply the principles of statistical modelling through the cycle of proposing a model, fitting it, criticising it, and modifying it;
apply more advanced approaches such as multivariate techniques or generalised linear modeling to market research problems; and,
successfully design and and plan the implementation of evidence-based marketing plans and strategies.
Relevant Degrees
Requirements
Due to changes in course codes, students are permitted the following substitutions:
MKTG2001 Marketing Research -> MKTG3001 Marketing Research
This minor requires the completion of 24 units, which must include:
12 units from the completion of the following course(s):
MKTG2004 - Marketing
MKTG2001 - Marketing Research
6 units from the completion of the following course(s):
STAT2008 - Regression Modelling
STAT2014 - Regression Modelling for Actuarial Studies
6 units from the completion of the following course(s):
STAT3005 - Advanced Marketing Research Methods
STAT3015 - Generalised Linear Modelling
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