• Total units 24 Units
  • Areas of interest Policy Studies
  • Specialisation code POCM-SPEC

 In this specialisation students examine how actors both within and outside government communicate and engage in the policy process. Students study various communicative aspects of public policy including the art and craft of advocacy, persuasion, public participation, and stakeholder engagement. Through applied examples and cases, students consider the practicalities, challenges and politics involved in policy communication and engagement in contemporary governance.


Students will reflect critically on how the communicative landscape of public policy is changing in an era of digital technology, 24/7 news cycles, and low trust in politics. Electives provide a variety of courses through which students can deepen their knowledge of how actors communicate and engage in contemporary public policy. 

Learning Outcomes

  1. Demonstrate a working knowledge of key terms, concepts and ideas on the communicative aspects of public policy. 
  2. Engage critically in the theoretical and practical literature on communication and engagement in public policy.  
  3. Analyse communication and engagement in public policy drawing connections between theory and practice.
  4. Reflect critically on the changing communicative landscape of contemporary public policy. 

Other Information

This specialisation is only available to students undertaking the Master of Public Policy

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Requirements

This specialisation requires the completion of 24 units, which must consist of:


A minimum of 6 units from completion of courses from the following list:

POGO8083 Policy Advocacy 

POGO8136 Participating in Public Policy: Citizen Engagement and Public Talk 


A minimum of 18 units from completion of courses from the following list:

EMDV8007 Communicating for Environment and Climate Policy 

HUMN8028 Digital Culture and Society -?Critical Theories and Methodologies 

MKTG7028 Strategic Marketing Communications

POGO8132  Public Policy in Cities - Integrating and Governing Change (3 units)

POGO8232  Persuasion for Policymakers (3 units) 

POGO8236  Public Strategy (3 units) 

POGO8241  Knowledge Systems and Public Policy (3 units) 

SCOM8014 Communicating Science with the Public

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