- Code SCOM3501
- Unit Value 6 units
- Offered by Centre for the Public Awareness of Science
- ANU College ANU Joint Colleges of Science
- Course subject Science Communication
- Areas of interest Science Communication
This course focuses on the creation of clearer and more effective ways to communicate scientific matters to larger audiences. It provides participants with a thorough and practical understanding of the process used in developing a communication plan including the development of a strategic framework and accompanying action plan that allocates resources, responsibilities and timeframes. It has a strong emphasis on relating theory to current industry best practice in implementing a strategic approach to planning communication activities. The major project component is based around field work and evaluation of real life science communication strategies.
Upon successful completion, students will have the knowledge and skills to:On satisfying the requirements of this course, students will have the knowledge and skills to:
- Explain the difference between a strategy and a tactic
- Demonstrate an understanding of the relationship between a strategic foundation and tactics in communication planning
- Apply evidence-based knowledge to strategic planning
- Evaluate the approach taken by current science communication strategies
- Generate elements of communication strategies and tactical plans
- Verbally present strategies and tactical plans to organisation managers and executives.
Indicative AssessmentReview of a science organisation’s communication strategy (35%; LO 1, 2, 3, 4)
Identification and evaluation of tactical planning aspects of a communication strategy (35%; LO 1, 2, 5)
Presentation of review summary to a simulated high level executive or project steering committee (30%; LO 6)
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This course requires students to attend a week
intensive course (35 hrs) in person. The other coursework requirements can be
completed online. The intensive week is held in the September teaching break
each year. There may be some short online tutorials or pre-reading before the
intensive week, and students will complete the assessment in the weeks or
months after the intensive week. See http://cpas.anu.edu.au/study/short-courses/anu-scom-intensive-course-schedule
for exact dates.
Requisite and Incompatibility
You will need to contact the Centre for the Public Awareness of Science to request a permission code to enrol in this course.
Assumed KnowledgeSCOM1001 and SCOM1002 are recommended. Students must have completed 18 units of 2000 level courses to obtain a permission code.
Tuition fees are for the academic year indicated at the top of the page.
If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
- Student Contribution Band:
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.