This course introduces you to the twin subjects of marketing and business communications where principles of EBM are applied to audience selection, message framing, stakeholder identification and problem solving. In business communication, you will have the opportunity to develop your communication skills by understanding theories of communication, and applying them to the practical aspects of tailoring a message to a targeted audience. By reflecting on your own work, and the work of your peers, you will gain insight into the processes of developing your own communication style. In stakeholder-based marketing, you will focus on the use of marketing concepts to create, communicate and deliver marketing solutions that are of value to an identified business audience. This includes engaging the needs of different audience stakeholders to ensure an ethically balanced approach between the needs of the organisation, market and society at large.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

1. Define marketing concepts, including the marketing mix, and their application to organisations;
2. Explain how marketing orientation is used to deliver value to customers and stakeholders;
3. Appreciate the role of marketing in the co-creation of customer value processes;
4. Use evidence-led processes to gauge the market conditions in which marketing activity occurs;
5.  Justify the selection of target markets using segmentation, targeting and positioning theories;
6.  Employ evidence-based decision-making approaches to understanding marketing solutions;
7.  Deliver effective communication that reflects the complexity of real-world marketing issues; and
8. Reflect on (i) the challenges and opportunities presented by an evidence-based marketing approach to organisations and businesses and (ii) the material covered during the class sessions and how they have contributed to students' learning.

Research-Led Teaching

This course will draw from advances in both marketing practice as well as academic research. Marketing and business media will be supplemented by authoritative academic sources and contemporary empirical and conceptual work.

Field Trips

This course does not have field trips. Marketing is a lived discipline, and as such, all day and every day is filled with examples of marketing in operation. Students will be expected to use these experiences as part of their learning journey in this course.

Additional Course Costs

There are no additional class costs.

Examination Material or equipment

There is no formal examination for this course.

Required Resources

The following two e-books are available free of charge.

Marketing: Principles of Marketing, 2010, University of Minnesota Libraries Publishing. accessed at https://saylordotorg.github.io/text_principles-of-marketing-v2.0/

Communication: Business Communication for success 2012, Saylor Academy. https://saylordotorg.github.io/text_business-communication-for-success/

Recommended Resources

The lectures include insights from various marketing journals, trade magazines, and business media – the references for which will be on the lecture slides. For contemporary issues and examples in marketing practice students always be reading widely, especially the business sections of major websites, and the following sources are recommended for a brief overview of current marketing issues:

• Harvard Business Review https://hbr.org/
• McKinsey https://www.mckinsey.com/featured-insights
• Marketing Week https://www.marketingweek.com/
• Marketing Mag https://www.marketingmag.com.au/news-c/
• The Conversation https://theconversation.com/au/business
• B & T https://www.bandt.com.au
• Adweek https://www.adweek.com

Staff Feedback

Feedback: Marking criteria are provided for all assessment items so that students can plan their work and can identify areas for improvement. Students may receive feedback in any of the following ways:

1. Feedback on assessments and discussion forum contributions in numeric, tabular, and graphical formats, and/or written or audio qualitative comments; feedback can be both to individual learners and consolidated for the whole class.

2. Live feedback as part of classroom discussion as set up by the convener or tutor after consultation with learners.

3. Personalised, in-depth feedback can be provided to students in consultation with the tutor or the convener by email or by appointment.

Disagreement and dispute of assessment marks and feedback: ANU has policies and procedures to be followed in respect of disagreement with assessment marks or feedback (see under EDUCATIONAL POLICIES).

Student Feedback

ANU is committed to the demonstration of educational excellence and regularly seeks feedback from students. Students are encouraged to offer feedback directly to their Course Convener or through their College and Course representatives (if applicable). Feedback can also be provided to Course Conveners and teachers via the Student Experience of Learning & Teaching (SELT) feedback program. SELT surveys are confidential and also provide the Colleges and ANU Executive with opportunities to recognise excellent teaching, and opportunities for improvement.

Other Information

Important: Updates and announcements for this course will be circulated via emails and/or Canvas site. Please ensure that your official ANU email address is effective, that you have access to Wattle, and that you regularly check both your email and Course Announcements.

Student Consultation: Consultation requests to students will be circulated by Course Announcements or by email.

Every effort will be made to respond to student queries as soon as possible, and within 2-3 business days unless there are special circumstances. The preferred initial method of contact is email, with other forms of telecommunications used where appropriate.

Class Schedule

Week/Session	Summary of Activities	Assessment
1	Introduction to Marketing
2	Marketing Strategy
3	Market Research	Assessment Task 1 Due
4	Identifying and Connecting with Customers
5	Segmenting, Targeting, and Positioning
6	Business Communication Skills
7	Marketing Tactics: Product	Assessment Task 2
8	Marketing Tactics: Price and Place
9	Marketing Tactics: Promotion Strategy
10	Marketing Tactics: Promotion Tactics and Persuasion
11	Marketing Tactics: Services Mix Extension	Assessment Task 3
12	Marketing Application, Implementation and Evaluation
13	End of Semester Examination Period	Assessment Task 4

Tutorial Registration

This course follows the flipped classroom approach. Interactive workshops will be held weekly (starting from Week 1). ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, and then self-allocate to small teaching activities/workshops so they can better plan their time. Workshop registration will be available two weeks prior to the beginning of the semester and will close at the end of Week 1. Please note that this class will have an in-person/face-to-face delivery for the workshops. More details can be found on the Timetable [https://www.anu.edu.au/students/program-administration/timetabling].

Assessment Summary

Assessment task	Value	Due Date	Return of assessment	Learning Outcomes
Marketing Minor Assignment (Individual - 20%)	20 %	13/08/2026	27/08/2026	1,2,3
The STP Brand Analysis (Individual or Group - 25%)	25 %	22/09/2026	06/10/2026	1,2,3,4,5
Major Video (Individual - 25%)	25 %	20/10/2026	03/11/2026	5,6,7
The Final Exam (Individual 30%)	30 %	*	09/12/2026	1-8

* If the Due Date and Return of Assessment date are blank, see the Assessment Tab for specific Assessment Task details

Policies

ANU has educational policies, procedures and guidelines , which are designed to ensure that staff and students are aware of the University’s academic standards, and implement them. Students are expected to have read the Academic Integrity Rule before the commencement of their course. Other key policies and guidelines include:

• Academic Integrity Policy and Procedure
• Student Assessment (Coursework) Policy and Procedure
• Extenuating Circumstances Application
• Student Surveys and Evaluations
• Deferred Examinations
• Student Complaint Resolution Policy and Procedure
• Code of practice for teaching and learning

Assessment Requirements

The ANU is using Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. For additional information regarding Turnitin please visit the Academic Skills website. In rare cases where online submission using Turnitin software is not technically possible; or where not using Turnitin software has been justified by the Course Convener and approved by the Associate Dean (Education) on the basis of the teaching model being employed; students shall submit assessment online via ‘Canvas’ outside of Turnitin, or failing that in hard copy, or through a combination of submission methods as approved by the Associate Dean (Education). The submission method is detailed below.

Moderation of Assessment

Marks that are allocated during Semester are to be considered provisional until formalised by the College examiners meeting at the end of each Semester. If appropriate, some moderation of marks might be applied prior to final results being released.

Participation

This course will be delivered using the following.

• Lectures. Old school delivery of content. Literal stand and deliver. Lectures are recorded and slide decks will be provided before lectures. There will be opportunities for engagement from the room.
• Video content delivery for theory, and models, and frameworks will be recorded as part of the lecture delivery, and available through Canvas for access at any stage during semester prior to the exam. These are required to be watched prior to your weekly tutorial activity to give you a framework for solving the tutorial problem scenarios. Content is delivered in video to maximise accessibility, and include the ability to replay sections of content at different speeds.
• Tutorials will be carried out face-to-face on-campus - these will not be recorded, and there are no online delivery options. Tutorials work on the theory development as the underpinning knowledge base to be applied in exam room situation. Preparation for the knowledge recall exam will come from engagement in weekly tutorial activities. Students are recommened to attend both tutorial and seminar. This is not an either/or scenario - both are required for the course, noting that some course clashes and timetable scheduled event overlap is to be expected, and priorities need to be set and choices need to be made regarding attendance.

Attendance at lectures and tutorials, while not compulsory, is expected in line with the “Code of Practice for Teaching and Learning” clause 2 paragraph (b). Marketing is based on the principle of co-creation, which requires active engagement from the consumer to create the experience of the value offering. Yes, as winter comes, there will be a challenge in leaving a toasty warm room to trek to the campus, and that's part of the Canberra lived experience. If you're going to be in the APS, they're going to want to know you can make it through the weather to the meetings.

This subject is accordingly designed to be best completed with high engagement, where the most value for your educational dollar comes from engagement. Attendance is the first step, however, you are required to actively prepare for, and participate in classes. Active participation is both contribution in the group environment through proactive listening, support of fellow students, and active followership, and proactive leadership, responding to challenges and questions, and sharing your insights with the cohort. As classes will have discussions, classes require audiences, and audiences create the conducive and supportive learning environment that ANU prides itself on offering to you as part of your experience.

Examination(s)

There is a final examination for this course. It will be written by hand, and you'll be in a room with no access to wifi, AI or even music. Hopefully, it will be toasty warm, though, for your comfort as we emerge from a cold Canberra winter.

Assessment Task 1

Marketing Minor Assignment (Individual - 20%)

Details of Task:

Assessment Description: Students will have a choice to either complete a video (option A) OR write a 1000-word answer (option B) to a question from a provided list, which will be based on the first 4 weeks of course content, inclusive of materials in lectures, seminars and tutorials. There is an expectation that students will have accessed all available MKTG7260 course experiences and resources. Questions may draw upon any of the material covered to the end of week 4 in the course.

The format of the student response to the questions will be essay style, with a mandatory requirement to use references, citations, and evidence-led thinking to resolve the questions. More information about the assessment task will be provided on the Canvas course site. 

Assessment Type: Individual

Due Date: 23:59 Thursday August 13 2026

Weight: 20%

Option A - The Video

Marketing is a mixed-media discipline with increasing dependence on video packages as a tool for persuasive change. This is the first of a two-part task, where we present a challenge to be addressed in a video response. The purpose of the first video is to create a benchmark of your A/V skill set, to provide you with actionable feedback, and to create a space in the course for you to use your human ability in the development of your video assessment skills. As this is a feedback-centric task, our emphasis is on the opportunity to improve and the demonstration of authentic human-created content that can be engaged by markers with feedback and guidance for potential improvement.

The topic of the video task is a reflection on a consumption experience here in the ACT (service, physical good, idea, social cause or experience). Work submitted where over 25% of the content is filmed outside of the ACT will count as not meeting the criteria for this item and will be given a fail grade.

In the video, you will have the opportunity to demonstrate the capacity to reflect on your lived experience of an offering that had value, and to explain the experience with theory, reflection, and an apprentice marketer's insight based on the prior 6 weeks of content. References within the body of the video are expected.

Advice? This is about you. The more honest, authentic and verifiable your work is, the better it usually is in comparison to peers who don't do this.

On grading of this task, you will receive actionable feedback to be applied for use in the AT3 Video.

Further details will be available on Canvas prior to the commencement of Week 2.

Formal Criteria:

No less than 4 minutes, no more than 8 minutes. Strict enforcement of minimum and maximum length will be used. Markers will stop viewing the video at the 8-minute mark and will not grade material beyond that time mark. Any submission below 4 minutes will be penalised for under-length, in addition to being unlikely to score well on the criteria due to a lack of depth.

• Between 5 to 59 seconds under: 10% of the total marks available for the submission.
• Between 60-120 seconds under: 20% of the total marks available for the submission.
• Between 121-240 seconds under: 30% of the total marks available for the submission.

In addition to the video, students may also upload an optional explainer document if they wish. This document will not be assessed, has no word count, but may assist students in explaining any aspect of this item that they believe the video does not do adequately. It is simply a very informal first-person perspective in a written format to explain the video if the student feels that this may help in better understanding their work.

Option B - 1000 words

Words: 1000 words (+/- 10%). Word limit includes all headings, subheadings, and in-text citations. Any submission that exceeds the (+/- 10%) allowance for the word count (i.e., ~1100 words) will be penalised as follows:

• First 100 words: 5% of the total marks available for the submission.
• Next 150 words: 10% of the total marks available for the submission.
• Next 150 words: 15% of the total marks available for the submission.
• Anything above these counts: 20% of the total marks available for the submission.

References: APA 7th style (excluded from the word count). Click here for more information on the referencing style: APA 7th Style. More information about the referencing style will be provided on Canvas. Proper referencing is a Mandatory Submission Requirement. Any decision not to reference in this paper will be regarded as a deliberate request to be placed in the lower end of the available grades, and actioned accordingly. References will involve any and all aspects of marketing covered by the course up to the submission date, including any set chapter readings, course materials, and self-guided research from library databases, Google Scholar or other academic sources.

Formatting: Students are required to:

• Use single-line spacing
• Use 12-point font for normal formatting in paragraphs
• AND use paragraphs which are 7 lines or less.

This formatting is standard practice in the marketing industry in Australia.

The penalty for not meeting each of these criteria will be 5% of the total marks available for the submission, so breaching all will result in a penalty of 15% of the total marks available.

Submission: via Canvas

Marking Criteria/Rubrics: See Assessment Brief on Canvas.

Late Submission: Late submission of the assessment task without a pre-approved extension will be penalised at the rate of 5% of the possible marks available per working day or part thereof. Assessment tasks submitted beyond 10 working days from the due date, or on or after the specified return date in the Class Summary, will not be accepted. Requests for Assessment Adjustment (Assessment Extension and Extenuating Circumstances Application) should be submitted via ANUHub.

Feedback: Individual feedback with marks will be made available within 2 weeks of submission, by the start of Week 6 (census date)

Learning Objectives: 1,2,3.

Use of Artificial Intelligence (AI): AI use is rapidly growing in all sectors, particularly the use of Large Language Models, of which there are many proprietary brands. In this course, students may choose to use or not use AI tools. In any case where AI tools are used, the student must do so in a way consistent with the ANU Academic Integrity principles for use of GenAI, as well as accurately cite and reference what tools were used, and advise in an appendix how they used the tool. Guidance on how to do this appropriately is provided in the assessment requirements on the course Canvas page, and the ANU provides further broad guidance in the ANU Gen AI LibGuide.

Assessment Task 2

The STP Brand Analysis (Individual or Group - 25%)

Name of Assessment Task:

Segmentation, Targeting, and Positioning Brand Analysis

Details of Task:

Assessment Description: Students will be asked to complete a critical analysis of the segmentation, targeting and positioning of a chosen product from a list provided on Canvas. Students may form groups of 1,2,3, or 4. A group of 5 may be considered, but only after discussion with Andrew first.

In this task, students will be asked to:

1. Provide a brief background and description of the product and the company making the product (250 words est).
2. Identify a single, specific and narrow current audience for that product, including an assessment of the value offered being presented to that audience by this product (450 words est).
3. Identify and recommend one ‘new’ audience for the company to expand into, which would be both (a) compatible with the product without requiring change to the value offer and (b) compatible with the current audience (400 words est).
4. Based on (3), propose three market-based strategies the brand should implement, and why, if implemented, these would be cost-effective for the company and support the overall effectiveness of the product in the short and medium term. (400 words).

More information about the assessment task will be provided on the Canvas course site. 

Assessment Type: Individual or Group

Due: 23:59 pm, Tuesday, September 22 2026

Weight: 25%

Words: 1500 words (+/- 10%). Word limit includes all headings, subheadings, and in-text citations. Any submission that exceeds the (+10%) allowance for the word count will be penalised as follows:

• First 100 words: 5% of the total marks available for the submission.
• Next 150 words: 10% of the total marks available for the submission.
• Next 150 words: 15% of the total marks available for the submission.
• Anything above these counts: 20% of the total marks available for the submission.

References: APA 7th style (excluded from the word count). Click here for more information on the referencing style: APA 7th Style. More information about the referencing style will be provided on Canvas. Proper referencing is a Mandatory Submission Requirement. Any decision not to reference in this paper will be regarded as a deliberate request to be placed in the lower end of the available grades, and actioned accordingly. References will involve any and all aspects of marketing covered by the course up to the submission date, including any set chapter readings, course materials, and self-guided research from library databases, Google Scholar or other academic sources.

Formatting:

Students are required to:

• Use single-line spacing
• Use 12-point font for normal formatting in paragraphs
• AND use paragraphs which are 7 lines or less.

This formatting is standard practice in the marketing industry in Australia.

Penalty for not meeting one criteria is 5% of the total marks available for the submission, so breaching all three will result in a penalty of 15% of the total marks available.

Submission: Canvas.

Marking Criteria/Rubrics: See Assessment Brief on Canvas.

Late Submission: Late submission of the assessment task without a pre-approved extension will be penalised at the rate of 5% of the possible marks available per working day or part thereof. Assessment tasks submitted beyond 10 working days from the due date, or on or after the specified return date in the Class Summary, will not be accepted. Requests for Assessment Adjustment (Assessment Extension and Extenuating Circumstances Application) should be submitted via ANUHub.

Feedback: Individual feedback with marks will be made available within 2 weeks of submission.

Learning Objectives: 1-5.

Use of Artificial Intelligence (AI): AI use is rapidly growing in all sectors, particularly the use of Large Language Models, of which there are many proprietary brands. In this course, students may choose to use or not use AI tools. In any case where AI tools are used, the student must do so in a way consistent with the ANU Academic Integrity principles for use of GenAI, as well as accurately cite and reference what tools were used, and advise in an appendix how they used the tool. Guidance on how to do this appropriately is provided in the assessment requirements on the course Canvas page, and the ANU provides further broad guidance in the ANU Gen AI LibGuide.

Assessment Task 3

Major Video (Individual - 25%)

Name of Assessment Task: Major Video

Assessment Description:

Students will be asked to make a video of between 4 and 8 minutes in length about their reflection on the semester from a marketing context.

Why? Marketers operate within multiple different contexts - at the client/customer level, with partners and stakeholders, and at the societal level. Over the course of your journey into marketing this semester, you have had the opportunity to see how, where, and why marketing could be a solution (but not the solution) to commercial, non-profit and social problems.

In this final video exercise, you will reflect on how you would engage your understanding of marketing concepts and practices you have learnt to solve a specific problem or discuss specific experiences.

In the video, you will reflect on your marketing journey and transformation from your prior disciplinary understanding into where you are now as a marketing student. You will also have the opportunity to provide an optional short supporting document (The Explainer) that explains the intent of your video, covers your reference list, and outlines how you have used the feedback from your AT2 video task to inform your production and delivery of the AT3 task.

Assessment Type: Individual

Due: 23:59 pm Tuesday, October 20 2026

Weight: 25%

Length: no less than 4 minutes, no more than 8 minutes. Strict enforcement of minimum and maximum length will be used. Markers will stop viewing the video at the 8-minute mark and will not grade material beyond that time mark. Any submission below 4 minutes will be penalised for being under-length, in addition to being unlikely to score well on the criteria due to a lack of depth.

• Between 5 and 59 seconds under: 10% of the total marks available for the submission.
• Between 60-120 seconds under: 20% of the total marks available for the submission.
• Between 121-240 seconds under: 30% of the total marks available for the submission.

In addition to the video, students may also upload an optional explainer document if they wish. This document will not be assessed, has no word count, but may assist students in explaining any aspect of this item that they believe the video does not do adequately. It is simply a very informal first-person perspective in a written format to explain the video if the student feels that this may help in better understanding their work.

References: APA 7th style (excluded from the word count). Click here for more information on the referencing style: APA 7th Style. More information about the referencing style will be provided on Canvas. Proper referencing is a Mandatory Submission Requirement. Any decision not to reference in this paper will be regarded as a deliberate request to be placed in the lower end of the available grades, and actioned accordingly. References will involve any and all aspects of marketing covered by the course up to the submission date, including any set chapter readings, course materials, and self-guided research from library databases, Google Scholar or other academic sources.

Submission: via Canvas using a pre-recorded video in the required/accepted formats via Canvas. Further details will be provided in the Assessment Brief on Canvas.

Marking Criteria/Rubrics: See Assessment Brief on Canvas.

Late Submission: Late submission of the assessment task without a pre-approved extension will be penalised at the rate of 5% of the possible marks available per working day or part thereof. Assessment tasks submitted beyond 10 working days from the due date, or on or after the specified return date in the Class Summary, will not be accepted. Requests for Assessment Adjustment (Assessment Extension and Extenuating Circumstances Application) should be submitted via ANUHub.

Feedback: Formal release of grades.

Learning Objectives: 5,6,7.

Use of Artificial Intelligence (AI): AI use is rapidly growing in all sectors, particularly the use of Large Language Models, of which there are many proprietary brands. In this course, students may choose to use or not use AI tools. In any case where AI tools are used, the student must do so in a way consistent with the ANU Academic Integrity principles for use of GenAI, as well as accurately cite and reference what tools were used, and advise in an appendix how they used the tool. Guidance on how to do this appropriately is provided in the assessment requirements on the course Canvas page, and the ANU provides further broad guidance in the ANU Gen AI LibGuide.

Assessment Task 4

The Final Exam (Individual 30%)

Assessment Description: Closed-book examinations are a workplace simulation exercise where you are asked to draw upon internal knowledge, memory, lived experience and studied theory to apply yourself to the presentation of a possible solution to a complex marketing problem.

In this scenario, you are engaging with a marketing problem to outline possible ways to use marketing theory to engage an audience and/or stakeholders within the context of an audience-centric response. If these words do not mean much to you, that's why going to spend a semester teaching you how to use marketing as a problem-solving toolkit, and what aspects of marketing theory (e.g., marketing mix) can be applied to create solutions of interest to potential audiences. As such, all weeks of semester content experience will be potentially available for your use to present a possible solution.

This closed-book end-of-semester exam will give you the opportunity to demonstrate your ability to draw together theory, practice and lived experience in a low-external resource environment and high content knowledge recall space.

Further details will be discussed after week 7.

Assessment Type: Individual

Weight: 30%

Duration: 120 minutes (2 hours)

Length: Handwritten responses on paper.

References: You've been using them all semester, so do it again (where applicable)

Submission: Exam room (venue to be announced by the Exams Office in due time).

Marking Criteria/Rubrics: See Assessment Brief on Canvas

Due Date: Exam Week (exact date to be announced by the Examinations Office in due time).

Submission: Students are required to sit the examination at the time scheduled by the Examination Office. Failure to attend the examination will result in a mark of zero being awarded. Requests for Assessment Adjustment (Extenuating Circumstances Application) should be submitted via ANUHub.

Feedback: Marks will be made available with the formal release of the final grade.

Learning Objectives: 1-8

AI Use: AI use is not permitted, as it would be evidence of using unauthorised external systems during a closed-book exam. That's generally considered to be an act of academic misconduct, and that would be an unfortunate end of the semester. This final exam is a closed-book, internal knowledge and skill set-driven task; this is why we have encouraged you not to use Generative AI systems over the semester, as you won't have those assets available to you in this business workplace simulation exercise.

Academic Integrity

Academic integrity is a core part of the ANU culture as a community of scholars. The University’s students are an integral part of that community. The academic integrity principle commits all students to engage in academic work in ways that are consistent with, and actively support, academic integrity, and to uphold this commitment by behaving honestly, responsibly and ethically, and with respect and fairness, in scholarly practice.

The University expects all staff and students to be familiar with the academic integrity principle, the Academic Integrity Rule 2021, the Policy: Student Academic Integrity and Procedure: Student Academic Integrity, and to uphold high standards of academic integrity to ensure the quality and value of our qualifications.

The Academic Integrity Rule 2021 is a legal document that the University uses to promote academic integrity, and manage breaches of the academic integrity principle. The Policy and Procedure support the Rule by outlining overarching principles, responsibilities and processes. The Academic Integrity Rule 2021 commences on 1 December 2021 and applies to courses commencing on or after that date, as well as to research conduct occurring on or after that date. Prior to this, the Academic Misconduct Rule 2015 applies.

 

The University commits to assisting all students to understand how to engage in academic work in ways that are consistent with, and actively support academic integrity. All coursework students must complete the online Academic Integrity Module (Epigeum), and Higher Degree Research (HDR) students are required to complete research integrity training. The Academic Integrity website provides information about services available to assist students with their assignments, examinations and other learning activities, as well as understanding and upholding academic integrity.

Online Submission

Use of Turnitin: Unless an exemption has been approved by the Associate Dean (Education) submission must be through Turnitin.

Lodgement: You will be required to electronically sign a declaration as part of the submission of your assessment. Please keep a copy of the assessment for your records.

Hardcopy Submission

For some forms of assessment (handwritten assignments, art works, laboratory notes, etc.) hard copy submission is appropriate when approved by the Associate Dean (Education). Hard copy submissions must be accompanied by the Assignment Cover Sheet. Please keep a copy of the assessment for your records.

Late Submission

Assessment Tasks 1-3: Late submission of the assessment tasks without a pre-approved extension will be penalised at the rate of 5% of the possible marks available per working day or part thereof. Assessment tasks submitted beyond 10 working days from the due date, or on or after the specified return date in the Class Summary, will not be accepted.

Assessment Task 4 is an exam, so late submission is not possible. Students with extenuating circumstances are advised to seek a deferred examination.

Requests for Assessment Adjustment (Assessment Extension and Extenuating Circumstances Application) should be submitted via ANUHub.

Referencing Requirements

The Academic Skills website has information to assist you with your writing and assessments. The website includes information about Academic Integrity including referencing requirements for different disciplines. There is also information on Plagiarism and different ways to use source material. Any use of artificial intelligence must be properly referenced. Failure to properly cite use of Generative AI will be considered a breach of academic integrity.

Returning Assignments

Please see the relevant assessment task details above.

Extensions and Penalties

Extensions and late submission of assessment pieces are covered by the Student Assessment (Coursework) Policy and Procedure. Extensions may be granted for assessment pieces that are not examinations or take-home examinations. If you need an extension, you must request an extension in writing on or before the due date. If you have documented and appropriate medical evidence that demonstrates you were not able to request an extension on or before the due date, you may be able to request it after the due date.

Resubmission of Assignments

Unless specified otherwise in the assessment requirements, resubmissions are permitted up until the due date and time, but not allowed afterward. Any submission done after the specified submission date and time will be considered a late submission and the listed penalty conditions will apply.

Privacy Notice

The ANU has made a number of third party, online, databases available for students to use. Use of each online database is conditional on student end users first agreeing to the database licensor’s terms of service and/or privacy policy. Students should read these carefully. In some cases student end users will be required to register an account with the database licensor and submit personal information, including their: first name; last name; ANU email address; and other information.
In cases where student end users are asked to submit ‘content’ to a database, such as an assignment or short answers, the database licensor may only use the student’s ‘content’ in accordance with the terms of service – including any (copyright) licence the student grants to the database licensor. Any personal information or content a student submits may be stored by the licensor, potentially offshore, and will be used to process the database service in accordance with the licensors terms of service and/or privacy policy.
If any student chooses not to agree to the database licensor’s terms of service or privacy policy, the student will not be able to access and use the database. In these circumstances students should contact their lecturer to enquire about alternative arrangements that are available.

Distribution of grades policy

Academic Quality Assurance Committee monitors the performance of students, including attrition, further study and employment rates and grade distribution, and College reports on quality assurance processes for assessment activities, including alignment with national and international disciplinary and interdisciplinary standards, as well as qualification type learning outcomes.

Since first semester 1994, ANU uses a grading scale for all courses. This grading scale is used by all academic areas of the University.

Support for students

The University offers students support through several different services. You may contact the services listed below directly or seek advice from your Course Convener, Student Administrators, or your College and Course representatives (if applicable).

• ANU Health, safety & wellbeing for medical services, counselling, mental health and spiritual support
• ANU Accessibility for students with a disability or ongoing or chronic illness
• ANU Dean of Students for confidential, impartial advice and help to resolve problems between students and the academic or administrative areas of the University
• ANU Academic Skills supports you make your own decisions about how you learn and manage your workload.
• ANU Counselling promotes, supports and enhances mental health and wellbeing within the University student community.
• ANUSA supports and represents all ANU students