A flexible vertical degree is an undergraduate and a postgraduate degree in one study program - gain two qualifications in less time.

Master of Marketing Management

A single two year postgraduate award offered by the ANU College of Business and Economics

Master of Marketing Management

2 Years 96 Units MMKMT

Study plan and program details

The Master of Marketing Management (MMM) program equips graduates and professionals from any discipline outside of Business to become evidence-based decision-makers, innovative problem solvers, responsible social citizens, and future leaders. The MMM program provides knowledge and skills in the area of marketing to supplement business leadership and managerial skills from non-business backgrounds.

In a typical first semester, students will study four introductory courses that provide a common foundation for all Research School of Management (RSM) postgraduate coursework programs. This common core will enable students within RSM to have a broad understanding of key management discipline areas that will support future studies towards a wide range of potential career paths. The common core also provides scope for students to transition between programs (if desired).

This is followed by specialised Marketing courses that provide knowledge about how to combine aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.

Industry placements via the CBE Internship courses are also available.

Research School of Management graduates complete their studies having demonstrated attributes of:

  • Evidence-based thought leaders
  • Innovators and pioneers
  • Collaborative problem solvers
  • Responsive and resilient professionals
  • Effective communicators
  • Internationally informed managers
  • Ethical and responsible decision-makers
  • Professionals with technical business competencies
  • Responsible decision-makers

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