Flexible Vertical Double
Not available for admission after 2020
Master of Marketing Management
A single two year postgraduate degree offered by the ANU College of Business and Economics
Master of Marketing Management2 Years 96 Units MMKMT
The Master of Marketing Management (MMM) program equips graduates and professionals from any discipline outside of business to become evidence-based decision makers, innovative problem solvers, responsible social citizens, and future leaders. The MMM program provides knowledge and skills in the area of marketing to supplement business leadership and managerial skills from non-business backgrounds.
In a typical first semester, students will study the four courses (Management Core) that provide a common foundation for all Research School of Management (RSM) postgraduate coursework programs. This common core will enable students within RSM to have a broad understanding of key management discipline areas that will support future studies towards a wide range of potential career paths. The common core also provides scope for students to transition between programs (if desired).
This is then followed by the specialised Marketing courses that provide knowledge about how to combine aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.
Industry placements via the CBE Internship courses are also available.
Research School of Management graduates complete their studies having demonstrated all the attributes of:
- Evidence-based thought leaders
- Innovators and pioneers
- Collaborative problem solvers
- Responsive and resilient professionals
- Effective communicators
- Internationally informed managers
- Ethical and responsible decision makers
- Professionals with technical business competencies