• Total units 24 Units
  • Areas of interest Commerce, Marketing, Statistics
  • Minor code MKRS-MIN

Students will be introduced to the marketing research process and the design of effective marketing research projects and how this translates into marketing tactics and decision making.

Learning Outcomes

  1. define, explain and illustrate marketing concepts, including the marketing mix, and their application to profit oriented and non-profit organisations;

  2. design and undertake a basic marketing research project;

  3. acquire and analyse data to make marketing decisions;

  4. identify appropriate marketing decision models to address common marketing problems;

  5. apply the principles of statistical modelling through the cycle of proposing a model, fitting it, criticising it, and modifying it;

  6. apply more advanced approaches such as multivariate techniques or generalised linear modeling to market research problems; and,

  7. successfully design and and plan the implementation of evidence-based marketing plans and strategies.

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Requirements

This minor requires the completion of 24 units, which must include:

12 units from the completion of the following course(s):

MKTG2004 - Marketing

MKTG2001 - Marketing Research


6 units from the completion of the following course(s):

STAT2008 - Regression Modelling

STAT2014 - Regression Modelling for Actuarial Studies


6 units from the completion of the following course(s):

STAT3005 - Advanced Marketing Research Methods

STAT3015 - Generalised Linear Modelling

18 units from completion of the following course(s):

Code Title Units
MKTG2001 Marketing Research 6
MKTG2004 Marketing 6
STAT2008 Regression Modelling 6

6 units from completion of the following course(s):

Code Title Units
STAT3005 Advanced Marketing Research Methods 6
STAT3015 Generalised Linear Models 6
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