• Offered by Research School of Management
  • ANU College ANU College of Business and Economics
  • Classification Transitional
  • Course subject Marketing
  • Areas of interest Marketing
  • Academic career PGRD
  • Mode of delivery In Person

Marketing Strategy has been specifically designed for postgraduate students to develop their ability to think strategically and to plan and implement effective marketing strategies. Emphasis is placed upon market definition and analysis, segmentation, competitor analysis, targeting, and the strategic decisions involved in organizational structure and design.

The fundamental premise underlying market–oriented strategy is that the customers that constitute the market are the starting point in strategy formulation. A significant component of this course involves determining how companies become market oriented and how this drives their strategies based on a shared understanding of markets and competition.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

Upon successful completion of the requirements for this course, students will be able to:

  1. describe and explain a method of strategic thinking and a set of practical tools for marketing;
  2. critically evaluate a firm's marketing activity, based on diagnosis, measurement and analysis;
  3. frame and implement innovative marketing strategies; and,
  4. communicate effectively in oral and written forms about marketing strategy using appropriate concepts, logic and rhetorical conventions.

Other Information

See the course outline on the College courses page. Outlines are uploaded as they become available. 

Indicative Assessment

Marketing strategy online simulation - students compete in teams to manage the marketing tactics of a firm over an 8 year period & group learning portfolio (40%); individual learning portfolio (30%); final exam (30%).

It is a requirement of the course that students pass the final exam

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.

Workload

3 hour seminar plus private study time.

Assumed Knowledge

Basic knowledge of marketing (coursework equivalent of MKTG7001 Marketing or relevant work experience)

Fees

Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Students continuing in their current program of study will have their tuition fees indexed annually from the year in which you commenced your program. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
3
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

Units EFTSL
6.00 0.12500
Domestic fee paying students
Year Fee Description
1994-2003 $2922
2014 $3246
2013 $3240
2012 $3240
2011 $3240
2010 $3240
2009 $3240
2008 $3240
2007 $3240
2006 $3240
2005 $3234
2004 $3234
International fee paying students
Year Fee
1994-2003 $2922
2014 $3948
2013 $3942
2012 $3942
2011 $3942
2010 $3942
2009 $3618
2008 $3618
2007 $3618
2006 $3534
2005 $3234
2004 $3234
Note: Please note that fee information is for current year only.

Offerings, Dates and Class Summary Links

There are no current offerings for this course.

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