• Offered by Research School of Management
  • ANU College ANU College of Business and Economics
  • Classification Transitional
  • Course subject Marketing
  • Academic career PGRD
  • Course convener
    • Dr Stephen Dann
  • Mode of delivery In Person
  • Offered in First Semester 2014
    See Future Offerings

The course introduces the principles and practice of marketing. Topics include the role of marketing and its organisational context; the marketing environment; market segmentation and target markets; market information, research analysis; industry analysis, marketing planning and competitive strategies; buyer behaviour in the consumer and business markets; pricing products and services; distribution channels; integrated marketing communications; marketing of services; e-marketing; managing and evaluating the marketing effort.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

Upon successful completion of the requirements for this course, students will be able to:

  1. define, explain and illustrate marketing concepts, including the marketing mix, and their application to profit oriented and non-profit organisations;
  2. explain and illustrate:
  • how marketing is integrated with other functional areas of business;
  • the need for a marketing orientation in the competitive global business environment;
  • the consequences of emerging information technologies for marketing strategy;
3. successfully design and and plan the implementation of marketing plans and strategies;4. critically evaluate case studies, identifying and analysing problems and then making recommendations for practical implementation;5. apply marketing concepts, illustrating the importance of major marketing decisions;6. communicate effectively, individually and in teams, in oral presentation and written forms using the concepts and terminology of the marketing discipline.

Other Information

See the course outline on the College courses page. Outlines are uploaded as they become available. 

Indicative Assessment

Assignments (x2) 25%; Marketing Plan 35%; Exam 40%

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.

Prescribed Texts

Solomon, Michael . , Hughes, Andrew . , Chitty, Bill . , Marshall, Greg . , Stuart, Elnora . , Fripp, Geoff . ,  ( 2009 ) , Marketing: Real People, Real Choices, 1st ed., Pearson Education, Sydney, Australia.

Summers ,  J . ,  &  Smith ,  B . ,  ( 2006 ) , Communication Skills Handbook: How to succeed in written and oral communication, 2nd ed, Wiley, Milton, Brisbane, Australia.

Fees

Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Students continuing in their current program of study will have their tuition fees indexed annually from the year in which you commenced your program. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
3
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

Units EFTSL
6.00 0.12500
Domestic fee paying students
Year Fee Description
1994-2003 $3234
2014 $3246
2013 $3240
2012 $3240
2011 $3240
2010 $3240
2009 $3240
2008 $3240
2007 $3240
2006 $3240
2005 $3234
2004 $3234
International fee paying students
Year Fee
1994-2003 $3234
2014 $3948
2013 $3942
2012 $3942
2011 $3942
2010 $3942
2009 $3618
2008 $3618
2007 $3618
2006 $3534
2005 $3234
2004 $3234
Note: Please note that fee information is for current year only.

Offerings, Dates and Class Summary Links

The list of offerings for future years is indicative only.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.

First Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
3387 17 Feb 2014 07 Mar 2014 31 Mar 2014 30 May 2014 In Person N/A

Responsible Officer: Registrar, Student Administration / Page Contact: Website Administrator / Frequently Asked Questions