Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

Upon successful completion of the requirements for this course, students will be able to:

1. define, explain and illustrate marketing concepts, including the marketing mix, and their application to profit oriented and non-profit organisations, including to scenarios deriving from students' personal work experiences;
2. explain and illustrate:

• how marketing is integrated with other functional areas of business;
• the need for a marketing orientation in the competitive global business environment;
• the consequences of emerging information technologies for marketing strategy;

1. successfully design and and plan the implementation of marketing plans and strategies;
2. critically evaluate case studies, identifying and analysing problems and then making recommendations for practical implementation;
3. apply marketing concepts, illustrating the importance of major marketing decisions;
4. communicate effectively, individually and in teams, in oral presentation and written forms using the concepts and terminology of the marketing discipline.

Other Information

See the course outline on the College courses page. Outlines are uploaded as they become available. 

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Requisite and Incompatibility

Offerings, Dates and Class Summary Links