Learning Outcomes
Upon successful completion, students will have the knowledge and skills to:
Upon successful completion of the requirements for this course, students will be able to:
- define, explain and illustrate marketing concepts, including the marketing mix, and their application to profit oriented and non-profit organisations, including to scenarios deriving from students' personal work experiences;
- explain and illustrate:
- how marketing is integrated with other functional areas of business;
- the need for a marketing orientation in the competitive global business environment;
- the consequences of emerging information technologies for marketing strategy;
- successfully design and and plan the implementation of marketing plans and strategies;
- critically evaluate case studies, identifying and analysing problems and then making recommendations for practical implementation;
- apply marketing concepts, illustrating the importance of major marketing decisions;
- communicate effectively, individually and in teams, in oral presentation and written forms using the concepts and terminology of the marketing discipline.
Other Information
See the course outline on the College courses page. Outlines are uploaded as they become available.
The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.
Requisite and Incompatibility
Fees
Tuition fees are for the academic year indicated at the top of the page.
If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
- Student Contribution Band:
- 3
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.
| Units | EFTSL |
|---|---|
| 6.00 | 0.12500 |
Course fees
- Domestic fee paying students
| Year | Fee |
|---|---|
| 2016 | $3660 |
- International fee paying students
| Year | Fee |
|---|---|
| 2016 | $4878 |
Offerings, Dates and Class Summary Links
ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities / tutorials so they can better plan their time. Find out more on the Timetable webpage.