• Offered by School of Art and Design
  • ANU College ANU College of Arts and Social Sciences
  • Course subject Design
  • Areas of interest Digital Arts, Digital Humanities, Creative Arts, Design
  • Academic career UGRD
  • Mode of delivery In Person
  • Offered in Second Semester 2017
    See Future Offerings

This course takes a design perspective on branding and identity. It centres on the creation of a brand tailored to the specificities of each student’s practice and professional aspirations. Students gain applied understanding through a process of research, analysis, design and production of a suite of brand collateral including items such as folio (website, sampler, book, eBook), poster, flyer, postcard, video, interactive media and packaging. The forms to be produced are not dictated and will be determined by each student's aims and expertise. While practical in focus, the course asks students to think critically about the concepts, values and techniques underpinning contemporary conceptions of branding. The course will be particularly relevant to final year students contemplating their future employment prospects, those wanting to market their particular skills and knowledge, or those intending to launch a business or start-up venture. 

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

Upon successful completion of this course, students will have the knowledge and skills to:
  1. Strategically apply branding identity concepts and practices.
  2. Creatively adapt to the technical and cultural constraints of a specific context.
  3. Conduct research and apply findings to design production.
  4. Substantiate design outcomes with research and rationale.

Indicative Assessment

Participation (10%) Learning Outcomes 1,2,4
Research & analysis report, 1200 words (20%) Learning Outcomes 1,3,4
Branding identity project (50%) Learning Outcomes 1-4
Project rationale, 1200 words (20%) Learning Outcomes 1,3,4
Assessment includes periodic critique and review sessions that provide formative feedback on work in progress.

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.


130 hours of total student learning time made up from:
a) 40 hours of contact comprising lectures, tutorials / workshops.
b) 90 hours of independent student research, reading and writing.

Requisite and Incompatibility

To enrol in this course you must have completed 84 units of study towards your degree. You are not able to enrol in this course if you have previously completed DESA2013 or DESA2014.

Preliminary Reading

Wheeler, A. (2012). Designing Brand Identity: An Essential Guide for the Whole Branding Team. Hoboken: John Wiley & Sons.
Klein, N., Rekar, A., & Damjan, J. (2004). No logo. Ljubljana: Maska.



Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

6.00 0.12500
Domestic fee paying students
Year Fee
2017 $2652
International fee paying students
Year Fee
2017 $4080
Note: Please note that fee information is for current year only.

Offerings, Dates and Class Summary Links

ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities / tutorials so they can better plan their time. Find out more on the Timetable webpage.

The list of offerings for future years is indicative only.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.

Second Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
9887 24 Jul 2017 31 Jul 2017 31 Aug 2017 27 Oct 2017 In Person N/A

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