- Code DESN2011
- Unit Value 6 units
- Offered by School of Art and Design
- ANU College ANU College of Arts and Social Sciences
- Course subject Design
- Areas of interest Digital Arts, Digital Humanities, Creative Arts, Design
- Academic career UGRD
- Mode of delivery In Person
This course takes a design perspective on branding and identity. It centres on the creation of a brand tailored to the specificities of each student’s practice and professional aspirations. Students gain applied understanding through a process of research, analysis, design and production of a suite of brand collateral including items such as folio (website, sampler, book, eBook), poster, flyer, postcard, video, interactive media and packaging. The forms to be produced are not dictated and will be determined by each student's aims and expertise. While practical in focus, the course asks students to think critically about the concepts, values and techniques underpinning contemporary conceptions of branding. The course will be particularly relevant to final year students contemplating their future employment prospects, those wanting to market their particular skills and knowledge, or those intending to launch a business or start-up venture.
Upon successful completion, students will have the knowledge and skills to:Upon successful completion of this course, students will have the knowledge and skills to:
- Strategically apply branding identity concepts and practices.
- Creatively adapt to the technical and cultural constraints of a specific context.
- Conduct research and apply findings to design production.
- Substantiate design outcomes with research and rationale.
Indicative AssessmentParticipation (10%) Learning Outcomes 1,2,4
Research & analysis report, 1200 words (20%) Learning Outcomes 1,3,4
Branding identity project (50%) Learning Outcomes 1-4
Project rationale, 1200 words (20%) Learning Outcomes 1,3,4
Assessment includes periodic critique and review sessions that provide formative feedback on work in progress.
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Workload130 hours of total student learning time made up from:
a) 40 hours of contact comprising lectures, tutorials / workshops.
b) 90 hours of independent student research, reading and writing.
Requisite and Incompatibility
Wheeler, A. (2012). Designing Brand Identity: An Essential Guide for the Whole Branding Team. Hoboken: John Wiley & Sons.
Klein, N., Rekar, A., & Damjan, J. (2004). No logo. Ljubljana: Maska.
Tuition fees are for the academic year indicated at the top of the page.
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- Student Contribution Band:
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.
Offerings, Dates and Class Summary Links
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