• Offered by School of Literature, Languages and Linguistics
  • ANU College ANU College of Arts and Social Sciences
  • Course subject Gender Studies
  • Areas of interest Cultural Studies, Gender Studies
  • Academic career UGRD
  • Mode of delivery In Person
  • Offered in Second Semester 2017
    See Future Offerings

An introduction to the field of cultural studies, this unit progresses through a “circuit of culture”. Using this model, it introduces the key concepts and practices of representation, identity, production, consumption and regulation. Two areas of contemporary culture will be of particular interest to this unit:

(1) issues surrounding advertising, corporate power and globalisation, and
(2) debates about the representation of gender and sexuality in the media and popular culture.

In the first half of the course, students will learn to use semiotics, a method that is widely used by cultural and feminist critics to study how meanings are produced in images and texts. Coupling semiotics with theories of identity, subjectivity, ideology and discourse students will analyse power relationships in popular culture. Students will also become familiar with debates relating to production and consumption. Upon completing the course requirements, students will have experience in applying core methods and theories analytically, and will be able to demonstrate critical reflection on key concepts shared by cultural and gender studies.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

Upon successful completion of this course, students will have the knowledge and skills to:

  1. understand the central model for this course: the 'circuit of culture';
  2. master a variety of tools for cultural studies and be able to use them in a concrete study of cultural practices, commodities, images,  and social media campaigns in contemporary culture;
  3. become familiar with developments and current debates within the field of cultural studies in a digital era, particularly issues surrounding; advertising, identity and gender;
  4. improve skills in independent research and in written and oral communication.

Indicative Assessment

Short Paper – Representation, 400 words (10%) [Learning Outcomes 1, 4]
Semiotic Analysis, 1200 words (25%) [Learning Outcomes 2, 3, 4]
Final Essay, 1750 words plus Abstract of 250 words (45%) [Learning Outcomes 1, 2, 3, 4]
Tutorial presentation, 5 Min duration (10%) [Learning Outcomes 1, 2, 4]
Tutorial preparation including reading and responses to questions, and participation, 4-5 hours/week (10%) [Learning Outcome 4]

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130 hours of total student learning time made up from:
a) 35 hours of contact: 24 hours of lectures and 11 hours of tutorials.
b) 95 hours of independent student research, reading and writing.

Preliminary Reading

* Stuart Hall (ed), Representation: Cultural Representations and Signifying Practices, the Open University/ Sage 1997 

* Roland Barthes, Mythologies, London, 1972
* Paul du Gay and Stuart Hall, Doing Cultural Studies: The Story of the Sony Walkman, Sage, 1997

The Journal of Popular Culture




Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

6.00 0.12500
Domestic fee paying students
Year Fee
2017 $2856
International fee paying students
Year Fee
2017 $4080
Note: Please note that fee information is for current year only.

Offerings, Dates and Class Summary Links

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Second Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
7178 24 Jul 2017 31 Jul 2017 31 Aug 2017 27 Oct 2017 In Person N/A

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