This course introduces you to the twin subjects of marketing and business communications where principles of EBM are applied to audience selection, message framing, stakeholder identification and problem solving. In business communication, you will have the opportunity to develop your communication skills by understanding theories of communication, and applying them to the practical aspects of tailoring a message to a targeted audience. By reflecting on your own work, and the work of your peers, you will gain insight into the processes of developing your own communication style. In stakeholder-based marketing, you will focus on the use of marketing concepts to create, communicate and deliver marketing solutions that are of value to an identified business audience. This includes engaging the needs of different audience stakeholders to ensure an ethically balanced approach between the needs of the organisation, market and society at large.
Learning Outcomes
Upon successful completion, students will have the knowledge and skills to:
After completion of the course, students should be able to:1. Determine stakeholder interests and requirements
2. Employ evidence-based decision making to determine appropriate methods of communicating to stakeholders
3. Establish the relevant stakeholder groups that the organisation needs to address in their marketing activity
4. Justify the choice of target audience for marketing communication
5. Integrate stakeholder knowledge and communication to solve customer needs
6. Deliver effective communication that reflects the complexity of real-world stakeholder issues
Indicative Assessment
1. Written portfolio of stakeholder communications (25%)2. Oral presentation (20%)
3. Self-Reflective Evaluation Assessment (5%)
4. Coherent MCQs (15%)
5. Rapid evaluation assessment (30%)
6. Self-Reflective Evaluation Assessment (5%)
The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.
Workload
The average student workload for this course is 10 hours per week. For on-campus students this includes time spent in scheduled classes and self-directed study time. For on-line students this includes time spent reading, researching, studying and participating in on-line activities.Requisite and Incompatibility
Fees
Tuition fees are for the academic year indicated at the top of the page.
If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
- Student Contribution Band:
- 3
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.
Units | EFTSL |
---|---|
6.00 | 0.12500 |
Course fees
- Domestic fee paying students
Year | Fee |
---|---|
2017 | $3852 |
- International fee paying students
Year | Fee |
---|---|
2017 | $5130 |
Offerings, Dates and Class Summary Links
ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities / tutorials so they can better plan their time. Find out more on the Timetable webpage.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.
First Semester
Class number | Class start date | Last day to enrol | Census date | Class end date | Mode Of Delivery | Class Summary |
---|---|---|---|---|---|---|
On-line | ||||||
4610 | 20 Feb 2017 | 27 Feb 2017 | 31 Mar 2017 | 26 May 2017 | Online | N/A |
On-campus | ||||||
4611 | 20 Feb 2017 | 27 Feb 2017 | 31 Mar 2017 | 26 May 2017 | In Person | N/A |
Only for students commencing MBA in 2017 or later | ||||||
4857 | 20 Feb 2017 | 27 Feb 2017 | 31 Mar 2017 | 26 May 2017 | In Person | N/A |
Second Semester
Class number | Class start date | Last day to enrol | Census date | Class end date | Mode Of Delivery | Class Summary |
---|---|---|---|---|---|---|
On-line | ||||||
9657 | 24 Jul 2017 | 31 Jul 2017 | 31 Aug 2017 | 27 Oct 2017 | Online | N/A |
On-campus | ||||||
9658 | 24 Jul 2017 | 31 Jul 2017 | 31 Aug 2017 | 27 Oct 2017 | In Person | N/A |