• Offered by Research School of Management
  • ANU College ANU College of Business and Economics
  • Course subject Marketing
  • Areas of interest Business Information Systems, International Business, Management, Marketing, Business Administration
  • Academic career PGRD
  • Course convener
    • Dr Andrew Hughes
    • Dr Karen Jansen
    • Katerina Kormusheva
  • Mode of delivery Online or In Person
  • Offered in First Semester 2017
    Second Semester 2017
    See Future Offerings

This course introduces you to the twin subjects of marketing and business communications where principles of EBM are applied to audience selection, message framing, stakeholder identification and problem solving.  In business communication, you will have the opportunity to develop your communication skills by understanding theories of communication, and applying them to the practical aspects of tailoring a message to a targeted audience. By reflecting on your own work, and the work of your peers, you will gain insight into the processes of developing your own communication style.  In stakeholder-based marketing, you will focus on the use of marketing concepts to create, communicate and deliver marketing solutions that are of value to an identified business audience. This includes engaging the needs of different audience stakeholders to ensure an ethically balanced approach between the needs of the organisation, market and society at large.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

After completion of the course, students should be able to:

1.  Determine stakeholder interests and requirements
2.  Employ evidence-based decision making to determine appropriate methods of communicating to stakeholders
3.  Establish the relevant stakeholder groups that the organisation needs to address in their marketing activity
4.  Justify the choice of target audience for marketing communication
5.  Integrate stakeholder knowledge and communication to solve customer needs
6.  Deliver effective communication that reflects the complexity of real-world stakeholder issues

Indicative Assessment

1. Written portfolio of stakeholder communications (25%)
2. Oral presentation (20%)
3. Self-Reflective Evaluation Assessment (5%)
4. Coherent MCQs (15%)
5. Rapid evaluation assessment (30%)
6. Self-Reflective Evaluation Assessment (5%)

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.

Workload

The average student workload for this course is 10 hours per week. For on-campus students this includes time spent in scheduled classes and self-directed study time. For on-line students this includes time spent reading, researching, studying and participating in on-line activities.

Requisite and Incompatibility

To enrol in this course you must be studying one of the following programs: CMGMT, MBADM, 7417XMBIS, MEINV, MIMGT, MLEAD, MMGMT, MMKMT, MPROM.

Fees

Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
3
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

Units EFTSL
6.00 0.12500
Domestic fee paying students
Year Fee
2017 $3852
International fee paying students
Year Fee
2017 $5130
Note: Please note that fee information is for current year only.

Offerings, Dates and Class Summary Links

The list of offerings for future years is indicative only.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.

First Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
On-line
4610 20 Feb 2017 27 Feb 2017 31 Mar 2017 26 May 2017 Online N/A
On-campus
4611 20 Feb 2017 27 Feb 2017 31 Mar 2017 26 May 2017 In Person N/A
Only for students commencing MBA in 2017 or later
4857 20 Feb 2017 27 Feb 2017 31 Mar 2017 26 May 2017 In Person N/A

Second Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
On-line
9657 24 Jul 2017 31 Jul 2017 31 Aug 2017 27 Oct 2017 Online N/A
On-campus
9658 24 Jul 2017 31 Jul 2017 31 Aug 2017 27 Oct 2017 In Person N/A

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