• Offered by Research School of Management
  • ANU College ANU College of Business and Economics
  • Course subject Marketing
  • Areas of interest Business Information Systems, International Business, Management, Marketing, Business Administration
  • Academic career PGRD
  • Mode of delivery Online or In Person
  • Offered in First Semester 2020
    Autumn Session 2020
    Second Semester 2020
    Spring Session 2020
    See Future Offerings

This course introduces you to the twin subjects of marketing and business communications where principles of EBM are applied to audience selection, message framing, stakeholder identification and problem solving.  In business communication, you will have the opportunity to develop your communication skills by understanding theories of communication, and applying them to the practical aspects of tailoring a message to a targeted audience. By reflecting on your own work, and the work of your peers, you will gain insight into the processes of developing your own communication style.  In stakeholder-based marketing, you will focus on the use of marketing concepts to create, communicate and deliver marketing solutions that are of value to an identified business audience. This includes engaging the needs of different audience stakeholders to ensure an ethically balanced approach between the needs of the organisation, market and society at large.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

  1. Determine stakeholder interests and requirements
  2. Employ evidence-based decision making to determine appropriate methods of communicating to stakeholders
  3. Establish the relevant stakeholder groups that the organisation needs to address in their marketing activity
  4. Justify the choice of target audience for marketing communication
  5. Integrate stakeholder knowledge and communication to solve customer needs
  6. Deliver effective communication that reflects the complexity of real-world stakeholder issues

Indicative Assessment

  1. Written portfolio of stakeholder communications (25) [LO null]
  2. Oral presentation (20) [LO null]
  3. Self-Reflective Evaluation Assessment (5) [LO null]
  4. Coherent MCQs (15) [LO null]
  5. Rapid evaluation assessment (30) [LO null]
  6. 6. Self-Reflective Evaluation Assessment (5%) (5) [LO null]

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.

Workload

Students taking this course in First or Second Semester are expected to commit at least 10 hours per week to completing the work. This will include 3 hours per week in class and at least 7 hours a week on average on course reading, research, writing and assessment work.

Where this course is offered in intensive delivery mode as a continuous block over a shorter period of time, the expected total time commitment for this course will be 130 hours.

 

Inherent Requirements

Not applicable

Requisite and Incompatibility

To enrol in this course you must be studying one of the following Research School of Management postgraduate programs, or by permission from the Research School of Management (enquiries.rsm@anu.edu.au): Graduate Certificate of Management – CMGMT Master of Business Administration - MBADM Master of Business Administration (Advanced) – VBADM Master of Project Management - MPROM Master of Project Management (Advanced) - VPROM Master of Entrepreneurship and Innovation – MEINV Master of Entrepreneurship and Innovation (Advanced) - VEINV Master of International Management – MIMGT Master of International Management (Advanced) - VIMGT Master of Leadership – MLEAD Master of Leadership (Advanced) - VLEAD Master of Marketing Management - MMKMT Master of Marketing Management (Advanced) - VMKMT Master of Business Information Systems – MBINS Master of Business Information Systems (Advanced) - VBINS

Fees

Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
3
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

Units EFTSL
6.00 0.12500
Note: Please note that fee information is for current year only.

Offerings and Dates

The list of offerings for future years is indicative only

First Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
On-campus
3271 24 Feb 2020 02 Mar 2020 31 Mar 2020 29 May 2020 In Person N/A
On-line
3272 24 Feb 2020 02 Mar 2020 31 Mar 2020 29 May 2020 In Person N/A
MBA
3455 24 Feb 2020 02 Mar 2020 31 Mar 2020 29 May 2020 In Person N/A

Autumn Session

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
Taught in China in the Mandarin language
5400 01 Apr 2020 24 Apr 2020 24 Apr 2020 30 Jun 2020 In Person N/A

Second Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
On-campus
8281 27 Jul 2020 03 Aug 2020 31 Aug 2020 30 Oct 2020 In Person N/A
On-line
8282 27 Jul 2020 03 Aug 2020 31 Aug 2020 30 Oct 2020 Online N/A

Spring Session

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
Taught in China in the Mandarin language
9371 01 Oct 2020 23 Oct 2020 23 Oct 2020 31 Dec 2020 In Person N/A

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