The course introduces the principles and practice of marketing. Topics include the role of marketing and its organisational context; the marketing environment; market segmentation and target markets; market information, research analysis; industry analysis, marketing planning and competitive strategies; buyer behaviour in the consumer and business markets; pricing products and services; distribution channels; integrated marketing communications; marketing of services; e-marketing; managing and evaluating the marketing effort.
Learning Outcomes
Upon successful completion, students will have the knowledge and skills to:
Upon successful completion of the requirements for this course, students will be able to:
- define, explain and illustrate marketing concepts, including the marketing mix, and their application to profit oriented and non-profit organisations;
- explain and illustrate:
- how marketing is integrated with other functional areas of business;
- the need for a marketing orientation in the competitive global business environment;
- the consequences of emerging information technologies for marketing strategy;
4. critically evaluate case studies, identifying and analysing problems and then making recommendations for practical implementation;
5. apply marketing concepts, illustrating the importance of major marketing decisions;
6. communicate effectively, individually and in teams, in oral presentation and written forms using the concepts and terminology of the marketing discipline.
Other Information
International students who wish to enrol in the online course should confirm that visa conditions allow them to do so. Generally international students can complete no more than 25% of their program by distance and/or online learning. For example, for a two year program of 16 courses, no more than four courses can be completed online.
In addition, all international students must be enrolled in at least one subject that is not by distance and/or online for every semester of their program. If you have any questions please seek program advice from the College.
The Semester 1 classes (both online and on campus modes) are only available to students studying in Australia.
See the course outline on the College courses page. Outlines are uploaded as they become available.
Indicative Assessment
See the course outline on the College courses page for the indicative assessment.The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.
Workload
Students taking this course are expected to commit at least 10 hours per week to completing the work. This will include 3 hours per week in class and at least 7 hours a week on average (including non-teaching weeks) on course reading, research, writing and assignment work.
Fees
Tuition fees are for the academic year indicated at the top of the page.
If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
- Student Contribution Band:
- 3
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.
| Units | EFTSL |
|---|---|
| 6.00 | 0.12500 |
Course fees
- Domestic fee paying students
| Year | Fee |
|---|---|
| 2017 | $3852 |
- International fee paying students
| Year | Fee |
|---|---|
| 2017 | $5130 |
Offerings, Dates and Class Summary Links
ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities / tutorials so they can better plan their time. Find out more on the Timetable webpage.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.
Summer Session
| Class number | Class start date | Last day to enrol | Census date | Class end date | Mode Of Delivery | Class Summary |
|---|---|---|---|---|---|---|
| Taught on Campus | ||||||
| 1684 | 03 Jan 2017 | 03 Jan 2017 | 13 Jan 2017 | 31 Jan 2017 | In Person | N/A |
Winter Session
| Class number | Class start date | Last day to enrol | Census date | Class end date | Mode Of Delivery | Class Summary |
|---|---|---|---|---|---|---|
| Taught in China in the Chinese Language | ||||||
| 6596 | 20 Jul 2017 | 21 Jul 2017 | 28 Jul 2017 | 31 Jul 2017 | In Person | N/A |
Spring Session
| Class number | Class start date | Last day to enrol | Census date | Class end date | Mode Of Delivery | Class Summary |
|---|---|---|---|---|---|---|
| Taught in China in the Chinese Language | ||||||
| 9526 | 15 Dec 2017 | 22 Dec 2017 | 22 Dec 2017 | 24 Dec 2017 | In Person | N/A |
