• Offered by Research School of Management
  • ANU College ANU College of Business and Economics
  • Classification Transitional
  • Course subject Marketing
  • Academic career PGRD
  • Mode of delivery Online or In Person
  • Offered in Summer Session 2017
    Winter Session 2017
    Spring Session 2017
    See Future Offerings

The course introduces the principles and practice of marketing. Topics include the role of marketing and its organisational context; the marketing environment; market segmentation and target markets; market information, research analysis; industry analysis, marketing planning and competitive strategies; buyer behaviour in the consumer and business markets; pricing products and services; distribution channels; integrated marketing communications; marketing of services; e-marketing; managing and evaluating the marketing effort.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

Upon successful completion of the requirements for this course, students will be able to:

  1. define, explain and illustrate marketing concepts, including the marketing mix, and their application to profit oriented and non-profit organisations;
  2. explain and illustrate:
  • how marketing is integrated with other functional areas of business;
  • the need for a marketing orientation in the competitive global business environment;
  • the consequences of emerging information technologies for marketing strategy;
3. successfully design and plan the implementation of marketing plans and strategies;
4. critically evaluate case studies, identifying and analysing problems and then making recommendations for practical implementation;
5. apply marketing concepts, illustrating the importance of major marketing decisions;
6. communicate effectively, individually and in teams, in oral presentation and written forms using the concepts and terminology of the marketing discipline.

Other Information

International students who wish to enrol in the online course should confirm that visa conditions allow them to do so. Generally international students can complete no more than 25% of their program by distance and/or online learning. For example, for a two year program of 16 courses, no more than four courses can be completed online.

In addition, all international students must be enrolled in at least one subject that is not by distance and/or online for every semester of their program. If you have any questions please seek program advice from the College.

The Semester 1 classes (both online and on campus modes) are only available to students studying in Australia.

See the course outline on the College courses page. Outlines are uploaded as they become available. 

Indicative Assessment

See the course outline on the College courses page for the indicative assessment.

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.

Workload

Students taking this course are expected to commit at least 10 hours per week to completing the work. This will include 3 hours per week in class and at least 7 hours a week on average (including non-teaching weeks) on course reading, research, writing and assignment work.

Fees

Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
3
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

Units EFTSL
6.00 0.12500
Domestic fee paying students
Year Fee
2017 $3852
International fee paying students
Year Fee
2017 $5130
Note: Please note that fee information is for current year only.

Offerings and Dates

The list of offerings for future years is indicative only

Summer Session

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
Taught on Campus
1684 03 Jan 2017 03 Jan 2017 13 Jan 2017 31 Jan 2017 In Person N/A

Winter Session

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
Taught in China in the Chinese Language
6596 20 Jul 2017 21 Jul 2017 28 Jul 2017 31 Jul 2017 In Person N/A

Spring Session

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
Taught in China in the Chinese Language
9526 15 Dec 2017 22 Dec 2017 22 Dec 2017 24 Dec 2017 In Person N/A

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