This course builds on a foundation knowledge of topics in quantitative analysis, marketing analytics and principles of marketing. The course will present a hands-on approach to learning a variety of basic models developed in the field of Marketing Science, to support decisions. At the ANU (MMIB) there are no courses in either undergraduate or postgraduate level that provide an in-depth treatment of such models.
Broadly, this course aims to equip participants with proven modeling approaches to guide decision making in a variety of areas of application in marketing.
Learning Outcomes
Upon successful completion, students will have the knowledge and skills to:
This course will equip students with the ability to:
- Assess situations where a model is useful to guide decision making.
- Understand, build and implement tools that capture the most important aspects of a decision.
- Evaluate the relative performance of alternative models.
- Transform data into metrics useful for model building.
- Understand the inner workings of key marketing models.
- Clearly communicate how marketing models aid understanding of behavior of customers and markets, and how they can be used to improve decision making.
Other Information
See the course outline on the College courses page. Outlines are uploaded as they become available.
Indicative Assessment
Assessment will be based on three elements: participation in coursework, inclusive of class and workshop participation, group based homework exercises, and a major individual exercise.
The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.
Workload
Students taking this course are expected to commit at least 10 hours per week to completing the work. This will include 3 hours per week in class and at least 7 hours a week on average (including non-teaching weeks) on course reading, research, writing and assignment work.
Requisite and Incompatibility
Prescribed Texts
No prescribed texts are currently offered.
Fees
Tuition fees are for the academic year indicated at the top of the page.
If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.
- Student Contribution Band:
- 3
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.
| Units | EFTSL |
|---|---|
| 6.00 | 0.12500 |
Course fees
- Domestic fee paying students
| Year | Fee |
|---|---|
| 2017 | $3852 |
- International fee paying students
| Year | Fee |
|---|---|
| 2017 | $5130 |
Offerings, Dates and Class Summary Links
ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities / tutorials so they can better plan their time. Find out more on the Timetable webpage.