• Offered by School of Culture History and Language
  • ANU College ANU College of Asia and the Pacific
  • Course subject Asian Studies

This course introduces students to the world of pop culture in East Asia including collecting, advertising, movies, gadgets, fashion, K-pop and online communities. Students are introduced to a number of major theoretical paradigms in cultural studies, which they are then encouraged to apply to aspects of popular culture in East Asia, with a slight emphasis on Korea overall. Not all topics will deal with the present, as important aspects of pop culture during the early years of the twentieth century are also deliberated; as part of their assessment students are expected to submit a final essay on an aspect of East Asian popular culture from before 1980. 

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

On the successful completion of this course, students should be able to:

  1. Understand the roots and outcomes of some of the primary idiosyncracies of East Asian popular culture;
  2. Discuss and question popular practical and theoretical paradigms that apply in cultural studies, and evaluate their merits and shortcomings; 
  3. Examine the historical, social and cultural environments that produce pop products and apply this knowledge to produce critical analyses; 
  4. Construct persuasive hypotheses regarding the root causes of fan behavior and consumption patterns;
  5. Publicly present and defend ideas and positions.

Other Information

This is a co-taught course. Any cap on enrolments in one course applies to both courses combined.

Indicative Assessment

Five literature reviews of 1350 words each 40%
Participation in discussion 10%
Presentation 15%
Final essay (3500 words) 35%

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.


The course comprises a weekly load of three contact hours. It demands five hours of tutorial preparation, including assigned readings, and a review of lectures. The total workload for the course is 130 hours including in class time and independent study. 

Requisite and Incompatibility

This course is incompatible with ASIA2074.

Prescribed Texts


Preliminary Reading

A list of recommended reading will be available on Wattle, including:
Jeanne NEMETH, “Contemporary Collecting: Examining Passionate Pursuits,” Journal of Cultural Research in Art Education 23 (2005): 41–51.
Daniel BLACK, “Wearing Out Racial Discourse: Tokyo Street Fashion and Race as Style,” The Journal of Popular Culture 42:2 (2009): 239–56.
Laura MILLER, “Youth Fashion and Changing Beautification Practices.” In Modern Japanese Culture Vol. 2, ed. by D. P. Martinez (London & NY: Routledge, 2007), pp. 88–103. 
Millie R. CREIGHTON, “Imaging the Other in Japanese Advertising Campaigns.” In Occidentalism: Images of the West, ed. by
James G. Carrier (Oxford: Clarendon Press, 1995), pp. 135–60.
Perry JOHANSSON, “Consuming the Other: The Fetish of the Western Woman in Chinese Advertising and Popular Culture,” Postcolonial Studies 2:3 (1999): 377–88. 
Koichi IWABUCHI, “How ‘Japanese’ is Poke´mon?"" In Pikachu’s Global Adventure: The Rise and Fall of Pokémon, ed. by Joseph Jay Tobin (Duke University Press, 2004), pp. 53–79.
Emiko OKAYAMA and Francesco RICATTI, “Tokidoki, Cute and Sexy Fantasies between East and West: Contemporary Aesthetics for the Global Market,” Journal of Multidisciplinary International Studies 5:2 (July 2008): 1–23. 
Hideaki FUJIKI, “Benshi as Stars: The Irony of the Popularity and Respectability of Voice Performers in Japanese Cinema,” Cinema Journal 45:2 (Winter, 2006): 68–84.


Tuition fees are for the academic year indicated at the top of the page.  

If you are a domestic graduate coursework or international student you will be required to pay tuition fees. Tuition fees are indexed annually. Further information for domestic and international students about tuition and other fees can be found at Fees.

Student Contribution Band:
Unit value:
6 units

If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees.  Where there is a unit range displayed for this course, not all unit options below may be available.

6.00 0.12500
Domestic fee paying students
Year Fee
2018 $3180
International fee paying students
Year Fee
2018 $4860
Note: Please note that fee information is for current year only.

Offerings, Dates and Class Summary Links

ANU utilises MyTimetable to enable students to view the timetable for their enrolled courses, browse, then self-allocate to small teaching activities / tutorials so they can better plan their time. Find out more on the Timetable webpage.

The list of offerings for future years is indicative only.
Class summaries, if available, can be accessed by clicking on the View link for the relevant class number.

First Semester

Class number Class start date Last day to enrol Census date Class end date Mode Of Delivery Class Summary
4444 25 Feb 2019 04 Mar 2019 31 Mar 2019 31 May 2019 In Person View

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