- Code BUSI7020
- Unit Value 6 units
- Offered by Research School of Management
- ANU College ANU College of Business and Economics
- Course subject Business
- Areas of interest Commerce, International Business
- Academic career PGRD
- Stewart Rendall
- Mode of delivery In Person
First Semester 2019
See Future Offerings
The course provides an overview of business in Europe and an examination of specific issues related to foreign companies doing business in Europe. Specific topics include the European business environment, European Union institutions, legal framework and policies, the growth of the European Union, emerging European economies, business strategy for the European market, marketing strategy in Europe, managing cultural diversity in Europe, human resource management issues in Europe, and corporate governance and control in Europe. The aim of the course is to enhance students understanding of the European business environment, the organisation of the European Union and its associated policies, and their impact upon the business and marketing strategies of firms in Europe.
Upon successful completion, students will have the knowledge and skills to:
- Distinguish between the different business environments in the European Union;
- Establish the roles and functions of different institutions and their impact on organizations;
- Describe the challenges in terms of cultural differences in the European Union and implications of management decisions;
- Explain how the organization of the European Union and European integration impact on organizations and their strategies;
- Reflect on the emerging evidence about changing nature of business environment in the European Union, its institutions and policies and their impact on organizations;
- Generate courses of action appropriate to a situation and problem.
- See the course outline onthe College courses pagefor the indicative assessment. (null) [LO null]
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Students taking this course are expected to commit at least 10 hours per week to completing the work. This will include 3 hours per week in class and at least 7 hours a week on average (including non-teaching weeks) on course reading, research, writing and assignment work.
Tuition fees are for the academic year indicated at the top of the page.
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- Student Contribution Band:
- Unit value:
- 6 units
If you are an undergraduate student and have been offered a Commonwealth supported place, your fees are set by the Australian Government for each course. At ANU 1 EFTSL is 48 units (normally 8 x 6-unit courses). You can find your student contribution amount for each course at Fees. Where there is a unit range displayed for this course, not all unit options below may be available.
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