The course provides an overview of business in Europe and an examination of specific issues related to foreign companies doing business in Europe. Specific topics include the European business environment, European Union institutions, legal framework and policies, the growth of the European Union, emerging European economies, business strategy for the European market, marketing strategy in Europe, managing cultural diversity in Europe, human resource management issues in Europe, and corporate governance and control in Europe. The aim of the course is to enhance students understanding of the European business environment, the organisation of the European Union and its associated policies, and their impact upon the business and marketing strategies of firms in Europe.

Learning Outcomes

Upon successful completion, students will have the knowledge and skills to:

1. Distinguish between the different business environments in the European Union;
2. Establish the roles and functions of different institutions and their impact on organizations;
3. Describe the challenges in terms of cultural differences in the European Union and implications of management decisions;
4. Explain how the organization of the European Union and European integration impact on organizations and their strategies;
5. Reflect on the emerging evidence about changing nature of business environment in the European Union, its institutions and policies and their impact on organizations;
6. Generate courses of action appropriate to a situation and problem.

Research-Led Teaching

Research-led features of this course:

Group research essay, where students have to do research on the proposed topics.

Case presentation - to answer some of the assessment questions students will need to do some research to understand what happened since the case was published.

Field Trips

There are no field trips for this course

Additional Course Costs

There are no additional costs for this course

Examination Material or equipment

This course has a Final Examination held during the end of semester examination period.

Further details communicated by the ANU Examinations Office later in semester.

Required Resources

It is expected that the following publications, as a minimum, are reviewed on a weekly basis

• The Economist - copies held online in the ANU library                   
• BBC News
• DW
• EU News

Example web links for such useful European business news sources

• https://www.dw.com/en/top-stories/business/s-1431
• https://www.euronews.com/news/business
• https://www.eubusiness.com
• https://www.bbc.com/news/world/europe
• https://www.bbc.com/news/business

In addition, sections of the following textbook will be used - updates on Wattle

Business Dynamics and Productivity

https://www.oecd-ilibrary.org/employment/business-dynamics-and-productivity_9789264269231-en

A copy of this textbook is available free of charge via the ANU subscription (access link from on-campus or by Virtual ANU )

Elements of the following textbook may be used

D. Johnson and C. Turner, European Business (Routledge, 2015, 3rd edition).

A copy of the textbook will be held in the ANU library reserve & short loan collection.

Staff Feedback

Students will be given feedback in the following forms in this course:

• Written comments
• Verbal comments
• Feedback to the whole class, to groups, to individuals, focus groups

Student Feedback

ANU is committed to the demonstration of educational excellence and regularly seeks feedback from students. Students are encouraged to offer feedback directly to their Course Convener or through their College and Course representatives (if applicable). The feedback given in these surveys is anonymous and provides the Colleges, University Education Committee and Academic Board with opportunities to recognise excellent teaching, and opportunities for improvement. The Surveys and Evaluation website provides more information on student surveys at ANU and reports on the feedback provided on ANU courses.

Class Schedule

Week/Session	Summary of Activities	Assessment
1	Week 1: Topic 1: What is European business?	Introduction to the course Lecture We will outline the organisation of lectures and tutorials, discuss the topics for the lectures and form groups of students for the presentations, and see what questions students have about business in Europe. There will be quiz (not weighted) to evaluate the general knowledge of the class about Europe and European Business. Tasks provided for Week 2 Provide two questions about business in Europe that you would like to see answered in the course during the semester for discussion in the Week 2 Tutorial. Tutorial No Tutorial in Week 1
2	Topic 2: Germany	Lecture: Germany The automotive industry in Europe. Cross cultural management and marketing in the German context The legislation and regulatory framework as it relates to competition in Europe. Tutorial: Group Exercise - create a hypothetical Australian based company (your choice of industry & product). Review appropriateness (issues, challenges and opportunities) re establishment of a subsidiary company in Europe
3	Topic 3: The United Kingdom	Lecture: United Kingdom. The Aerospace sector within Europe. Cross cultural management and marketing in the UK context. The legislation and regulatory framework as it relates to competition in Europe. Tutorial: Group Exercise - create a hypothetical Australian based company (your choice of industry & product). Review appropriateness (issues, challenges and opportunities) re establishment of a subsidiary company in Germany
4	Topic 4: France	Lecture: France The Chemical sector within Europe. Cross cultural management and marketing in the French context. The legislation and regulatory framework as it relates to currency and the Euro in Europe. Tutorial: Group Exercise - create a hypothetical Australian based company (your choice of industry & product). Review appropriateness (issues, challenges and opportunities) re establishment of a subsidiary company in the United Kingdom
5	Topic 5: Italy	Lecture: Italy. The Retail sector within Europe. Cross cultural management and marketing in the Italian context. The legislation and regulatory framework as it relates to consumer protection in Europe. Tutorial: Group Exercise - create a hypothetical Australian based company (your choice of industry & product). Review appropriateness (issues, challenges and opportunities) re establishment of a subsidiary company in France
6	Topic 6: Spain	Lecture: Spain The travel sector within Europe. Cross cultural management and marketing in the Spanish context. The legislation and regulatory framework as it relates to transport in Spain Tutorial: Group Exercise - create a hypothetical Australian based company (your choice of industry & product). Review appropriateness (issues, challenges and opportunities) re establishment of a subsidiary company in Italy Country Analysis due Monday
7	Topic 7: Norway	Lecture: Norway. The Education sector within Europe. Cross cultural management and marketing in the Norwegian context. The legislation and regulatory framework as it relates to industry in Europe. Tutorial: Group Exercise - based on the first six weeks, create a Business Plan for the creation, establishment and outline the first 12 months activities of the hypothetical subsidiary company (your choice as to country).
8	Topic 8: Eire	Lecture: Eire. The IT sector within Europe. Cross cultural management and marketing in the Irish context. The legislation and regulatory framework as it relates to competition in Europe. Tutorial: Group Exercise - based on the first six weeks, create a Business Plan for the creation, establishment and outline the first 12 months activities of the hypothetical subsidiary company (your choice as to country).
9	Topic 9: Russia	Lecture: Russia. The Defence sector within Europe. Cross cultural management and marketing in the Russian context. The legislation and regulatory framework as it relates to the environment in Europe. Tutorial: Group Exercise - based on the first six weeks, create a Business Plan for the creation, establishment and outline the first 12 months activities of the hypothetical subsidiary company (your choice as to country). Essay due Friday 4pm
10	Topic 10: Poland	Lecture: Poland. The Food sector within Europe. Cross cultural management and marketing in the Polish context. The legislation and regulatory framework as it relates to energy in Europe. Tutorial: Group Exercise - based on the first six weeks, create a Business Plan for the creation, establishment and outline the first 12 months activities of the hypothetical subsidiary company (your choice as to country).
11	Topic 11: Netherlands	Lecture: Netherlands. The Biotechnology sector within Europe. Cross cultural management and marketing in the Dutch context. The legislation and regulatory framework as it relates to EU enlargement in Europe. Tutorial: Group Exercise - based on the first six weeks, create a Business Plan for the creation, establishment and outline the first 12 months activities of the hypothetical subsidiary company (your choice as to country).
12	Topic 12: Course Review	Lecture: Review of all countries The future for Europe. Cross cultural management and marketing in the European context. Tutorial: Group Exercise - Present the Business Plan (see weeks 7 to 11). Business Plan (Group) due Tuesday

Tutorial Registration

Full instructions for how to enrol in a tutorial are provided on the class wattle site.

Assessment Summary

Assessment task	Value	Due Date	Return of assessment	Learning Outcomes
Topic Analysis (Individual)	10 %	17/03/2020	31/03/2020	1,2,3,4,5
Country Analysis	15 %	30/03/2020	13/04/2020	1,2,3,4,5
Business Plan (Group)	15 %	26/05/2020	09/06/2020	1,2,3,4,5,6
Essay (Individual)	20 %	08/05/2020	22/05/2020	1,2,3,4,5,6
Final exam (Individual)	40 %	04/06/2020	02/07/2020	1,2,3,4,5

* If the Due Date and Return of Assessment date are blank, see the Assessment Tab for specific Assessment Task details

Policies

ANU has educational policies, procedures and guidelines, which are designed to ensure that staff and students are aware of the University’s academic standards, and implement them. Students are expected to have read the Academic Misconduct Rule before the commencement of their course. Other key policies and guidelines include:

• Student Assessment (Coursework) Policy and Procedure
• Special Assessment Consideration Policy and General Information
• Student Surveys and Evaluations
• Deferred Examinations
• Student Complaint Resolution Policy and Procedure

Assessment Requirements

The ANU is using Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. For additional information regarding Turnitin please visit the ANU Online website Students may choose not to submit assessment items through Turnitin. In this instance you will be required to submit, alongside the assessment item itself, hard copies of all references included in the assessment item.

Moderation of Assessment

Marks that are allocated during Semester are to be considered provisional until formalised by the College examiners meeting at the end of each Semester. If appropriate, some moderation of marks might be applied prior to final results being released.

Participation

Participation is expected in all classes and assessment

Examination(s)

Examination information will be available at https://exams.anu.edu.au/timetable/

Assessment Task 1

Topic Analysis (Individual)

This component is intended to evaluate your analytical and problem-solving skills; more specifically, your ability to understand situations and diagnose problems, and to recommend courses of action in relation to those situations and problems and to communicate your views effectively.

In week 4, each student will submit, via Turnitin, an analysis of a topic to be provided in the week prior to submission.

Due Date: Week 4

Return of assessment: Friday of Week 6. All students will receive feedback throughout the semester, commencing from week 4 of semester.

Note: extension for this assessment item is not applicable, and thus won't be approved, as it is assessed on an ongoing basis.

Assessment Task 2

Country Analysis

Country Analysis – 15% – via Turnitin - further details will be available on Wattle - during Week 1

Each student will create their own multi-country analysis of the strengths and weaknesses, suitability or otherwise of each of the countries reviewed in the first 6 weeks - as they relate to the hypothetical company.

Due: 30 March 2020 (Monday week 6)

Return of assessment: 13 April 2020

Assessment Task 3

Business Plan (Group)

Business Plan - 15% to be submitted in Week 12 via Turnitin. Topic provided at the start of course. Groups formed and assigned during first Tutorial

Group Exercise - based on the research conducted during the first six weeks, create a Business Plan for the creation, establishment and outline the first 12 months activities of the hypothetical subsidiary company in one of the countries analysed during the course. Like the Essay below, this assessment is intended to further develop your research and analytical skills in issues related to the European business. Further, it aims to train students on researching/synthesizing/justifying appropriate secondary and primary data.

Due Date: 26 May 2020 (Tuesday week 12)

Submission: Turnitin via Wattle

Return of assessment: Two weeks after submission

Assessment Task 4

Essay (Individual)

Essay (20%) - 2,000 words; this is an individual task, and you are well advised to start your preparation from the beginning of the semester so as to possibly complete this task with required quality and standard, on time.

Essay - develop an essay addressing the issues described in the document on Wattle.

The submission is to be an essay, with a cover page, abstract, the table of content, introduction, essay body, conclusions, reference list, and appendices. The essay should be formatted to 1.5 line spacing.

This assessment is intended to further develop your research and analytical skills in issues related to the European business. Further, it aims to train students on researching/synthesizing/justifying appropriate secondary and primary data.

Due Date: 8 May 2020 (Friday week 9) 4pm

Submission: Turnitin via Wattle

Return of assessment: Two weeks after submission

Assessment Task 5

Final exam (Individual)

The final exam assessment will be a closed book one, and consist of essay type questions.

The exam is expected to be 2 hours plus reading time. During this 2-hour written exam students are expected to demonstrate their level of understanding of the content of the course discussed during the lectures, contained in the required textbook and any distributed additional reading, as well as discussed during the class sessions.

Due Date: During Final Examination Period. Exact exam date and details will be confirmed closer to the examination period, which is held from 6-22 June 2019.

Return of assessment: After release of final grades

Academic Integrity

Academic integrity is a core part of our culture as a community of scholars. At its heart, academic integrity is about behaving ethically. This means that all members of the community commit to honest and responsible scholarly practice and to upholding these values with respect and fairness. The Australian National University commits to embedding the values of academic integrity in our teaching and learning. We ensure that all members of our community understand how to engage in academic work in ways that are consistent with, and actively support academic integrity. The ANU expects staff and students to uphold high standards of academic integrity and act ethically and honestly, to ensure the quality and value of the qualification that you will graduate with. The University has policies and procedures in place to promote academic integrity and manage academic misconduct. Visit the following Academic honesty & plagiarism website for more information about academic integrity and what the ANU considers academic misconduct. The ANU offers a number of services to assist students with their assignments, examinations, and other learning activities. The Academic Skills and Learning Centre offers a number of workshops and seminars that you may find useful for your studies.

Online Submission

The ANU uses Turnitin to enhance student citation and referencing techniques, and to assess assignment submissions as a component of the University's approach to managing Academic Integrity. While the use of Turnitin is not mandatory, the ANU highly recommends Turnitin is used by both teaching staff and students. For additional information regarding Turnitin please visit the ANU Online website.

Hardcopy Submission

For some forms of assessment (hand written assignments, art works, laboratory notes, etc.) hard copy submission is appropriate when approved by the Associate Dean (Education). Hard copy submissions must utilise the Assignment Cover Sheet. Please keep a copy of tasks completed for your records.

Late Submission

Late submission of assessment tasks without an extension are penalised at the rate of 5% of the possible marks available per working day or part thereof. Late submission of assessment tasks is not accepted after 10 working days after the due date, or on or after the date specified in the course outline for the return of the assessment item. Late submission is not accepted for take-home examinations.

All requests for extensions to assessment in RSM courses must be submitted to the RSM School Office with a completed application form and supporting documentation. The RSM Extension Application Form and further information on this process can be found at https://www.rsm.anu.edu.au/education/education-programs/notices-for-students/extension-application-procedure/

Referencing Requirements

Accepted academic practice for referencing sources that you use in presentations can be found via the links on the Wattle site, under the file named “ANU and College Policies, Program Information, Student Support Services and Assessment”. Alternatively, you can seek help through the Students Learning Development website.

Returning Assignments

Please see relevant assessment task details above.

Extensions and Penalties

Extensions and late submission of assessment pieces are covered by the Student Assessment (Coursework) Policy and Procedure The Course Convener may grant extensions for assessment pieces that are not examinations or take-home examinations. If you need an extension, you must request an extension in writing on or before the due date. If you have documented and appropriate medical evidence that demonstrates you were not able to request an extension on or before the due date, you may be able to request it after the due date.

Resubmission of Assignments

Unless specified otherwise in the assessment requirements, resubmissions are permitted up until the due date and time, but not allowed afterwards.

Privacy Notice

The ANU has made a number of third party, online, databases available for students to use. Use of each online database is conditional on student end users first agreeing to the database licensor’s terms of service and/or privacy policy. Students should read these carefully. In some cases student end users will be required to register an account with the database licensor and submit personal information, including their: first name; last name; ANU email address; and other information. In cases where student end users are asked to submit ‘content’ to a database, such as an assignment or short answers, the database licensor may only use the student’s ‘content’ in accordance with the terms of service — including any (copyright) licence the student grants to the database licensor. Any personal information or content a student submits may be stored by the licensor, potentially offshore, and will be used to process the database service in accordance with the licensors terms of service and/or privacy policy. If any student chooses not to agree to the database licensor’s terms of service or privacy policy, the student will not be able to access and use the database. In these circumstances students should contact their lecturer to enquire about alternative arrangements that are available.

Distribution of grades policy

Academic Quality Assurance Committee monitors the performance of students, including attrition, further study and employment rates and grade distribution, and College reports on quality assurance processes for assessment activities, including alignment with national and international disciplinary and interdisciplinary standards, as well as qualification type learning outcomes. Since first semester 1994, ANU uses a grading scale for all courses. This grading scale is used by all academic areas of the University.

Support for students

The University offers students support through several different services. You may contact the services listed below directly or seek advice from your Course Convener, Student Administrators, or your College and Course representatives (if applicable).

• ANU Health, safety & wellbeing for medical services, counselling, mental health and spiritual support
• ANU Diversity and inclusion for students with a disability or ongoing or chronic illness
• ANU Dean of Students for confidential, impartial advice and help to resolve problems between students and the academic or administrative areas of the University
• ANU Academic Skills and Learning Centre supports you make your own decisions about how you learn and manage your workload.
• ANU Counselling Centre promotes, supports and enhances mental health and wellbeing within the University student community.
• ANUSA supports and represents undergraduate and ANU College students
• PARSA supports and represents postgraduate and research students